On the 15th of this month, the “New York Times” and “The Guardian” broke news that a political PR company had stolen 50 million user data from Facebook, analyzed it, and accurately placed relevant political advertisements, thus affecting the 16th United States presidential election. When the news came out, it immediately triggered a crisis of trust in Facebook's data protection. Until yesterday, the Zuckerberg, the creator of the creation, responded to the incident by stating that the platform had omissions and sorting out data breaches. However, the impact has already caused , According to relevant media reports, Zuckerberg's worth evaporates $6 billion due to the incident, and the topic of facebook #removing facebook# is hot. The loss caused by data leakage is inestimable.
So for the food-related industries, whether the data problems will also cause losses to the company? The answer is naturally yes. The following author will take you to see two examples.
Anti-counterfeit data leak case dust settled on the road is still very long
As an example of a Moutai anti-counterfeit data disclosure case with a trial result at the beginning of the year, in this case, Maotai had more than 7 million anti-counterfeit data leaked, and Maotai needed to replace the remaining product anti-counterfeiting system to avoid greater losses. , It is expected that the loss of replacing the security system Moutai will be more than one million. It is easy to see that the leakage of anti-counterfeit data will cause certain difficulties in the anti-counterfeiting of products produced by enterprises, which will damage the product image of food companies and cause serious economic benefits. .
There is no way to know the production methods of fake and shoddy foods, and the safety and health of production materials and equipment cannot be guaranteed. Therefore, it is very easy to endanger the safety of consumers and cause food safety problems. At the same time, such products like to imitate the production of big-name food products for sale, and thus the anti-counterfeiting of food products. Traceability is very necessary. At present, the use of two-dimensional codes for video product anti-counterfeiting and traceability is a more economical way. Compared with RFID tags, the cost of tags such as theft-proof electronic surveillance tags is also lower. True Source's product traceability system records information about product shipment, sales, logistics, and circulation into the QR code, making it easy for consumers to scan through mobile phones. In addition, the recent third-generation anti-counterfeiting technology utilizes jet printers. The anti-counterfeiting is done by the traces of the ink spreading outwards when the two-dimensional code is printed. The food production company can create a unique image by uploading a camera at the end of the line and recording and uploading the microscopic sawtooth features of the edges of each two-dimensional code. Anti-counterfeiting database. However, how to protect this security database security needs to strengthen the protection of various companies.
The data of the production line is attacked by the intelligent production line
Last year, a chocolate brand in Tasmania’s factory suffered data attacks from hackers on the production line, and several production lines were in awkward state. This suspension of production forced the brand to allow workers to hand-make chocolates. It is understood that this situation It lasted for at least one week, which was equivalent to letting enterprises suspend production for a week. The economic loss caused was extremely serious. Once the data on the production line is attacked, the food company will face the danger of stopping production. The crisis caused by the data being attacked is unpredictable.
At present, our country is in the midst of a wave of smart manufacturing. Inevitably, equipment intelligence will inevitably lead to the transmission and exchange of data between devices. If these data become loopholes captured by unscrupulous people, then they will produce food machinery equipment and food companies. The consequences are extremely serious. It can be seen that the data security of production line equipment is extremely important. Another problem that arises in the era of intelligence is the rapid expansion of data volume. According to predictions by related organizations, the global data will increase by four times each year. How the data is stored and managed effectively also imposes higher requirements on the enterprise. Currently, a blockchain-based data shield solution is proposed for the solution of data problems, and the concept of blockchain decentralization is used to protect data. It is denied that the specific application of blockchain is still at a very elementary stage. How to make good use of this tool is still a difficult project.