After the new year, waves of household appliances, home furnishings, and building materials exhibitions have arrived. Many companies are trying to show off new products in this process, and they have been able to compete in the process. The integrated oven from Zhejiang Haining is also one of the active participants. The Beijing Construction Fair that included all kinds of building materials, Yuyao Exhibition, etc., Huang Shaohua, the general manager of Yogurt Integrated Kitchen, was also busy attending many exhibitions this year and had a different experience.
Youge integrated cooker general manager Huang Shaohua
'What's different from the past is that more and more visitors at the show no longer come to ask about what the integrated oven is, but instead they go directly to the subject to ask about the technology and ask questions. 'Huang Shaohua told reporters at Aiken's Home Appliances, 'Their understanding The degree is getting higher and higher, and I even did some homework before coming, so I think that the integrated stove has passed the popularity stage of previous years. Consumers are more and more clear what they are buying. '
There is no doubt that this is one of the manifestations of the advent of a new era of consumerism. Consumers have become more rational and purposeful in the current era. While focusing on brand heights, they also emphasize the integration of products, especially smart applications and aesthetics. These changes are transmitted deep into the kitchen until they are integrated into the kitchen industry. This will enable companies to begin to have a deeper understanding of the strategic direction of the future: Both the main business and the category extensions will eventually be targeted at the entire kitchen, after the competition for the living room. The second family interacts intelligently with the battlefield. In this regard, Yogurt Integrated Kitchen has accelerated its pace and continued layout.
Give full play to corporate expertise to create a healthy kitchen
For companies, building a brand and building a business card have to be advancing with the times. Although in the kitchen and electric industry, the integrated cooker industry with a scale of about 4 billion in terms of volume is still a slightly niche industry, but the manufacturing companies in the industry There are many, industry chain is densely distributed in Haining, Zhejiang, Zhangzhou plate. Huang Shaohua frankly, many companies continue to introduce new products are overwhelming, to stand out, we must make product features and corporate style.
Youge integrated stove new product display
At the product level, first of all, Yogurt possesses a core technology – a patented “liquid diaphragm” technology jointly developed by Professor Hong Zhongguang of the Chinese Academy of Sciences, which has revolutionized the kitchen soot absorption rate to 99.7%, and has completely solved the fumes that plague Chinese kitchens. Secondly, “Intelligence, Environmental Protection, and Security” are the core, and innovation, material selection, and manufacturing processes are again optimized and upgraded. In response to the trend, we have introduced a smart integrated cooker with video, connected with WIFI, see recipes, and enjoyed audio-visual feasts. , And developed the Tianjian G10 steaming and roasting one integrated stove, as well as large steam box products, to meet the changing needs of consumers from a variety of perspectives, such as intelligence, functionality, experience and so on.
In terms of corporate style, it is different from many companies that integrate stove companies. As a proprietor of healthy smoke-free kitchens, Yogurt is still an enterprise that tries to integrate healthy cabinets and integrated stoves earlier in the industry. Gage has a parent company and is also the first-mover advantage of Haining's powerful Carson Group as a professional high-end furniture specialist and buyer channel. In combination with the solid wood factory owned by YOG, it has introduced cabinets and integrated kitchen accessories as early as in 2011. On the other hand, Yogurt continues to expand its product line, in addition to the waterproof, moisture-proof third-generation cabinet cabinets that have been developed, as well as the development of integrated sinks, steaming ovens, and microwave ovens. It is understood that they will be launched in 2018. Projects, to better enrich the product system.
Yogurt features a perfect combination of cabinets and kitchen appliances
'So, how do we describe the concept of a healthy kitchen? We must achieve this through our own cabinet factory and kitchen and electric power plant, and through the realization of a full range of kitchen appliances. This is a highlight of our excellent competitiveness based on our core competitiveness. Must be the era of kitchen bath and health, we will also develop to the whole house custom direction.
According to Huang Shaohua, the product layout of Yogurt's products can change the pattern of decentralization of traditional kitchen appliances, including range hoods, gas cookers, sterilizers, storage cabinets, microwave ovens, and other kitchen appliances. Sinks, undoubtedly the perfect integration of the kitchen, more in line with the modern family needs for the use of kitchen space, living room environment and comfortable life.
Finding New Breakthroughs, Doing Well and Strengthening Market Infiltration
With the direction of product development for healthy kitchens, another point of YOG thinking is how to make corresponding follow-up on the channel and market layout, so that the brand's brand height and sense of value can be better transmitted to all corners of the market. As a result, Yogurt has set its sights on the engineering market. 'This is a breakthrough. One of the company's future priorities is to fully refurbish products and engineering support.' Huang Shaohua said.
Fully-furnished rooms will have a lot of pollution and waste because they have a unified batch construction. They are more in line with the health, safety, and environmental protection requirements. Therefore, the Ministry of Housing and Urban Development has released the “13th Five-Year Plan for Development of the Construction Industry”, which is expected to be new across the country in the next three years. Fully renovated homes have an area of 30%. T30 real estate companies are fully equipped with 70% of new openings. It can be said that changes in the industry will force home improvement companies to make a transition, actively welcome the 'post market', and take the path of industrialization.
Similarly, for kitchen and power companies, it is bound to be a new direction of adjustment and development. Better access to the project support, so that more products to adapt to the whole kitchen to adapt to the whole case renovation, is to respond to the country's call for health and environmental protection, avoid secondary pollution , This coincides with the company's philosophy of creating a healthy kitchen. For this reason, YOG will gradually increase the proportion of its work on the basis of existing products, and develop a split-type integrated stove for the project. Market more suitability needs.
In addition, Huang Shaohua also believes that after companies identify breakthroughs, it is even more critical to penetrate the market and do a wide range of high-quality channels. 'At present, there are many brands that remain in the original staking stage, and only breadth is not. Depth. The franchise stores of many brand franchisees are only open to the county level, and the township's meeting rate is low. Such as these, there is no retention rate for such investment, and the company itself does not have a good risk control capability.
After such an analysis, Yogurt began to focus on one of the key tasks in the search for key areas to conduct pilot projects. It is also necessary to do thorough work on the channel mass. It is understood that at this stage, Yogurt is already in a populous province. Shandong launched a pilot program to implement a store distribution model. In the second half of the year, it will gradually expand its distribution network to more than 2,000 counties in the country and even over tens of thousands of townships. Through different levels of market share and product positioning, consumers can meet different needs.
When the red movie star Jiang Xin and Yogurt sign up as their brand image spokesperson
In this process, it is interesting that Yogurt has also achieved marketing support at the brand level. Its success has recently been signed with film star, Jiang Xin, the player of the Ruan Zhonghua, and the latter has also become the latest in yogurt. The spokesperson for the image, Jiang Xin's natural fresh and sweet temperament, the healthy image and the harmony of 'Yage's healthy smoke-free kitchen', also make the Yogurt brand reach a brand-new height. This will take advantage of Yogurt’s follow-up at CCTV. High-speed railways, The Internet has increased investment, and through strong communication, all of these make the future of the Yogurt-type kitchens increasingly visible.
