Vivo will cooperate fully with KPL to create eSports culture

Today is undoubtedly the day when the majority of e-sports fans feel excited. In 2018, the KPL Spring League officially kicked off in the afternoon. The opening match will be played between XQ and QGhappy. This will be a classic matchup of last year's finals. The venerable QGhappy took the XQ with a 3: 0 big score, again demonstrating a powerful dominance in Kings Canyon.

In addition, KPL today also held a conference with the theme of “New Sports”, announcing that the new season will adopt the home-and-away system in the East West Division, and follow-up will also introduce fixed seats and international competitions to promote the systemization and professionalization of the KPL league. The development of the direction. In 2018, KPL will continue to cooperate with vivo, McDonald's, and Shanghai Pudong Development Bank's credit cards to create a more comfortable game and experience. Among many annual partners, we once again see the presence of vivo, which is already a continuous in vivo. The second year of cooperation with KPL is also the only smart phone brand among partners.

Branding Director Feng Yufei: Vivo will launch a more technologically friendly KPL game machine

In the past two years, Vivo has been actively escorting the KPL Pro League with high-quality products, becoming the 'best sixth man' on the field. At the launch site, Vivian Brand Director Feng Yufei said 'vivo has provided KPL with two official tournament machines since last year. After being measured by 120 professional KPL players, Vivo's mobile phone passed the KPL test standard with excellent results. This is the only one on the market that has passed this test. Standard mobile phone brand. '

It is indeed not easy to become a designated player for the KPL Pro League, and it is necessary to adopt the KPL’s high-standard event indicators, which are the six standards of battery life, equipment stability, frame rate fluctuation control, temperature control, network stability, and precision operation. Vivo X20 has become the only Android mobile phone that meets the requirements of the top-level mobile games competition with strong hardware configuration and special optimization for games. Similarly, Vivo did not stop the pursuit of the ultimate gaming experience. Marketing Director Feng Yufei Emphasize, 'vivo will increase investment in R&D. In the future, it will bring more technology-oriented vivo products into official game machines, provide 'extraordinary' experiences for top-level mobile gaming competitions, and jointly create eSports culture with Tencent.'

As we all know, on the 19th vivo officially released the vivo X21 full-screen mobile phone, the front also uses a 6.28-inch 19:9 full screen, as well as narrow top U-shaped slot, so that the screen share reached 90.3%, the vision is more open. Apply DCI-P3 color management technology to the screen, with 2280*1080 ultra-clear resolution, the screen display more delicate.

In terms of performance, the vivo X21 equipped with a high-performance Xiaolong 660 AIE processor, 6GB storage and storage as a standard mobile phone. In addition to the software sports model has also been fully improved, in addition to game-free, but also added intelligence The AI ​​concept. When you start the competitive mode, the AI ​​processor will intelligently allocate system resources, tilt the processor to the game, provide maximum performance support for the game, and undoubtedly will further enhance the game experience. Will vivo X21 become What are the 'new weapons' for professional players to attack the city? It is worth looking forward to.

The high degree of brand philosophy, Vivo and KPL's cooperation will be a matter of course

In the more than one year of the KPL Professional League season between September 2016 and the end of the 2017 Autumn season, the broadcast volume of the full season has increased from 560 million to 3.6 billion, an increase of 543 percent, making it the hottest current One of the competition events, even for many young audiences, watching KPL games has become a way of life.

Similarly, the pursuit of a young and stylish vivo has also been very impressive in 2017. According to the “White Paper 2017 Mobile Phone Industry” data, vivo not only has become the top 3 in China’s smartphone industry, but also has the highest growth rate. Fast mobile phone brand. Needless to say, now vivo is one of the leading brands in the Chinese smart phone market. At the same time, its vibrant product style is very consistent with the young and hard-working eSports spirit. This kind of product quality also attracts a lot of The love of young users.

Vivo is not only deeply favored by young people, but also has good brand loyalty. In the Android brand replacement rate TOP5, vivo replacement rate is over 35.71%, becoming the first choice for young users to purchase. One is the most One of the most influential electro-competition events is the mobile phone brand most favored by young users. The user groups of the two are highly compatible. The cooperation between the two parties is also a matter of course.

to sum up

This year has been the second year of vivo and KPL cooperation. It can be a KPL partner for two consecutive years. On the one hand, it depends on vivo research and development capabilities and product hard power. On the other hand, it also explains vivo's deep insight into consumer needs, from HiFi. , Soft light dual camera to today's mobile games, Vivo's products have been guided by the needs of consumers, enjoy the extraordinary with consumers, feel the fun brought about by technology.


