Google has reached cooperation with a number of retail companies, including Target, Wal-Mart, Home Depot, Costco Wholesale, and Ulta Beauty. Google will use Google Search, Google Express Services, and Google Assistant Voice Assistant to show users these products. At the same time, these companies will distribute a portion of their sales to Google each time Google sells a product.
Google hopes the service will help retailers better. In addition, Google launched this service for retail companies is likely to be in order to better compete with Amazon in the future.
In fact, the income from this business is temporarily negligible. Google’s current focus is still on advertising. According to eMarketer’s latest data, in 2017, Google and Facebook accounted for about 63% of U.S. online advertising revenue, and their share is still increasing. rise.