Millet Releases Fast Application Standards with Top Ten Mobile Phone Manufacturers

March 20, Millet, ZTE, Huawei, Jinli, Lenovo, Meizu, Nubia, OPPO, Vivo, and one plus ten mobile phone manufacturers jointly held a quick application standard launch conference in Beijing. Mobile phone manufacturers and China Institute of Information and Communication Technology , The Telecommunication Terminal Industry Association, the China Software Industry Association and hundreds of well-known mobile Internet application companies celebrated the event and witnessed the arrival of a new ecosystem of mobile applications.

At the press conference, ten mobile phone manufacturers, together with the China Institute of Information and Communication Technology and the Telecommunication Terminal Industry Association, jointly launched the Fast Application Standard and the Real-time Application Ecological Development Alliance. 'The mobile Internet market has become saturated, and the growth of hardware equipment inventory has slowed down significantly. The user growth dividend gradually disappeared, and the market began to enter the stage of tapping the existing users. The form of rapid application will certainly be the future trend. 'The first rotating chairman of the coalition, Hong Feng, said: 'The establishment of this alliance requires the participation of upstream and downstream partners and Support, fully tap the capabilities and value of fast applications, provide developers with more services and solutions, and create a complete industrial chain.

The Trend of Mobile Internet Application Reform Fast application standards emerged

Fast application is a new application ecosystem based on the mobile phone hardware platform. At the press conference, representatives of several mobile phone manufacturers as members of the alliance started from the perspectives of user scenarios, requirements, deployment platforms, technical solutions, and traffic planning. Interpretation. The new form of mobile Internet applications will create more business opportunities and opportunities in this area.

From the perspective of user scenarios and requirements, the alliance representative stated that the current pain points of the developers are obvious. The download of medium and long tail applications has become the bottleneck of development, the lack of relevance between APPs, the long path for user decisions, etc. The fast application gives a new solution. The solution is empowered in terms of product capabilities, vendor resources, and developer rights. Fast application allows users to use click-to-use, while providing capabilities including account, payment, etc. Fast application scenario development can simplify online user contact points, connect The user's mobile phone and offline scene, for example, through the two-dimensional code directly into the offline scene to meet customer offline requirements. Hardware vendors based on the underlying capabilities of the hardware system to provide more entry resources for fast applications, in addition to the notification bar, negative one screen and Information flow, vendors also support search portals, including external search and in-app search.

The combination of artificial intelligence and fast application can create intelligent scene recognition, hardware function permission calls, payment and other wireless portal scenes. Fast application is also a new empowerment for developers, and it links online and offline service providers to open up entrance scenes. Data-driven accurate ad placement is implemented on the hardware platform, ultimately realizing business retention and conversion. The fast application ecology construction strategy is user-centered, improving user use processes, improving user information utilization efficiency, and reducing user redundant operations. In line with user intuitive service reach, improve the developer's business transformation and retention.

Fast application is based on the new application form of the mobile phone hardware platform. The standard is jointly developed by the top ten mainstream mobile phone manufacturers in the alliance, guided by the national industrial policy, driven by user requirements, and achieves developers' lowest cost access through unified standards. The birth of the standard will establish a standard platform at the level of R&D interface, capability access, and developer services, and be open to individual developers and enterprise developers in the platform-based ecological model.

Fast application can efficiently connect users, content and services, has the advantages of low cost, good experience, rich scenes, high conversion, and high retention. Users do not need to download, click and use, and achieve 100% conversion rate. In the creation of a unified alliance of fast application vendors, developers were able to upload and 10 vendors went online. In the fast application open platform, there are perfect developer documentation, tools, and forum support. In addition to the standardized quick application release process, it will also be open. More developer service support. '

From a technical point of view, these users and developers at the mobile end have pain points, and have a lot to do with the technical characteristics of the two existing eco-webpages and applications: The webpage lacks many interfaces, resulting in the incompleteness of the service functions. Due to technical limitations and historical burdens, the performance experience is also poor. The fast application uses a brand-new technical solution and solves these shortcomings in technology. It has features such as rich functions, excellent performance, ie, point-to-use, interconnection and intercommunication, etc. Retention ability, and very low version fragmentation.

