From March 20th to 22nd, the 2018 China Retail Digital Innovation Conference was held in Shenzhen with the theme of 'Drive Core Business Upgrade—Retail Digitization 2.0'. The value retail industry market is further integrated online and offline, 'Smart Retail', Concepts such as 'unrestricted retail' and 'new retail' collided with each other. The digital transformation of retail companies seems to be particularly important. What is the driving force behind the transformation? Outside of the concept, upgrading and landing of technology tools is especially important for retail outlets. , BenQ BenQ teamed up with group company partners to exhibit a digital smart store plan, which will contribute to the store's application needs and present a picture of BenQ BenQ.
Bar screen carousel map, buy more goods
Last year, BenQ BenQ worked hand in hand to participate in the 2017 Chinashop China Retail Expo. It exhibited a full range of smart retail solutions for the future, and reassembled it to the present day to launch the latest smart display products and solutions.
The 6-square-meter booth is in a small but well-organized location. It not only sees rich and varied display hardware, but also provides insights into intelligent software applications through content. One of the smart shelves where great content is played is different from our usual ones. The shelf that is seen, the bar screen placed close to the product can provide more product information, but also increase brand exposure.
Considering the difference in the size of products and the size of shelves in practical applications, BenQ has introduced a series of bar screens covering 25, 28, 35, and 38 inches, which can be used together or freely selected for the most suitable store. In addition, BenQ is one of the most complete manufacturers of bar screens on the market.
4K commercial display, virtual shelves save space
On the right side of the smart shelf is a virtual shelf integration solution that integrates the X-sign 2.0 software and hardware. The X-sign 2.0 is BenQ's latest multimedia content management system, in which the interactive template is beautifully designed and operated. Simple, the operator can compose exquisite and diverse display content without design basis, and the consumer can browse product information through the screen click.
More than just a more intelligent display method, X-Sign2.0 can automatically collect quantitative data of all interactive content clicks, such as clicking on product category/time/face ratio of different stores, etc., and sending the data to the management end. The management end presents the data as The easy-to-read charts allow the store to immediately understand customer preferences and use the data effectively for precision marketing. The software has now won the 2018iF design award known as the Oscar for Design.
Broad and multi-screen display, far-sighted and clear
The third key project at the show was BenQ's first-ever smart retailing skills – multi-screen display. The multi-screen electronic posters created by the three BenQ commercial displays ST430K are installed directly behind the exhibition area and can be clearly viewed even at long distances. , At the same time, cross-screen helps to incorporate more abundant product information, easily presents Damei electronic posters, and simultaneously enhances store image.
The program uses a commercial large screen as a carrier, combined with BenQ Multimedia Management System to realize real-time linkage update of graphic and text information. It can be centrally managed, remotely controlled, and can also be used for individual content push through the commercial display USB interface, helping practitioners to simultaneously enhance their work. effectiveness.
Real-time passenger flow statistics, precise adjustment of business strategy
The passenger flow statistics program on the right side of the booth is divided into two dimensions: First, the front-end display of the actual flow of people in and out of the information. This solution is controlled by a remote server, the camera automatically senses and updates the passenger flow data every 2 minutes. The second is the analysis and analysis of store data. The back-end can count the passenger flow, the number of people and the rate of entering stores in different time periods, generate data reports in multiple dimensions, and reflect the operation of the stores in various regions. This set of passenger flow statistics is not only accurate and accurate, but also vivid in form. Starting point, help the store to adjust business strategy scientifically in real time.
Looking at the retail conference, there are too many options to choose from the retail O2O system. However, there are few platforms or vendors that pay attention to the offline consumer experience. However, in a flourishing market, it requires both a global solution and someone to explore the road. With a careful layout, BenQ chooses to deepen the concept of "wisdom retail" under the concept of people, goods, and field relations, and is committed to promoting the upgrading of consumer experience in the digital retail process.
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