Nowadays, new retail is not a fresh word. Many platforms are trying their best to improve or even change the original shopping methods of consumers. Of course, the proliferation of offline stores is also a major feature of new retail sales. But when we talk about new retail, we often say that It is all kinds of daily necessities and some digital products, but now, Tmall has explored a new car new retail model to make the car more simple to buy.
Recently, Tmall erected a building that is nearly 20 meters high in Guangzhou. This building is a car's 'no-taught machine'. The Tmall that turns the whole building into a vending machine subverts consumer purchases. Traditionally, new forms such as mobile payment, face recognition, and self-service are added to allow the purchase of cars to be combined through online, offline and other channels.
At the same time, Tmall can also use the new retail to allow passengers wishing to purchase to conduct a test drive. After opening the mobile phone Taobao or Tmall APP, enter a super test drive in the search box to make a test drive appointment. Relying on Alibaba Accumulation The big data, Tmall car can be based on consumer credits such as sesame points and naughty values to determine how much to charge the user the test drive costs and how much to offer.
After the end of the test drive, if the consumer wants to buy it, they can pay for it at a local Ford dealership. After the purchase, the test driver's test drive expenses will also be refunded.
If you are still in the process of buying a car, I wonder if you will choose such a car model?
