The netizen '@smoke is not fugitive' wrote on Weibo, 'Today, we have a dishwasher, an oven, a steamer, it's a wonderful life!'
Statistics from the National Bureau of Statistics show that per capita GDP in China surpassed the yuan level in 2006; this figure reached 8836 US dollars in 2017. Cai Zhizhou, professor of economics at Peking University, believes that if China can maintain its current economic growth rate, China will move to around 2022. Into the downline of high-income countries. '
For the Chinese, the most direct experience of the so-called “national wealth and people’s strengths” is the promotion of family items. In 2006, the indicator of whether a family was living or not was 'refrigerator, air conditioner, and washing machine'; 'The standard has been upgraded to 'Steamer, Oven, Dishwasher', as ''smoke is not used,'' said, 'it can be used, but it cannot be without.'
Jia Junpeng, come home for dinner
In 2009, a post from 'Jia Junpeng, your mother called you to go home to eat' was popular all over the country. Nowadays, Jia Junpeng's generation has generally entered the working age and has become the main body of social wealth creation and consumption. On the subject, they also formed the universal values that belong to this generation.
Wang Weiqing, senior vice president and chief sales officer of Bosch Electric Appliances China Co., Ltd. pointed out: 'This generation is a typical representative of the new middle class in China. They focus on quality of life, pay attention to individuality, and are more willing to waste time on good things. On the other hand, going home for dinner is regarded as a symbol of nutrition and healthy living. The highly sought-after food blog is a good example. In addition, after busy work, cooking at home and eating are considered as well. It is a good time for the family to exchange emotions, and the emergence of a series of convenient kitchen electric products has powerfully boosted this trend, making kitchen life easier and more interesting.
In these convenient kitchen appliances, dishwasher is undoubtedly the most popular one. 'Dishwashing is a common pain point for Chinese families. Not only do young people dislike washing dishes, even mothers who have been in the house for decades are not Like to wash dishes, compared with the interaction before meals, post-meal washing is often a person's greasy and boring experience. In our launch of a file 'I do not want to wash dishes' video, two months of clicks will reach 200 million times, we can see that everyone's "disgusting" in washing dishes. '
In the personal consumption behavior, Chinese consumers are turning their hatred of 'washing dishes' into a zeal for dishwashers. According to data from Yikang, the dishwasher market in China has seen a climbing growth in the past three years. In 2017, the market size reached 4.33 billion yuan and 98.5 million units, an increase of 119% and 129% year-on-year. Wang Weiqing said with emotion that 'the sales in the 2017 market have almost caught up with the total accumulated in the past 20 years. The spring of dishwashers does coming. '
Bosch Home Appliance Dishwasher Factory to be put into production
In 2015, the Bosch Luzhou Dishwasher Factory laid the foundation. By the end of 2017, the factory equipment has been basically installed and commissioned. A production base with an annual output of 600,000 dishwashers has been officially completed. Senior Associate of Boss Household Appliances Investment (China) Co., Ltd. According to Zhou Xiaotian, President and Chief Operating Officer, 'The dishwasher factory is highly automated. The entire factory requires only 45 workers and it takes about 30 seconds to complete the assembly of a dishwasher. The factory's products will be mainly supplied to China. Consumers, from the product height, bowl basket design, washing mode, appearance, etc., are more in line with the Chinese kitchen practical scene.
A hundred flowers bloom in spring
With the fiery market in the dishwasher market, there are more and more brands in the market. The Yikang monitoring shows that in the dishwasher market in 2017, there were 21 new brands and 77 new models. The earliest pioneers in the field of dishwashers, Boxi Electric Appliances devoted a lot of energy to the cultivation and promotion of the early stage of the market. Today, 'children grow up, they are watched by the wolf' -- although Boxi Home Appliances still sits firmly in the market's first brand. The 'gold chair', but its share of market share has declined - in this regard, Geshe Ke, president of Bo Xi home appliances China, said, 'We look forward to more brands to join the dishwasher market, because only everyone's concerted efforts, In order for the dishwasher industry to grow from a small tree to a towering tree, or even to form a forest, it is like the washing machine market. For the dishwasher market, 'one flower alone is not spring, all flowers bloom in spring', only Together with the brand, we can 'get firewood from the crowd'. We are glad to see that after the recognition of dishwashers has grown, more and more manufacturers have joined in. I think this is a corporate feeling, heart, We are not afraid of competition. We are also bold in pioneering and quoting. Lead this trend. Even if competition comes, the ultimate beneficiaries are consumers, and we have the confidence to win the competition in the competition.
In fact, Bo Xi’s household appliances did have the power to make such remarks. At present, the world’s dishwasher market is stable at more than 24 million units a year, and Bo Xi’s household appliances have one of four points. Since the introduction of dishwashing in 1964, Machine business, its dishwasher-related patents have accumulated more than 4000 items.
Siemens Appliances Huanjing series dishwasher
In recent years, in the application of dishwashers, Bo Xi appliances have developed 5D spray technology, iSensoric intelligent water system and patented crystal bud drying technology.
The so-called '5D spray' technology refers to the cleaning of cutlery from five angles: angle, force, temperature, water quality and space through the increase of the number and intensity of the spray arm groups and sensor technology; iSensoric intelligent water system refers to the use of sensors. And intelligent control program, composed of an adaptive central control system, to detect the type of tableware, degree of contamination, etc., to match the appropriate water quality, water temperature, water volume and detergent amount to ensure the washing effect; Crystal bud drying is the use of crystal bud ore (Does not fade with the number of uses), absorbs moisture, releases heat, reduces the amount of electricity used by the dishwasher when drying, and ensures superior sensory effects when drying high-grade cutlery. It is reported that the use of crystal bud drying Dry dishwashers use 10% less electricity than European A+++ energy efficiency standards.
Based on the common technology, Boxi Home Appliances has adapted the Chinese kitchen to local conditions, and researched and adjusted the dishwasher height, bowl basket, and installation suitability. During the AWE period in 2018, Bosch Household Appliances cleaned and installed according to the consumer. Convenient, flexible and high-capacity's three major appeals, the introduction of the new Hyun-cleaning dishwasher series. This series of dishwasher equipped with a new 'clean wash' program, can effectively solve the fry cooking, deep red oil sauce clean Challenges; Can be adapted to stand-alone, sub-embedded, semi-embedded, full-embedded and other five installation methods, excellent space adaptability; Dishwasher brand new design 'flexible wave' on the basket, can easily place different caliber The bowl has many flexible adjustment points to meet the washing needs of different types of Chinese tableware such as cups, spatula, etc.; and the large space of the lower basket can be used to wash wok, soup pot, etc., whether it is a family dinner, dinner or baking Hobby can be dealt with.
'In addition to these advantages, I would also like to emphasize one point', Wang Weiqing added, 'The water-saving advantages of dishwashers. In life, many households do not turn off the faucet, washing with flowing water, and an average of 40 liters of water will be wasted every day. Dishwashers use only a few liters of water at a time. In a modern society, clean water is increasingly becoming a scarce configuration. In the world's largest city, Cape Town is already the first water crisis, and the application of water-saving products will become more A social obligation. '
For the dishwasher business in China, the leadership of Boshi Home Appliances expressed confidence that China's consumption upgrade will bring unprecedented opportunities for the dishwasher market. High-quality dishwasher products will help the quality of life of Chinese consumers. The rise of 2018 will be an important year to witness this historical change.