Today is undoubtedly the day when the majority of e-sports fans are excited. In 2018, the KPL Spring Professional League officially kicked off in the afternoon. The opening match will be played between XQ and QGhappy, recreating the classic matchup of last year's finals. The venerable QGhappy took the XQ with a 3: 0 big score, again demonstrating a powerful dominance in the King's Canyon.

In addition, KPL today also held a conference with the theme of 'New Sports Leadership', announcing that the new season will adopt the home-visit system in the East West Division, and follow-up will also introduce fixed seats and international competitions to promote the KPL league systemization and professionalization. The development of the direction. In 2018, KPL will continue to cooperate with vivo, McDonald's, and Shanghai Pudong Development Bank's credit cards to create a more comfortable game and experience. Among many annual partners, we once again see the presence of vivo, which is already a continuous in vivo. The second year of cooperation with KPL is also the only smart phone brand among partners.

Branding Director Feng Yufei: Vivo will launch a more technologically friendly KPL game machine

In the past two years, Vivo has been actively escorting the KPL Pro League with high-quality products, becoming the 'best sixth man' on the field. At the launch site, Vivian Brand Director Feng Yufei said 'vivo has provided KPL with two official tournament machines since last year. After being measured by 120 professional KPL players, Vivo's mobile phone passed the KPL test standard with excellent results. This is the only one on the market that has passed this test. Standard mobile phone brand. '

It is indeed not easy to become a designated player for the KPL Pro League, and it is necessary to adopt the KPL’s high-standard event indicators, which are the six standards of battery life, equipment stability, frame rate fluctuation control, temperature control, network stability, and precision operation. Vivo X20 has become the only Android mobile phone that meets the requirements of the top-level mobile games competition with strong hardware configuration and special optimization for games. Similarly, Vivo did not stop the pursuit of the ultimate gaming experience. Marketing Director Feng Yufei Emphasize, 'vivo will increase investment in R&D. In the future, it will bring more technology-oriented vivo products into official game machines, provide 'extraordinary' experiences for top-level mobile gaming competitions, and jointly create eSports culture with Tencent.'

As we all know, on the 19th vivo officially released the vivo X21 full-screen mobile phone, the front also uses a 6.28-inch 19:9 full screen, as well as a narrow top U-shaped slot, so that the screen share reached 90.3%, the vision is more open. Apply DCI-P3 color management technology to the screen, with 2280*1080 ultra-clear resolution, the screen display more delicate.

In terms of performance, the vivo X21 equipped with a high-performance Xiaolong 660 AIE processor, 6GB storage and storage as a standard mobile phone. In addition to the software sports model has also been fully improved, in addition to game-free, but also added intelligence The AI ​​concept. When you start the competitive mode, the AI ​​processor will intelligently allocate system resources, tilt the processor to the game, provide maximum performance support for the game, and undoubtedly will further enhance the game experience. Will vivo X21 become What are the 'new weapons' for professional players to attack the city? It is worth looking forward to.

The high degree of brand philosophy, Vivo and KPL's cooperation will be a matter of course

In the more than one year of the KPL Professional League season between September 2016 and the end of the 2017 Autumn season, the broadcast volume of the full season has increased from 560 million to 3.6 billion, an increase of 543 percent, making it the hottest current One of the competition events, even for many young audiences, watching KPL games has become a way of life.

Similarly, the pursuit of a young and stylish vivo has also been very impressive in 2017. According to the “White Paper 2017 Mobile Phone Industry” data, vivo not only has become the top 3 in China’s smartphone industry, but also has the highest growth rate. Fast mobile phone brand. Needless to say, now vivo is one of the leading brands in the Chinese smart phone market. At the same time, its vibrant product style is very consistent with young and hard-working eSports spirit. This kind of product quality also attracts a lot of The love of young users.

Vivo is not only deeply favored by young people, but also has good brand loyalty. In the Android brand replacement rate TOP5, vivo replacement rate is over 35.71%, becoming the first choice when young users purchase. One is the most One of the most influential electro-competition events is the mobile phone brand most favored by young users. The user groups of the two are highly compatible. The cooperation between the two parties is also a matter of course.

to sum up

This year is already the second year of vivo and KPL cooperation. It can become a KPL partner for two consecutive years. It depends on vivo research and development capabilities and product hard power. On the other hand, it also explains the in-depth insight of vivo on consumer demand from HiFi. , Soft light dual camera to today's mobile games, Vivo's products have been oriented to the needs of consumers, enjoy the extraordinary with consumers, feel the fun brought about by technology.

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