An Android ecological mobile internet revolution is quietly emerging.
On March 20th, 10 mainstream smart phone manufacturers led by Huami OV and Canada gathered at the China World Hotel in Beijing. These giants holding nearly 70% of the global smartphone market share sat together to discuss not hardware, not Internationalization, but the future of mobile Internet.
These terminal manufacturers want to define the second half of the mobile Internet through fast applications, and initiate the establishment of a fast application alliance. This alliance aims to break the gap between traditional application distribution information islands and the users and developers reach the path by jointly setting up fast application technology standards. Long wait for dysentery. On stage, the big dads talked with each other and bluntly said, 'This is a historic moment to witness the new revolution in mobile ecology.'
Several sets of data disclosed at this conference were also enough to excite the developers. Previously closed-door data showed that the quick application of click-to-play functionality was 20 times higher than the existing App activation rate, and the customer retention rate was improved. Doubled, flow usage increased 5-10 times.
The other data disclosed at the conference may make the traditional application distributors fidget. Fast application will cover 1 billion terminals in 2018. Simply put, the terminal evolves in a new era, and the application distribution logic will be from the centralized application market. Shifting to consumer-centric, out-of-the-box use. Essentially, this is a revolution that centers on mediation, and the intermediary nature of application stores may be swept into old paper piles.
The revolutionary significance of fast application is not only here. The meaning of applying fast to Android ecology may not only be the revolution of distribution, but also not just the centralization of shops. It is also a technological revolution that better serves the era of artificial intelligence. The organizational form of the Android Eco App is no longer required to download and install, so that the most important nature and needs of the artificial intelligence era become reality, that is, smart recognition scenarios, so that the corresponding service reaches the user.
Predicting from the point of view of industry evolution is not so much a revolution in application distribution. It should be said that it is the basic revolution in the era of artificial intelligence.
Fast application, where?
Fast application, as the name suggests, must be preceded by a step. Before this, it is necessary to sort out the service forms of the mobile Internet.
App and application distribution, experienced a process from slow to fast, from decentralization to centralized distribution. In the era of functional machines, applications represented by the game 'great snake' are built into the system and cannot be changed; With the rise of mobile phones, with the proliferation of mobile phone capacity, chips, and 4G networks, the number of developers has increased dramatically. Users have a variety of choices. Users start to search for applications on the website or install apk via a computer, but it is not easy. Can not determine whether the installation package is safe. So, the mobile application market came into being, to build a bridge for developers and users before, to provide users with the most secure and simple and straightforward path to find App.
The user obtains the App through the application market, and the user retrieves the service by clicking on the App. Behind this, the main service form that carries the end-user service is still the web page and the application. In these two forms, the function is generally missing, the performance experience is not good, and the installation cost is used. High disadvantages.
Fast applications are completely different, providing solutions that go from the user's intent directly to using the application. Fast application combines the advantages of web pages and applications. It uses a brand-new technical architecture, supports click-to-use, and users do not need to install. Start the operation; From the perspective of user experience, the quick application has the same experience as the native application. The fast application technology platform provides the same set of technical capabilities as the native application. Therefore, the developer can provide the user with a full-featured and high-quality performance experience.
For applications and application distribution, Jobs has cited the example of an application as a car running on the road. When in an agricultural country, all cars on the road are trucks, but as people move to the city more, the car starts More up. In his eyes, the PC or the software in the Window is like a truck. With the development of the times, fewer and fewer people will be needed. App is like a car. Today, the mobile Internet has developed so rapidly. The App in the mobile phone helps the user to solve most of the daily needs.
In fact, mobile Internet has developed into an intelligent era. We not only need cars to share bicycles to solve short-distance problems, but also need a new form to help us solve the problem of non-critical life. Fast application is like It is our shared bicycle in the current Internet era to solve the last two kilometers of our Internet life.
Fast application is no longer just a veritable virtual ecology. In March 19th, Vivo released a new mobile phone X21 equipped with artificial intelligence, has already introduced a head fast application. In a negative X21 screen, Vivo Integrated global search, sweep, weather, schedule, and third-party feature cards, including sweeping support Alipay two-dimensional code, shared bicycles, commodity bar code and other functions; negative one screen also supports third-party fast application feature cards, scenes Involving train tickets, hotels, travel conditions, rest reminders, courier reminders, movie tickets, travel destination weather alerts, etc.
Take the fast movie ticket access application as an example. In the past, during the process of watching a movie, information concerning the movie name and movie theater location needs to be re-entered in each app. From the perspective of product design and service design, the user This should not be entered so many times. After accessing a fast application, information entered by the user at one time can be saved on the platform, and the information can be passed through the interface to the application that needs this information, minimizing the redundant operation of the user. , improve user experience.
Application distribution pattern new variables
After the rapid application rises, the waves will push forward. Under the general trend, the old application distribution pattern will shake.
