In March of the year, the entire mobile phone ring was in an 'excited' state. Major mobile phone manufacturers launched new machines one after another. From the appearance of the previous vivo APEX full-screen concept machine, to the recent formalization of Nubia's mobile phones entering the market of thousands of Yuan machines. "Sword" can be said that neither the thousand yuan machine market nor the high-end market is extremely competitive, so this year's mobile phone market will become more intense.
In addition, from the perspective of the saturation of the entire mobile phone market, the total domestic mobile phone shipments actually fell for the first time since last year, especially in the fourth quarter of last year, and the next mobile phone growth point should be When the 5G mobile phone arrives, the market competition during this period is still in the white-hot stage.
So, under such a big background, will the three new machines that we want to share with you have their own product highlights to meet the market test and users' love?
March 19 Hangzhou Wuzhen
Price: 3198 yuan, 3598 yuan (screen fingerprint version)
Vivo X21 series full screen mobile phone release
Vivo X21 series full-screen mobile phones, thanks to the black technology prevailing in vivo APEX full screen concept machine, making the first mass production of the flagship model X21 vivo after vivo biggest concern. Which APEX full screen concept on the fuselage The real meaning of a full screen, lifting front camera, the screen spontaneous sound, Black technology such as Super HDR is more expected, whether these black technology can be mass-produced on the X21 series full screen mobile phone.
Although not using a full-screen screen like the APEX full-screen concept, the X21 uses a full-screen cutting scheme that is similar to the iPhone X in terms of visual effects, but is much better than the iPhone X in terms of adaptability. The "Master of the Glory" and other mainstream APP adapters have full screen operation.
Hardware and software, equipped with Qualcomm Snapdragon multi-core neural network acceleration chip 660 AIE, 6G large memory, 128G storage capacity, 6.28 inches 19: 9 full screen, the new Funtouch OS 4.0 operating system, before and after 2 × 12 million pixels (24 million photosensitive cells ). And in terms of color, it has ice drill black, aurora white, ruby red three colors.
In particular, the X21's new Funtouch OS 4.0 control system differs in navigation gestures. For example, the left navigation slides out of the shortcut application, the navigation navigates to the main interface (slides out and stays and calls out the application in use), right navigation Slide back to the next level. The entire interactive application is similar to iPhone X.
March 21 Beijing Performing Arts Center
Price: From 1799 yuan
Charm Blue E3 (Charming Blue's first flagship model)
Following Charm Blue's first dual-camera Note 6 and the first full-screen mobile phone S6, after another highly anticipated model, the first flagship model of Charm Blue E3 follows the trend.
On the airframe, the Charm Blue E3 front adopts a 5.99-inch/18:9-size ratio/2160*1080 resolution screen; the backboard eliminates the need for fingerprint recognition space, so it is more integrated and brings champagne gold on the color scheme. Black, Danqing three versions; the bottom of the screen integrates the Super mBack function of the small circle virtual Home key; integrated fingerprint recognition on the right side of the fuselage.
On the hardware side, the Charm Blue E3 is equipped with the Snapdragon 636 processor, and further enhances the running performance based on the Charm Blue Note 6 equipped with the Snapdragon 625 processor and the Charm Blue S6 equipped with the Samsung Exynos7872 six-core processor to exceed 110,000 points. Full-blooded appearance (approximate Xiaolong 660 processor); standard 6G memory, 64G and 128G capacity version of the points.
Camera, rear 20 million pixels + 12 million pixels, supports 1.8 times optical zoom and 2.5 times lossless zoom, also supports Dual PD full-pixel dual-core focus, PDAF phase focus and ArcSoft beauty algorithm and other functions control.
Compared to Note 6 in the first dual camera phone after Charm Blue’s independence, the latter is equipped with a 625 processor, 4G+64G storage capacity, and the price has already gone to 1,699 yuan; Conversely, the Charm Blue E3 is equipped with a close to 660 points for Opteron. 636 processor, 6G+64G memory collocation, also integrated features such as side fingerprints and Super mBack, and that 20 million pixels + 12 million pixels rear dual camera, so the price of 1799 yuan price high.
March 22 Beijing Jingyuan Arts Center
Price: 1299 yuan
Nubia V18 (Long Life Thousand Yuan Machine)
In fact, Nubian mobile phones have been making efforts in the mid-to-high-end market. However, as mobile phone manufacturers continue to lean towards mid-to-high-end markets, the competition in the mid-to-high end market is even more pronounced. The Thousand Yuan machine market is relatively good after last year's calm. Point, but this time the mobile phone manufacturers have launched thousands of machines, such as Huawei nova3e / Lenovo blockchain phone / Nubian V18, so this piece of the market competition still exists.
This time, the launch of the Nubian V18 full-screen mobile phone is officially considered as an 'emerging' Thousand Yuan machine market. With the strength of the 'Five Good Youth' debut, the user's threshold is lowered with the same high price/performance ratio, and Nubia has many years of experience. The technical level and quality standards, as well as many of the unique features found in the flagship series, are still on the Nubian V18, so this full-screen thousand yuan machine can be described as dazzling.
Looks better, embodied in a 6.01 inch full screen with a screen share of 86.25%, a light and thin design with a condensing waistline, a 15-pass process and a 6-passage body design, and a 3D laser engraving and visual impact with ultrasonic bright edges. Easy to use, in addition to the conventional fingerprint recognition, that is the Qualcomm Snapdragon 625 processor equipped with, and accompanied by Nuobi NeoSmart AI engine optimization coordination. More durable, BT-like quality standards testing and testing, while the fuselage Built-in 4000mAh large battery, another NeoPower 3.0 life technology 'help', long life + solid body. Smarter, bring a new face unlock and Maverick voice, fresh enough. More fun, rear 13 million pixel camera , Front 8 megapixel camera, plus AI beauty self-timer, and there are a wealth of camera family gameplay, simply play the trick ··· Wuhao youth image, like burst.
to sum up:
From these three new machines, key fingerprints such as screen fingerprints, photographing capabilities and cost-effectiveness can be drawn. Both the high-end flagship of the vivo X21 series full-screen mobile phones and the Thousand Yuan machines of the Charm Blue E3 and Nubian V18 are available. Obviously, the product positioning will be closer to the actual user group, which will have a spike-like breakthrough in the saturated mobile phone market even if it is clear, otherwise it will burst into the next growth point of the 5G handset. Before it got into a passive state, it was very unfavorable to maintain market share. So at this stage, these three new machines are indeed remarkable and targeted.
