According to the report, the overall strength of Chinese brands has increased substantially. The total brand value of the 100 companies selected this time reached US$683.9 billion, a record increase. Among them, Tencent has won the “China's Most Valuable Brand” title for four consecutive years, and Tencent’s brand name. The value continued to grow at a rapid rate. Compared with last year, the year-on-year growth rate reached 25%, and the brand value increased to 132.2 billion US dollars.
"As an Internet-based technology and cultural company, Tencent's brand growth has benefited from China's digital development opportunities. Today, the Internet and new technologies have been integrated into all aspects of the economy, culture and society and people's livelihood. The territory of Digital China is emerging. Tencent Senior Executive Vice President, Tencent Advertising Chairman, Group Marketing and Global Brand Chairman Liu Shengyi stated, 'In the future, Tencent will continue to adhere to the 'all connected' strategy, give full play to the connectivity and innovation of the Internet and new technologies, and promote its Enabling every connected individual and organization to help more Chinese brands enter into millions of households and go abroad to make Chinese brands become representatives of global innovation.
In the past five years, the total brand value of China's top 100 brands has increased by 80%, far exceeding the growth rate of 27% of BrandZ's Top 100 Most Valuable Global Brands over the same period. 'Chinese consumers increasingly value the importance of brands, BrandZ's brand strength. Brands with high index scores are more likely to be brands that consumers tend to buy, and they also rank among the top 100 in the top 100. This proves that in China's rapidly changing market, brands have an extraordinary effect on maintaining success.' Wang Xing, global head of BrandZ, said.
At the same time, Chinese brands are rising rapidly, increasing consumer awareness outside China, and having more and more brand influence in the world. Take the Internet as an example. When we talked about the Chinese Internet in the past, the most popular evaluation was C2C (copy to China) is now replaced by foreigners selecting China’s 'four new inventions’ and Internet services occupying three seats. The New York Times highlighted WeChat with a five-minute video “How China Is Changing Your Internet”. Powerful features, likened to the 'Swiss Army Knife', covering almost all scenes such as clothing, food, housing, social activities, and work. In a previous hot video, the French guys walked on the streets of their hometowns and they did not have mobile payment. The Frenchman who has become accustomed to using WeChat shouted to Ma Huateng: 'We need this.'
Relevant data show that although the search index of Chinese brands in overseas markets is still lower than global brands, the gap is narrowing. Google search index data shows that the search gap has been reduced by 29%. With more and more Chinese companies Actively exploring overseas markets, building strong brands, and marching into the “Belt and Road” area, the strength of Chinese brands has increased dramatically, and the competitiveness in the global competitive landscape will also be greatly enhanced.