In the era of mobile Internet, application distribution cards are between developers and users. The Internet giant has always regarded it as an aggressive guard. After years of division and cooperation, in addition to Apple's IOS system, Android is Application distribution market is basically clear: Google’s Android store ranks first in the Android native system, but unfortunately Google defeated China, and Chinese consumers are still not used; under Google’s Tencent’s app 360, Baidu and Ali. All of them are involved in the distribution system of Internet companies, horizontally opening up the brand of smart phones and occupying most of the market share. The third is the newly emerging mobile phone manufacturer’s application store. With the growth of mobile phone shipments and installed capacity, these companies have applied the distribution force. It's already sharp.
This time, mobile phone manufacturers have jointly launched the Fast Application Alliance. Binglin City, where the blade refers, bears the brunt of traditional Internet application distribution forces.
At the beginning of the development of application distribution, a centralized application market model solved the problem of information asymmetry between developers and users. However, as the number of applications surged, the disadvantages of the application distribution market became more apparent. PPC, Malware, Malicious Brushing bad habits such as praise, let the application distribution market outrageously. Even the Apple App Store, which has been regarded as a model, can not escape this doom. The centralization of the application market today's mess, the essence is still the interests of words. Data show that 2017 In the third quarter of the year, the number of users of third-party mobile application stores in China reached 462 million. At the same time, the Ministry of Industry and Information Technology released the number of mobile Internet applications in the domestic market during the first half of 2017 was over 4.02 million, of which third-party application stores distributed more than 2627.7 billion.
Faced with such a huge market, they have different backgrounds application market will reap benefits as a top priority, while the interests of developers and users will undoubtedly be obscured. In fact, on the application of knowledge of the market, the user's core demands are not outside the three-fold: to reduce commercial interruptions, species-rich software, software security; to developers, a good application can be combined with the real needs of users, reducing the cost of the user's touch and improve user retention.
Therefore, from the origin point of view, the rise of fast application at the moment, can be described as favorable factors are available. Fast application of Union released preliminary data show that the closed beta, fast point-to-use application that is functional, 20 times than the existing App activation rate, The customer retention rate has doubled, and traffic usage has increased 5-10 times. Faced with such a big attraction, developers who have been empowered will undoubtedly make their own wise choices.
Users, developers are dragged out by fast applications, coupled with the flow of mobile phone vendors blessing, application stores, worrying future.
Whom the Bell Tolls sounded, the outcome is hard to determine, but on March 20 alliance quick application launch, 10 terminal manufacturers are full of confidence, 'nascent mobile revolution, need the upstream and downstream partners? Participate together, to create a new Industry chain. '
In any case, it is clear that terminal vendors are ready to welcome a new era.
An Android ecological mobile internet revolution is quietly emerging.
On March 20th, 10 mainstream smart phone manufacturers led by Huami OV and Canada gathered at the China World Hotel in Beijing. These giants holding nearly 70% of the global smartphone market share sat together to discuss not hardware, not Internationalization, but the future of mobile Internet.
These terminal manufacturers want to define the second half of the mobile Internet through fast applications, and initiate the establishment of a fast application alliance. This alliance aims to break the gap between traditional application distribution information islands and users and developers' access routes by jointly setting up fast application technology standards. Long wait for dysentery. On stage, the big dads talked with each other and bluntly said, 'This is a historic moment to witness the new revolution in mobile ecology.'
Several sets of data disclosed at this conference were also enough to excite the developers. Previously closed-door data showed that the quick application of click-to-play functionality was 20 times higher than the existing App activation rate, and the customer retention rate was improved. Doubled, flow usage increased 5-10 times.
The other data disclosed at the conference may make the traditional application distributors fidget. Fast application will cover 1 billion terminals in 2018. Simply put, the terminal evolves in a new era, and the application distribution logic will be from the centralized application market. Shifting to consumer-centric, out-of-the-box use. Essentially, this is a revolution that is centered on mediation. The intermediary nature of the application store may have to be swept into old paper piles.
The revolutionary significance of fast application is not only here. The meaning of applying fast to Android ecology may not only be the revolution of distribution, but also not just the centralization of shops. It is also a technological revolution that better serves the era of artificial intelligence. The organizational form of the Android Eco App is no longer required to download and install, so that the most important nature and needs of the artificial intelligence era become reality, that is, smart recognition scenarios, so that the corresponding service reaches the user.
Predicting from the point of view of industry evolution is not so much a revolution in application distribution. It should be said that it is the basic revolution in the era of artificial intelligence.
Fast application, where?
Fast application, as the name suggests, must be preceded by a step. Before this, it is necessary to sort out the service forms of the mobile Internet.
App and application distribution, experienced a process from slow to fast, from decentralization to centralized distribution. In the era of functional machines, applications represented by the game 'great snake' are built into the system and cannot be changed; With the rise of mobile phones, with the proliferation of mobile phone capacity, chips, and 4G networks, the number of developers has increased dramatically. Users have a variety of choices. Users start to search for applications on the website or install apk via a computer, but it is not easy. It is impossible to determine whether the installation package is secure. As a result, the mobile application market emerged as a bridge for developers and users to provide users with the most secure and straightforward path to finding an app.