Fast application uses front-end technology stack development, and the operating efficiency and development efficiency reach a good balance. At the same time, many front-end code resources can be directly reused. The fast application development model is close to the mainstream of the front-end, using the template and data binding MVVM. The model supports the standard JS syntax. In order to achieve higher rendering performance and ease of use, CSS and labels are tailored and extended. The overall cost of learning is very low.

Although the front-end technology stack is used, the fast application does not use the operating mode of the traditional browser kernel. Instead, it provides the native rendering mechanism and interface capabilities to the upper-layer application through a completely new engine, making the capabilities and experience of the fast application almost equal to Native applications. With this engine, fast applications can use a large number of system capabilities including hardware, and also integrate a lot of service capabilities such as push, account, payment, statistics, etc.

'Fast application traffic will be a situation that terminal manufacturers, developers and users will jointly promote. The 9 major mobile phone manufacturers have nearly 1 billion domestic smartphones and 400 million new devices each year. These are powerful foundations for fast application traffic guarantees. After the fast application is released, each mobile phone manufacturer will rapidly reach 1 billion smart phone devices through the application of market release, OTA upgrade of the operating system, etc. Newly-released devices will also be fully pre-installed with fast application engines. ' Finally, the Alliance represents fast application The interpretation of the standards from the perspective of flow planning indicates that, “In order to accelerate the growth and development of fast applications, all manufacturers will gradually launch their own fast application support plans. This includes billions of exposure resources, joint marketing promotion by manufacturers, and high-quality applications. In-depth cooperation with manufacturers, etc.. The flow support plans of various manufacturers will be gradually clarified and expanded. Please pay attention to the latest information of the application website of manufacturers and developers of various manufacturers.

Multi-Platform Forces Co-promote Fast Application of Standards to Realize User, Developer, and Manufacturer's Trilateral Win-Win

With the increasingly fierce hardware competition, it is highly commendable that the top ten mobile phone manufacturers in China can jointly introduce fast application standards. The introduction of this standard will help the rapid adoption of rapid application form and solve the shortcomings inherent in webpage and traditional apps. The operating system perfectly fits the diverse scenes and enables users to reach each other in one step. It also allows developers to seamlessly run across vendors for a single development, enabling users, developers, and handset manufacturers to achieve a win-win situation.

Mr. He Guili, the deputy head of the China Academy of Information and Communication Technology, said that in addition to the role of supervision and guidance in the process of setting standards for fast application, ICT will also lead members of the alliance to share technical resources, integrate application frameworks, and other aspects. Outgoing attempts and explorations, building a rapid application ecosystem security system, ensuring the security of hardware platforms and information, and ultimately promoting the rapid development of rapid application of the ecosystem, benefiting developers and users. In addition, ICT and Alliance It will also cooperate closely with all parties in terms of research and implementation of national policies, promotion of standard upgrades, and industrial ecological construction.

'In order to meet the needs of users, mobile hardware manufacturers' efforts in the direction of mobile Internet and software services are also an important part of China's software industry. ' Dr. Chen Baoguo, Deputy Secretary General of the China Software Industry Association, said, 'China Software Association's The 'bridgehead' of the software industry is obligated to support the healthy and orderly development of the mobile Internet and support mobile phone manufacturers to take more responsibility for this new ecological development. We support fast application standards, support instant application ecology, and support the mobile Internet industry to improve quality. Effectiveness, advocate hardware manufacturers to strengthen the combination of hardware and software, in the soft and hard one ecological standards.

Fast application emerges in a new form and leads to a new ecological composition. It will create unlimited scene entry and imagination space on the mobile hardware platform to enhance the user experience. As Gerald Thales said in "Innovation is endless" In that way, a new thing is created, this new thing will influence or even reconstruct the current complete business model, and then lead the industry into the next wave of revival.

The Trend of Mobile Internet Application Reform Fast application standards emerged

The combination of artificial intelligence and fast application can create intelligent scene recognition, hardware function permission calls, payment and other wireless portal scenes. Fast application is also a new empowerment for developers, and online and offline service providers can open up entrance scenes. Data-driven accurate ad placement is implemented on the hardware platform, ultimately realizing business retention and conversion. The fast application ecology construction strategy is user-centric, improving the user use process, improving user information utilization efficiency, and reducing user redundant operations. In line with user intuitive service reach, improve the developer's business transformation and retention.

