In the movie field, there are often some good movies that are well-known for their depth. This sentence extends to the mobile phone industry. We have no doubt about OPPO R15's 'seat' ability. But in the eyes of the tech-savvy, taste-conscious critics, is it enough? Appealing is the core issue of this article.
Design: The appearance of the gradient color is not only good-looking
In the era of not knowing the supply chain, designers have been carrying a lot of pots. Now we all know that the production of mobile phones can be far more difficult than drawing a few pictures. In 2017, OPPO sold 111.8 million mobile phones worldwide. A sketch must take into account whether the supply chain can be landed. Especially in the context of 'Liu Haiping' has become the main theme, R15's design can not deviate from the mainstream.
Compared with the mainstream appearance, details of the OPPO R15 have many 'we're not the same' designs, such as the color of the back cover. The evaluation machine's version is Starry Purple (glass body), it contains the starry sky, deep, Mysterious feelings cannot be reflected in the OPPO official website design plan. You must hold a real machine.
Under the sun's background, purple is clearly visible, from the top of the deep, to the bottom of the light, the transition is very uniform. In the night, the light is insufficient or a special angle to watch, it is more like a pure black mobile phone. This is a kind of 4. The restrained, introverted design is more appealing than pure colors.
This shows that this set of colors is by no means the hands of ordinary designers. In fact, it was designed by Karim Rashid, who is a star in the American industrial design community. In his design work, Received many international awards including Red Dot, and over 3000 designs have been put into production.
Karim rashid
In addition, the difference in texture determines that the R15 feel of double-sided glass is much warmer than that of the metal body R11s. There is a bit of suspicion that the cannon is behind the gun, but R15 feels better.
If 'Liu Haiping' is Apple's 'worse' supply chain, there is no way for domestic mobile phone manufacturers to follow suit. There are no more sensors on the front, and the camera takes up space, but the rear dual camera is still used. The act of erection, so that all explanations can be seen as to cover up.
Looking at the camera's horizontal double camera, OPPO still sticks to some principles.
System: Learn to think about ColorOS
'Time to build a hero' is not established in the field of science and technology, and the reversed 'hero making time' is more practical, such as leaving Hawking in January, leaving Jobs for seven years, leaving Einstein for more than half a century. Therefore, it is no longer meaningful to discuss who borrowed it.
Remove the emotional tendency, only discuss the ease of use of the product, OPPO R15's system has three points worth mentioning. They are the use of 'small ears', bottom gesture operations, negative one screen.
01. 'Small ears' big effect
In ColorOS V5.0, the two small application scenarios of 'small ears' are full-screen games and feature displays.
For example, in the full screen 'eat chicken', there is no way to directly reply to the WeChat. The OPPO R15's 'small ears' area has a quick reply to the WeChat function. By sending the information in the form of a floating window, there is no need to worry about cutting it out and returning it into a box. The problem.
In addition, in this week's trial, R15 also updated the system, and the “small ears” area added a one-key shield to the horizontal screen notification function. Its application scenario can be to watch the movie in full screen, and play the game for a short time and quickly block messages such as WeChat messages. The software push is displayed at the top of the horizontal screen, affecting normal use. One-key recording will not be explained.
In terms of displayable functions, the functions in the graph are displayed at most in the experience process. Do not rule out that there will be more displays, and the ones to be purchased will be discovered.
02. Two gesture operation scenarios
In order to make full use of the profiled full screen, iPhone X is the representative. Numerous mobile phones support gesture operations and cancel virtual buttons. OPPO R15 offers two solutions.
Option One: In the bottom three corresponding areas up slide, respectively, to achieve the return to the previous step, return to the desktop, open the task manager, in line with Android normal operation.
Option II: Set a long touch area at the bottom, cancel back to the previous step, just keep the slide up and return to the desktop, slide up to start the task manager, exactly the same as the iPhone X gesture. The operation to go back to the previous step needs to go through the upper left corner of the screen, and the APP comes with The 'Back' function.
03. The negative screen of restraint
The mobile phone without a negative screen is almost extinct, but there is almost no mobile phone that uses a negative screen. It is too mechanized and overly complicated. It is a common problem in many mobile phone systems including iOS.
OPPO R15 ColorOS added AI smart assistant, an important field of artificial intelligence is a negative screen. At present, the negative one-screen meaning of R15 lies in the display of important information (not referring to the rubbish push of the notification center), such as itinerary, express delivery Information, weather, pedometer.
Taking the itinerary as an example, just as I booked a flight from Beijing to Changsha, the negative screen of the R15 outputs a reminder with a maximum screen area, and it is also possible to navigate to the destination with one click.
Its data source should be the booking of SMS, and even direct viewing of flight status on the SMS page. Hotel reservations. The hotel's hotel service is provided by where. The system does not need to be set manually, the system is automatically integrated, and one-touch access is required. The experience is that AI smart assistants are playing a role.
As with the design, the OPPO R15's negative screen also remains quite restrained. The one-week trial experience gave me the feeling that the system determines the mobile phone's soul. This time OPPO learned to think more from the bottom of the demand, not Then simply imitate iOS.
The above experience, based on ColorOS V5.0 (180320) | Android 8.1.0.
Written at the end: OPPO is changing from 'strong' to 'king'
When many mobile phone manufacturers were shopping for 'processor + e-commerce', OPPO adopted the concept of 'camera phone' positioning, celebrity endorsement + entertainment title, and two lines of thought that almost brought down the value of offline channels to the extreme. Market share has climbed to the point where the most optimistic 'green factory' employees may not want it.
The innovation of this model makes the OPPO quickly become a strong person, but if you want to go further, complete the transformation of the strong to the king, the ability of the product to lead the industry is essential. Apple can promote the 'Liu Haiping' to the industry, This is the best example of the king, but unfortunately this case is not perfect.
The R15 is like a collection. It has 'Liu Haiping' in response to the times, but also has a maverick gradient, more practical 'little ears'. These make us feel that the OPPO insists on doing something different thing.
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