Chairman of the Virtual Reality Industry Alliance, Academician of the Chinese Academy of Engineering Zhao Zhaoping, Director of the Reception Center of the Torch Center Fund of the Ministry of Science and Technology, Yang Wenbin, Vice Mayor of Nanchang City attended the award ceremony and delivered speeches. Changjiang Scholar, Professor of Beijing Institute of Technology Wang Yongtian, Professor of Peking University, Beijing Wang Guoping, Director of the Virtual Simulation and Visualization Engineering Technology Research Center delivered a keynote speech. At the meeting, Chen Huiling, Deputy Director of the Honggutan New Area Management Committee of Nanchang made a presentation on the VR industry base in Nanchang, China, and also held the VR Industry Base Project in Nanchang, China. Concentration signing ceremony.
Zhao Yuping, member of the Institute of Virtual Reality Industry and Academician of the Chinese Academy of Engineering, said that in recent years, there has been an upsurge of virtual reality innovation and entrepreneurship in China. Thousands of small and medium-sized virtual reality innovation and entrepreneurship enterprises have emerged. The field of virtual reality has become the most fertile ground for China's innovation and entrepreneurship. I. China's Virtual Reality Innovation and Entrepreneurship Competition has built bridges for capital and industry, provided outstanding entrepreneurial companies and teams that stand out from the forefront, and provided a good environment for the healthy and orderly development of China's virtual reality industry. It hopes that China's virtual reality innovation and entrepreneurship competition will continue Improve and boost the development of virtual reality industry.
An Lei, Director of the Reception Center of the Torch Center of the Ministry of Science and Technology pointed out that the important connotation of 'Double Innovation' is professionalization, full integration of policies in the China Virtual Reality Innovation and Entrepreneurship Competition, technology, talents and capital, and other innovation and entrepreneurial factors to promote innovation and entrepreneurship projects and professionalism. The full integration of resources, to create a good ecological environment for the virtual reality industry, to promote the 'virtual entrepreneurship, innovation of the virtual reality industry'.
According to the organizers, the first China Virtual Reality Innovation and Entrepreneurship Competition received a total of 548 enterprises and teams for registration, 64 companies and teams were nominated for the national finals, and the final one and two third prizes were awarded. Among them, Beijing Zhongqiu virtual reality technology research Academy Co., Ltd. won the first prize, Beijing Naidejia Display Technology Co., Ltd., Beijing Touch Magic Technology Co., Ltd., Shenzhen Augmented Reality Technology Co., Ltd. won the second prize, Little Pai Technology (Shanghai) Co., Ltd., Fujian Province Road Science and Technology Co., Ltd. Co., Ltd., Beijing Haolong Technology Co., Ltd., Beijing Dehuoxin New Media Technology Co., Ltd., Shenzhen Ruili Multimedia Technology Co., Ltd., Fujian Water Cube 3D Digital Technology Co., Ltd., Hebei Zhongke Hengyun Software Technology Co., Ltd., Kunming Wei Xiang Zhi Sen Technology Co., Ltd. won the third prize.
Signed contract amount of nearly 50 million yuan
After experiencing the 'virtual fire' of capital, China's virtual reality industry is gradually moving toward rationality, and the direction of investment is more clear. Capital is gradually concentrated in enterprises with R&D capabilities, master core technologies, and good operational prospects.
In 2017, global virtual reality and augmented reality investment funds set a new record of US$3 billion. Compared with US$2.3 billion in 2016, total investment has increased by 30%. Cheung Kong Scholar, Professor of Beijing Institute of Technology Wang Yongtian stated that in 2017, the virtual reality market did not The buzz and expansion of a year ago. Technology breakthroughs drive the industry forward steadily. Multinational companies Microsoft and Apple have released new products. Domestic companies Lenovo and Iqiyi have also established independent companies to re-inject VR/AR industry, VR industry. Is gradually moving from virtual reality.
According to CCID Consulting's forecast, by 2020, China's VR market will enter a relatively mature period, with a scale of 91.82 billion yuan, and a compound annual growth rate of 125.3%. According to IDC, global VR/AR head-mounted display sales are expected to reach 2018. It reached 12.4 million units, an increase of 55% from 8 million in 2017. In the next five years, the average annual increase in sales of VR/AR head-mounted displays is expected to reach 52.5%. By 2022, total market sales will reach 68.9 million units. .
At present, there are about 1,500 VR/AR startup companies in China. Their passion for innovation and entrepreneurship is high. Some technologies and design concepts have taken the lead in the world. Major breakthroughs have been made in interactive technologies, light field technologies, and industrial applications. But startup companies Generally, there are difficulties and deficiencies in the introduction of talents, capital accumulation, and management capabilities, which require the support of investment institutions and the support of government preferential policies.