Fast application can efficiently connect users, content and services, has the advantages of low cost, good experience, rich scenes, high conversion and high retention. Users do not need to download, click and use, and achieve 100% conversion rate. In the creation of a unified alliance of fast application vendors, developers were able to upload and 10 vendors went online. In the fast application open platform, there are perfect developer documentation, tools, and forum support. In addition to the standardized quick application release process, it will also be open. More developer service support. '

From a technical point of view, these users and developers at the mobile end have pain points, and have a lot to do with the technical characteristics of the two existing eco-webpages and applications: The webpage lacks many interfaces, resulting in the incompleteness of the service functions. Due to technical limitations and historical burdens, the performance experience is also poor. The fast application uses a brand-new technical solution and solves these shortcomings in technology. It has features such as rich functions, excellent performance, namely point-to-point, interoperability, etc. Retention ability, and very low version fragmentation.

'Fast application traffic will be a situation that terminal manufacturers, developers and users jointly promote. The 9 major mobile phone manufacturers have nearly 1 billion domestic smartphones and 400 million new devices each year. These are strong foundations for fast application traffic guarantees. After the fast application is released, each mobile phone manufacturer will rapidly reach 1 billion smart phone devices through the application of market release, operating system OTA upgrade, etc. The new device will also be fully preloaded with the fast application engine. ' Finally, the alliance representative has applied The interpretation of the standards from the perspective of flow planning indicates that, “In order to accelerate the growth and development of fast applications, all manufacturers will gradually launch their own fast application support plans. This includes billions of exposure resources, joint marketing promotion by manufacturers, and high-quality applications. In-depth cooperation with manufacturers, etc. The flow support plans for various manufacturers will be gradually clarified and expanded. Please pay attention to the latest information of the Quick Application website and the websites of all manufacturers' developers.

Multi-Platform Forces Co-promote Fast Application of Standards to Realize User, Developer, and Manufacturer's Trilateral Win-Win

With the increasingly fierce hardware competition, it is highly commendable that the top ten mobile phone manufacturers in China can jointly introduce fast application standards. The introduction of this standard will help the rapid adoption of rapid application form and solve the shortcomings inherent in webpage and traditional apps. The operating system perfectly fits the diverse scenes and enables users to reach each other in one step. In addition, developers can develop seamlessly across vendors for a single development and achieve a win-win situation for users, developers, and handset manufacturers.

Mr. He Guili, Vice President of the China Academy of Information and Communication Technology, said that in addition to the role of supervision and guidance in the process of setting standards for fast application, ICT will also lead members of the alliance to share technical resources and integrate application frameworks. Outgoing attempts and explorations to build a rapid application ecosystem security system to ensure the security of hardware platforms and information, and ultimately promote the rapid development of rapid application of the ecosystem, benefiting developers and users. In addition, ICT and Alliance It will also cooperate closely with all parties in terms of research and implementation of national policies, promotion of standard upgrades, and industrial ecological construction.

'In order to meet the needs of users, mobile hardware manufacturers' efforts in the direction of mobile Internet and software services are also an important component of China's software industry. ' Dr. Chen Baoguo, Deputy Secretary-General of the China Software Industry Association, said that 'China Software Association's The 'bridgehead' of the software industry is obliged to support the healthy and orderly development of the mobile Internet and supports mobile phone manufacturers to take more responsibility for this new ecological development. We support fast application standards, support instant application ecology, and support the mobile Internet industry to improve quality. Effectiveness, advocate hardware manufacturers to strengthen the combination of hardware and software, in the soft and hard one of the ecological standards. '

Fast application emerges in a new form and leads to a new ecological composition. It will create unlimited scene entry and imagination space on the mobile hardware platform to enhance the user experience. As Gerald Thales said in "Innovation is endless" In that way, a new thing is created, this new thing will affect or even reconstruct the current complete business model, and then lead the industry into the next wave of revival.