The user obtains the App through the application market, and the user retrieves the service by clicking on the App. Behind this, the mainstream service form that carries the end-user service is still the web page and the application. In these two forms, the function is generally missing, the performance experience is not good, and the installation cost is used. High disadvantages.
Fast applications are very different, providing solutions that go from the user's intent directly to using the application. The fast application combines the advantages of web pages and applications. It uses a brand-new technical architecture, supports click-to-use, and users do not need to install. up and running; from the user experience point of view, fast application with native App with the same experience, fast application and technology platform provides the same set of technical capabilities native App, so developers can provide full-featured and high-performance experience for the user.
For applications and application distribution, Jobs has cited the example of an application as a car running on the road. When in an agricultural country, all cars on the road are trucks, but as people move to the cities more, the cars begin to More up. In his eyes, the PC or the software in the Window is like a truck. With the development of the times, fewer and fewer people are needed. App is like a car. Today, as the mobile Internet is developing, users The App in the mobile phone helps the user to solve most of the daily needs.
In fact, mobile Internet has developed into an intelligent era. We not only need cars to share bicycles to solve short-distance problems, but also need a new form to help us solve the problem of non-critical life. Fast application is like It is our shared bicycle in the current Internet era to solve the last two kilometers of our Internet life.
Fast application is no longer just a veritable virtual ecology. In March 19th, Vivo released a new mobile phone X21 equipped with artificial intelligence, has already introduced a head fast application. In a negative X21 screen, Vivo Integrated global search, sweep, weather, schedule, and third-party feature cards, including sweeping support Alipay two-dimensional code, shared bicycles, commodity bar code and other functions; negative one screen also supports third-party fast application feature cards, scenes Involving train tickets, hotels, travel conditions, rest reminders, courier alerts, movie tickets, travel destination weather alerts, etc.
Take the fast movie ticket access application as an example. In the past, during the process of watching a movie, the information about the movie name and the location of the movie theater needs to be re-entered in each app. From the perspective of product design and service design, the user This should not be entered so many times. After accessing a fast application, information entered by the user at one time can be saved on the platform, and the information can be passed through the interface to the application that needs this information, minimizing the user's redundant operation. , improve user experience.
Application distribution pattern new variables
After the rapid application rises, the waves will push forward. Under the general trend, the old application distribution pattern will shake.
In the era of mobile Internet, application distribution cards are between developers and users. The Internet giant has always regarded it as an aggressive guard. After years of division and cooperation, in addition to Apple's IOS system, Android is Application distribution market is basically clear: Google’s Android store ranks first in the Android native system, but unfortunately Google defeated China, and Chinese consumers are still not used; under Google’s Tencent’s app 360, Baidu and Ali. All of them are involved in the distribution system of Internet companies, horizontally opening up the brand of smart phones, and occupying most of the market share. The third is the newly emerging mobile phone manufacturer’s application store. With the growth of mobile phone shipments and installed capacity, such companies are applying the distribution force. It's already sharp.
This time, mobile phone manufacturers have jointly launched the Fast Application Alliance. Binglin City, where the blade refers, bears the brunt of traditional Internet application distribution forces.
At the beginning of the development of application distribution, a centralized application market model solved the problem of information asymmetry between developers and users. However, as the number of applications surged, the disadvantages of the application distribution market became more apparent. PPC, Malware, Malicious Brushing bad habits such as praise, let the application distribution market outrageously. Even the Apple App Store, which has been regarded as a model, is still unable to escape this doom. The centralization of the application market today's mess, its essence is still the interests of the word. Data show that 2017 In the third quarter of the year, the number of users of third-party mobile application stores in China reached 462 million. At the same time, the Ministry of Industry and Information Technology released the number of mobile Internet applications in the domestic market during the first half of 2017 was over 4.02 million, of which third-party application stores distributed more than 2627.7 billion.
Faced with such a huge market, they have different backgrounds application market will reap benefits as a top priority, while the interests of developers and users will undoubtedly be obscured. In fact, on the application of knowledge of the market, the user's core demands are not outside the three-fold: to reduce commercial interruptions, species-rich software, software security; to developers, a good application can be combined with the real needs of users, reducing the cost of the user's touch and improve user retention.
Therefore, from the origin point of view, the rise of fast application at the moment, can be described as favorable factors are available. Fast application of Union released preliminary data show that the closed beta, fast point-to-use application that is functional, 20 times than the existing App activation rate, The customer retention rate has doubled, and traffic usage has increased 5-10 times. Faced with such a big attraction, developers who have been empowered will undoubtedly make their own wise choices.
Users, developers are dragged out by fast applications, coupled with the flow of mobile phone vendors blessing, application stores, worrying future.
Whom the Bell Tolls sounded, the outcome is hard to determine, but on March 20 alliance quick application launch, 10 terminal manufacturers are full of confidence, 'nascent mobile revolution, need the upstream and downstream partners? Participate together, to create a new Industry chain. '
In any case, it is clear that terminal vendors are ready to welcome a new era.
