Online and offline double force | 2018 cool mobile phone grows

'We are! Lumbering tired!', when Deng Chao in 2017 Koobee When the slogan appeared at the F1 conference and was branded as a spokesperson for the brand, the rapid and aggressive communication offensive on the Coolbies began to unfold... And before expanding online, Coolbee’s offline stores have spread across the country. In the province, the sales network reached an astonishing 30,000! The number is expected to be even more alarming in the middle of 2018!

Instead of starting online with the emerging Internet brands in China, it is better to manage your offline channels first, improve services, and accumulate user word-of-mouth. Obviously, Kubi is particularly aware of this theory, and this is the next line to do. , for up to 9 years. The layout and market expansion under the mobile phone manufacturers online is definitely not easy. Cool than from opening the first store to the layout of the country, deepening user preferences to product updates and after-sales perfection, each step In providing the best quality service.

At this time, other mobile phone manufacturers on the Internet were taking up more resources. Among them, domestic mobile phones used “hungry marketing” to open up online sales. However, Internet mobile phones are far from simple, and they ultimately need to wire consumer and physical stores. The support of the after-sales point, II: The online share is too small. The development space is limited. It must be partially transformed into offline. Therefore, for a long time to come, domestically-recruited mobile phones that are hungry for marketing are all developing terminals like cool, offline. Flagship stores have mushroomed throughout the country.

At this time, Coolbee's 9 years of channel cultivation is enough to make him full of flesh, and he has successfully shaped the emotional connection between the brand and the consumer. The single offline is not enough to satisfy the cool ratio, and more diversified attempts are needed to embrace everything possible. The marketing method of communicating with consumers began to expand online.

In 2017, they all learned from each other. The offline manufacturers began to transform the Internet. Internet brands could not wait to open more offline experience stores. Is this contradictory? Actually, it is not. Because of the old phone manufacturers like Coolbee, OV, etc. Ultimately, the Internet dream depends on the offline channels that they are good at. They can use the lower cost Internet channels to get a large part of their sales. And their products have a higher price/performance ratio, a better user experience, and design work. Also began to shake off similar manufacturers.

Completed online omni-channel marketing while strengthening the offline industry layout (building the Yibin Kubi Intelligent Information Port). From all sorts of results, Coby's portfolio marketing was successful. But with cool ambitions, it will never Resting, even the real potential has just been released. It is foreseeable that Qubeidi will keep up with the new wave of technology circles in terms of products. In the brand itself, Qubey also intends to introduce a professional marketing strategy in this spring recruitment. The direction of talent, while increasing the recruitment of overseas talent, and strive to win a place in the international market.

Excellent marketing is the user and brand are happy to see, because cool than Koobee Instead of marketing as a goal, it is regarded as a means to create better products for users. Today, the number of domestic mobile phone brands has become less and less, but this is a good thing, the survival of the fittest, only the smart The brand can survive. I believe in the near future, you will see a newer cool than Koobee Mobile phone.


'We are! Logging tired!' when Deng Chao was in 2017 Koobee When the slogan appeared at the F1 conference and was branded as a spokesperson for the brand, the rapid and aggressive communication offensive on the Coolbies began to unfold... And before expanding to the line, Coolbee’s offline stores have spread all over the country. In the province, the sales network reached an astonishing 30,000! The number is expected to be even more alarming in the middle of 2018!

Instead of starting online with the emerging Internet brands in China, it is better to manage your own offline channels first, improve services, and accumulate user word of mouth. Obviously, Kubi has a clear understanding of this theory, and this line is the next thing to do. , for up to 9 years. The layout and market expansion under the mobile phone manufacturers online is definitely not easy. Cool than from opening the first store to the layout of the country, deepening user preferences to product updates and after-sales perfection, each step In providing the best quality service.

At this time, other mobile phone manufacturers on the Internet were taking up more resources. Among them, domestic mobile phones used “hungry marketing” to open up online sales. However, Internet mobile phones are far from simple, and they ultimately need to wire consumer and physical stores. The support of the after-sales point, II: The online share is too small. The development space is limited. It must be partially transformed into offline. Therefore, for a long time to come, domestically-recruited mobile phones that are hungry for marketing are all developing terminals like cool, offline. Flagship stores have mushroomed throughout the country.

At this time, Coolbee's 9 years of channel cultivation is enough to make it plump, and it has successfully shaped the emotional connection between the brand and the consumer. The single offline is not enough to satisfy the cool ratio, and more diversified attempts are needed to embrace everything possible. The marketing method of communicating with consumers began to expand online.

In 2017, they all learned from each other. The offline manufacturers began to transform the Internet. Internet brands could not wait to open more offline experience stores. Is this contradictory? Actually, it is not. Because of the old phone manufacturers like Coolbee, OV, etc. Ultimately, the Internet dream depends on the offline channels that they are good at. They can use the lower cost Internet channels to get a large part of their sales. And their products have a higher price/performance ratio, a better user experience, and design work. Also began to shake off similar manufacturers.

Completed online omni-channel marketing while strengthening the offline industry layout (building the Yibin Kubi Intelligent Information Port). From all sorts of results, Coby's portfolio marketing was successful. But with cool ambitions, it will never Resting, even the real potential has just been released. It is foreseeable that Qubeidi will keep up with the new wave of technology circles in terms of products. In the brand itself, Qubey also intends to introduce a professional marketing strategy in this spring recruitment. The direction of talent, while increasing the recruitment of overseas talent, and strive to win a place in the international market.

Excellent marketing is the user and brand are happy to see, because cool than Koobee Instead of marketing as a goal, it is regarded as a means to create better products for users. Today, the number of domestic mobile phone brands has become less and less, but this is a good thing, the survival of the fittest, only the smart The brand can survive. I believe in the near future, you will see a newer cool than Koobee Mobile phone.

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