On March 26th, Cobos Robotics, the leading brand of home service robots, kicked off the Cobos Robot x Lynx Super Brand Day conference in Ali Park, Hangzhou. The Cobos Robots launched a new smart home cooler DJ35 'Awesome' debut. .
On the day of the event, David Wu, General Manager of Integrated Marketing of Lynx Consumer Electronics Division, David Qian, President of Cobos Robotics International Division, Zhong Hanliang of Cobos Robot Brand, and Dev Singh, Global Robot Product Line Director of Qualcomm Incorporated Attendance, media reporters, science and technology experts, loyal users and tens of thousands of consumers on the live broadcast platform have witnessed this exciting moment. It is reported that the new DJ35 was officially opened at the Koworth Lynx flagship store on March 27th. Sales, offline specifically also created ten days of Tmall super brand O2O experience stores.
On the occasion of the 20th anniversary of the establishment of the Cobos robots, the Cobos Robot X-Tm Super Brand Day held a special significance. David Qian, president of Cobos Robotics International Division, said that Lynx is a Cobos. The robot's important sales platform, custom products created by Tmall each year, has become an explosive product. This year, the two sides jointly launched new products through the cooperation of Tmall Superproducts Japan, with the theme of 'smart clean, cure for life' and create ' Robot Zhizhi Yu', online and offline linkage, opened a new marketing model for explosives this year.
According to Wu Xi, General Manager of Integrated Marketing of Lynx Consumer Electronics Division, Tmall focuses on empowering brands in Superbrands, providing a one-stop integrated marketing model for brands and building their own brand of 'Double 11'. Meanwhile, Tmall It is totally different from other platforms and provides a full-link customization model. Products are supported by big data in all aspects of design, R&D, production, and sales. They are completely set according to the target consumer groups of Tmall, and then they are The key activity of the node, the explosive product of Cobos and Tmall each year came into being in this context, which is the 'super-product power'.
Cobos x Lynx join forces to create a new marketing service robot explosives
Thanks to the Tmall platform, the sales of Cobos robots have experienced explosive growth. In the market of mainstream home service robots such as sweeping robots, Cobos Robots has firmly taken over the position of the domestic first brand and becomes a home service robot. Leaders in the field. From the 4th consecutive year of Tmall Twin 11 from 2014 to 2017, Cobos turnover ranked first in the whole-net life appliance category.
'Cobos Robot has been continuing to build a robot ecosystem, hoping to truly understand the user's pain points through the connection between the brand and the user, so as to develop better products and provide more superior services.' Qian Qian (David Qian) It is mentioned that Tmall provides Cobos with a platform to understand user needs. Based on feedback from consumers, Cobos upgraded its products in a timely manner. The “Duo Duo Series” is the most classic case. It enhances the intelligent water tank, wet dragging, App Smart connection, voice control and other functions, hit more than 90% of consumer pain points and demand. On the double 11th day in 2016, Blossoming S sold 135,000 units, with a single product sales exceeding 200 million yuan.
The conference will become a cool future home.
The Tmall super brand Nikkos robots will create a pure white 'future home' on the scene, highlighting technology and fashion everywhere.
The launch of the new heavyweight Cobos DJ35 sweeping robot was launched. As a new vision navigation product introduced by Cobos in 2018, it uses the Qualcomm system-level chip, equipped with the new Smart Eye visual navigation technology and the SLAM algorithm. Visualize global planning for cleaning.
In addition, the DJ35 still retains the classic technology Blue Whale Cleaning System 2.0, sweeping and dragging in one, intelligent wet dragging, and the cleaning effect is upgraded. 'Keep clearing the edges and corners, sweeping everything', Kowos sweeping robot DJ35 representative Another leap in sweeping robot planning technology will bring smarter, more efficient ground cleaning experience.
YORK New Media Coolest Technology News
Scan code win award
comment
* Netizens' speeches are not in the standing position. This site does not recommend any online store or dealer in the comment section. Beware of being deceived!
