Since March, 'black technology' has created a wide range of household electrical appliances under various categories. Behind the pragmatism, 'island-style' functional appliances are no longer the driving force of enterprises. Smart interconnection has become a major common issue.
It is worth mentioning that while the home appliance industry has entered a new round of competition, Internet companies using BAT as the 'leader' have also accelerated the 'hand in hand' process with home appliance manufacturers. As we all know, Internet giants are in big data, AI, etc. The field strengths are fully displayed, and for the smart home market, the 'marriage' home appliance manufacturers will make up for the relative scarcity of core home appliance hardware resources. With strong alliances, home appliances intelligence will move to new heights, and the shape of the future smart home will slowly emerge. .
Appliance companies 'hands' Baidu has the highest frequency
With the promotion of Internet smart technology iterations, TV products are no longer just a piece of hardware. It also includes systems, rich content, and application services under a variety of home scenarios. ' TCL Group Senior Vice President, TCL Multimedia CEO, Wang Wang, chairman of Thunderbird Technologies, has thrown this view.
From the point of view of color TV manufacturers, when TV is no longer a simple screen output, content, services, artificial intelligence and other aspects are imminent.
Taking TCL, which has achieved reverse growth in the last year's grim situation, as an example, it chose to cooperate with each other in the upgrade of content and experience. In the '1+N+1' strategy of content operations, the first '1' is Tencent video. At the same time, from the point of view of saving user time cost, TCL further strengthens the time plan with artificial intelligence technology. Whether it is face recognition technology or personalized content recommendation in real sense, it is based on its open ecology. The platform, which cooperates with many companies such as Baidu, Tencent, and HKUST.
Coincidentally, the release of the previous generation of Haier Ali's fifth-generation TV also underscores the further upgrade of the strategic cooperation between home appliance manufacturers and Internet companies. While targeting the pretext of preschool education, it can also be seen under the blessing of Ali Smart Technology, a new generation of television. In the context of full voice control, the product is optimized in terms of voice ui. In the strategic cooperation between Tencent and Changhong, Tencent's AI assistant solution will land on Changhong's new generation CHiQ artificial smart TV, enabling Tencent’s digital capture and voice interaction. The efficient cooperation.
It can be seen that BAT has shot 'embraced' home appliance companies, and the non-Baidu has the highest number of 'hands'.
A few days ago, Skyworth and Baidu reached a comprehensive strategic cooperation, and Baidu announced that the strategic investment Skyworth Holdings Co., Ltd. ("Cool") has exceeded 1 billion yuan. The system can be based on the user's way of viewing, trajectory, providing intelligent services based on the introduction of Baidu OS's voice dialogue technology, AI technology and rich content resources, smart scene application will usher in a new upgrade.
Based on the conversational AI operating system DuerOS, Baidu only has three cities during AWE. In addition to the above-mentioned cooperation between Baidu DuerOS and TCL in smart TVs and smart homes, it will also cooperate with Haier U+ platform in depth to lead the development of smart homes. At the same time, on the basis of the earlier cooperation with Midea, Baidu DuerOS once again joined hands with Midea to announce the opening of the Food Smart Ecological Alliance and released the AI Smart Duo with DuerOS.
The “marriage” between Internet companies and home appliance manufacturers has continued. Some insiders told the China Business Daily that home appliance companies can take advantage of the BAT technology to enhance their products and expand their markets. Internet companies continue to increase the scope of smart hardware, aiming to break through the hardware. Entrance. For both, the smart home ecosystem has become the layout.
'The cooperation between home appliance companies and Internet companies is all required, but from the perspective of past experience, the 'hands' of the two have not yet reached very good results. This also needs to see the lack of protection in the organizational structure, and clear benefits Especially important. 'Home appliance industry observer Hong Shibin told the China Business Daily reporter.
Accelerate the process of landing smart homes
Whether it is the promotion of home appliance manufacturers or the empowerment of Internet companies, home appliances have gone further on the road to intelligence. In the face of the completion of smart homes, hardware fragmentation and other issues have continued to emerge, breaking the 'island-like' smart single product. Form, to achieve interconnection, evolution has become the consensus of smart home practitioners.
According to the report released by the Industry Research Institute of Foresighted Industries, total global spending on Internet of Things will increase by 16.7% year-on-year in 2017, which is slightly higher than US$800 billion. It is estimated that by 2025, the Internet of Things will bring the world up to 3.9 trillion to 11.1 trillion US dollars annually. The economic impact. The smart home market is showing great trends in this context. Among them, the use of home appliances as a hardware function will gradually weaken, the emphasis on smart single products is also weakened by the concept of 'eco', smart home systemization has become the focus of enterprises.
Among home appliance companies, Haier's strategic layout has been regarded as one of the forward-looking models in the industry. Its smart home field song open platform 'Haier U+' has become the leading intelligent home appliance IoT platform.
At the same time, in order to speed up the popularization of smart homes, Haier recently launched a strategic cooperation with Baidu. According to the cooperation plan, Haier and Baidu will connect in the smart home, understand, awakening three areas to launch hardware and software and back-office intelligent areas. Docking, not only to define a new definition of smart life cloud computing, Internet of things platform, new standards for big data and artificial intelligence applications, new heights, but also to bring consumers smart life solutions.
Specifically, Haier’s recent progress this year has been customized. It has formed four rooms covering the living room, kitchen, bathroom, and bedroom, including seven solutions for air, water, and toiletries in the whole house, and N scenes of '4'. +7+N's custom model. It is reported that Haier Smart Home Online will build 8,500 stores, covering home building materials channels, store channels, comprehensive stores.
For another home appliance giant, Midea, the completion of its smart home will use human-computer cooperation. Nowadays, most smart home appliances rely on the migration of product controls to mobile phones, while the United States believes that without carrier communication, it is the real people. Machine cooperation. It is reported that Midea invests nearly RMB 100 million each year to establish the largest artificial intelligence team in the home appliance industry and to conduct in-depth research on how to eliminate the redundant carriers between human-computer interactions. In terms of current achievements, its autonomy The R&D-designed super-deep learning computer platform has been able to accurately identify Chinese finished products using images.
Obviously, home appliance companies are painstakingly involved in building smart homes, and the involvement of Internet companies cannot be underestimated. In the future, Hong Shibin believes that it is difficult to predict which companies will be able to predict future smart home directions. With advantages, driven by the current common interest, the win-win situation of software and hardware companies is the trend.