TV has always played an important role in home audio-visual entertainment. Sony TV, known for its 'black technology', relied on more than half a century of technological accumulation and a keen insight into the industry's future trends. It has been the forerunner of revolutionary technologies such as HDR. To further expand the product's audio and video appeal, Sony TV will push Dolby Vision's HDR standard upgrade firmware in batches for its products, providing customers with a cinematic shock experience.
Dolby Vision is a theater-derived HDR technology that brings the TV experience to life with stunning images – amazing brightness, color, contrast, detail and dimension: whether it is the icy blue light in the cave, or The impact of the metal Red Hercules on the night of the city's urban avenues, the Sony TVs that support Dolby's vision will show even greater visual shock.
From 2016 onwards, HDR (ie, high dynamic range imagery) has become one of the hottest keywords in the TV industry. It has also become an important technology configuration for each brand's new products. Currently, the three mainstream HDR technologies in the industry are Dolby Vision, HDR10. , HLG. Utilizing HDR innovations used in Dolby's world's most advanced 'ZA1' theaters, Dolby Vision has the industry's best end-to-end 'ZA2' HDR solution for higher brightness, contrast ratios. , And more comprehensive and rich colors, so as to bring new changes to the living room entertainment experience.
The new upgrade of Dolby Vision further expands the picture performance of Sony TVs. The first upgraded models include the flagship OLED TV A1 series (55', 65', 77'), LCD TV Z9D series (65', 75') and X9300E (55', 65') and X94000E (75') series. In addition to the three mainstream technologies that support HDR in the industry simultaneously, these three Sony TV main products also embody the brand's many innovations in the field of picture quality. Technology. With the advanced version of the image processing chip X1, the powerful 'core' can fully tap the potential of different display technologies such as OLEDs and LCDs, and through the precise optimization of screen objects, the borders of the light and shadow of television products can be greatly extended. Release the charm of HDR or non-HDR video content.
OLED TV A8F, LCD TV X9000F and other 2018 series new products, and then will also receive Dolby Vision firmware upgrades, combined with the product's fascinating sound and picture strength, to further enhance the customer's living room entertainment. Among them, A8F series equipped with a Sony original The screen sound field technology can be directly sounded through screen vibration to achieve a cinematic 'sound and picture integration' experience; and the upgraded X9000F series and Dolby Atmos compatible home audio system HT-X9000F The combination of the two, can achieve the quality and sound of the double 'Dolby'.
Behind the products favored by customers is the brand's ingenious pursuit and tireless innovation in research and development. Just as Sony (China) President Gao Qiaoyang put it, 'Sony has only focused on one thing for more than half a century -- how to improve its products. The sound quality. 'So, whether it is solidifying Sony TV's own hardware capabilities or cooperating with cutting-edge technology companies such as Dolby Laboratories, Sony has always forgotten the original intention of 'creating a life for consumers' and actively led television. Industry technological changes and new trends. In 2018, Sony will also thrive. With a richer product matrix and more competitive prices, it will bring more surprises to Chinese customers.
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