The competition is aimed at the lack of demonstration platforms and entrepreneurial support policies for SMEs in the field of virtual reality. It is a painstaking point for gathering policies, technology, finance, and market innovation and entrepreneurial resources. It aims to build a virtual reality industry sharing platform, establish and improve the virtual reality standard system, and support Innovative development of SMEs and teams in the field of virtual reality.
According to the organizers, during the rematch of four regions including Beijing, Shanghai, Fuzhou, and Nanchang, a group of outstanding companies and teams were favored by many investors and local VR industry bases. Since the competition was held, investors and contestants have participated. The in-depth negotiation and cooperation between the company and the team has reached a contractual value of nearly 50 million yuan, which has effectively supported China's virtual reality innovation and entrepreneurship.
Investors prefer companies with technological precipitation and industry accumulation
In the case where the consumer market has not yet been launched on a large scale, investors prefer companies and teams that have accumulated certain technologies and accumulated industries. In the national finals, more than 40% of participating companies and teams are industry application solution providers. Because the business models of these excellent startup companies and teams in the enterprise market are easier to establish and have more competitive advantages.
At present, industries, education, military, and real estate are most likely to be the applications that lead the enterprise market, especially industrial applications. They will usher in rapid growth in 2018 and become the fastest growing application areas. In 2018, virtual reality There may be a small outbreak in the enterprise market.
In addition, the proportion of content, hardware companies and teams is also close to 40%, indicating that investors are looking forward to the consumer market because once the consumer market starts, the first to benefit is the hardware and content vendors. The consumer market has more With large volumes, investors are looking forward to the prospect of virtual reality in the consumer market.
According to Goldman Sachs, the global virtual reality software application will reach US$45 billion by 2025, and China is expected to become the main driving force for the growth of the global virtual reality market. With the continuous improvement of VR/AR technology, VR/AR terminals are becoming more and more popular. VR/AR Industrial ecology will gradually be established. By then, these excellent contents, hardware companies and teams may lead the Nuggets in the consumer market.
The VR/AR field is expected to create a number of unicorn enterprises
The virtual reality industry has gone through the conceptual hype stage, entered the reshuffle, and upgraded the stage. The innovative and entrepreneurial enterprises are more pragmatic and continue to push the industry to land. A number of unicorn enterprises are expected to emerge in certain key technology and key industries.
Judging from the companies and teams participating in the national finals, they not only have the precipitation of technology, but also have accumulated industrial applications. They can establish certain barriers in the enterprise market. Enterprises and teams participating in the China Virtual Reality Innovation and Entrepreneurship Competition come from all over the country. The field is very extensive, including games, medical care, home improvement, education, animation, etc., but ultimately they all come out with key technologies or long-term experience in market expansion for industrial applications.
For example, in the field of broadcasting and television, Beijing Dehuoxin New Media Technology Co., Ltd. has developed into the best studio solution provider in the field of broadcasting and television in China after more than 10 years of development. In the field of interaction, Shenzhen Ruili Multimedia developed its own optical motion capture The technical parameters of the system equipment have reached the minimum delay of 2.9ms or less, and the international top level of sub-millimeter-level error. In the field of augmented reality glasses, NED+Glass X2 developed by Neidejia is an internationally advanced large viewing angle, Full HD Binocular augmented reality glasses, widely used in education, security, industrial applications and video glasses and other industries and scenes.
For example, in the medical field, Beijing Zhongqie’s multi-functional virtual reality oral surgery simulator has reached the international advanced level. In the maritime field, Fujian Provincial Road Science and Technology began to set foot in the maritime field 10 years ago, with 7-8 years of Precipitation of the industry, well aware of the pain points in the field of the ship, took the lead in the establishment of the 'Intelligent Marine Engineering and Shipbuilding Commission'. In the industrial field, Shenzhen Augmented Reality Technology Co., Ltd. has more than 80 patents, promoting the application of 'AR+' industry.
Virtual reality is a disruptive technology. It is becoming a new information technology support platform for various industries—especially medical care, education, smart cities, etc. Virtual reality + has become a development trend. Zhao Yuping stated that with the development of virtual reality industry There are three types of industries being formed. The first is the professional VR industry, including the virtual reality transformation industry, and the virtual reality service industry. The second is the VR industry in the industry sector. VR technology in a large number of industries is helping the various industries achieve the development of replacement. The third is the mass consumer VR industry, VR tourism, social and other new areas are forming.
In addition, from the perspective of the participating companies and the areas to which the teams belong, due to the influence of economic conditions and development levels in different regions, the area of innovation and entrepreneurship in the field of virtual reality is very different. Beijing, Shanghai, Shenzhen, Guangzhou, etc. are in the first echelon, Fujian, Shandong , Chengdu, Chongqing, Jiangxi, etc. are in the second echelon. Among the 64 companies or teams that were shortlisted in the national finals, nearly 60% of the companies and teams from Hokkai Ltd. are participating. In addition, the number of participating companies and teams from Fujian and Jiangxi The proportion is also close to 20%. The two places have become areas that can't be neglected in China's VR innovation and entrepreneurship.