Founded in 1996, Brand Finance aims to help companies create premium and overflow business opportunities more effectively, improve corporate performance, and enhance their business competitiveness.
From a ranking point of view, the technology industry has become a new star in the industry, and Amazon is the leader in the technology industry. China’s technology brands also show strong competitiveness: Alibaba achieved a value of 54.9 billion U.S. dollars at a 58% brand growth rate; Tencent Its value soared 83% to US$40.8 billion; Huawei also achieved US$38 billion in value with a 51% increase. The proportion of the total value of the technology sector on the Top 300 Chinese Brands list rose from 20.7% last year to 24.4%, almost Filled the decline in the banking sector (from 29.2% to 24.7%).
Alibaba has also become the fastest growing brand in the global retail industry. According to its 15.2 billion US dollar global logistics investment plan, Alibaba will not slow the pace of expansion. Another fast-growing brand, Tencent, uses its 'WeChat' application. , It already has 800 million users and it is an indispensable application platform for network communication in China. It uses its own brand to develop a very high level of vertical product integration and provides a series of complementary services. Services require dozens of specialized applications to work together to complete.
Brand Finance uses the royalty rate method to calculate the value of a brand in its rankings. This method calculates a brand's royalty rate to estimate the future revenue that can be attributed to patent use to achieve 'brand value' and understand it. The net economic benefits available to the licensor through the brand authorization in the open market.