As the '90s' gradually grew into the main force of consumption, the tide of brand rejuvenation surged. Brands affixed a 'rejuvenation' label to cater for changes in the consumer body. The commander of air conditioning will aim to create 'rejuvenated first air conditioning brand'. based on The layout of 'young thinking' On March 23, Marshal Air-conditioning and Suning Tesco reached a new strategic cooperation in 2018 Structure , at the same time A variety of flagship products, With a simple appearance, Convenient Technology, for Young users bring a stylish and convenient life experience.
versus Suning Tesco After the opening of strategic cooperation, commander air conditioning Will continue Expand online channels, turn on New situation in cooperation with e-commerce In order to Under the user-centered innovative thinking, The commander of Air Conditioning will join hands with Suning Tesco to create an interactive platform and integrate effective resources. Alliance brands will help each other to achieve a win-win effect. carry out 3Year Breakthrough 100Billion Sales target . and also From this, the commander air conditioning Aggregate Have the same Users of values join community platforms, produce R&D data Support. Also borrow this time Cooperation, Commander air conditioning to industry Shows the latest research and development Approaching 10second 10Degree jump technique , And will try to fall The industry’s first real 0yuan service, further Satisfy the user quality The pursuit of life.
Satisfy the user demand as fast as 10 seconds 10 degrees
Young users are synonymous with the new era. New generations of young people have their own attitude towards life, love beauty, love beauty, be quick and not bad, and enjoy the characteristics of becoming young users. The products they need are new and attractive, and it is very important to see whether the brand features are in line with their own characteristics. The commander of the air-conditioner introduced an air-conditioner product using innovative innovations in the development of frequency conversion technology. After the air conditioner starts normal air output, the air outlet temperature changes at the highest rate. can exceed 10second 10degree, This technology has created the industry’s fastest temperature This technology will be applied successively to the latest products of the commander's air conditioners. Satisfy young users fully 'Want not to wait fast' use demand.
In addition, the commander air-conditioner will also launch a quiet air-conditioner that is lower than 17 decibels on Suning's e-commerce platform, which completely solves the user's noise problems. In addition, in terms of temperature comfort, the commander applies HOME One-touch comfort technology, the user only needs By pressing the HOME button, the air conditioner automatically adjusts the appropriate temperature and humidity. In addition, for the needs of young users in the era of Internet of Things (IoT), the commander of the air-conditioner is equipped with an APP terminal. The air conditioner can also actively monitor air quality, intelligently adjust sleep curves, and automatically repair faults.
New Strategic Cooperation 0 Yuan Service Upgrade User Experience
Not only the product, this conference's commander air conditioning also brings an upgrade to the service experience. As we all know, Current industry The standard of 0 yuan installation includes only external machine brackets, copper extensions, air switches, overhead operations fees, and drilling fees, removal of security windows, cleaning and maintenance fees, transfer fees, etc., depending on the actual situation to be settled separately. Free installation is the main gimmick of many air-conditioner brands. However, it is really a door-to-door installation process. Users often have to punch holes. , Cleaning, Transfer machine Pay for work orders, which makes a free installation a short cheque.
Based on users Pain points In-depth exploration Commander air conditioning will target HAA, HBA , ECC Main push product , From delivery Onsite, installation and drilling, cleaning and maintenance , Demolition and relocation and other specific aspects , Try to achieve the industry's first real 0Meta-services. Whether it's a long journey, difficult transportation, adding installation parts, or special construction, the links that these industries have failed to achieve will be included in the air-conditioning free service area of the commander. Conditional installation services No additional fees will be added. In addition, the commander air conditioner added One year free replacement machine, 6 years warranty repair, 10 year warranty service, truly let users enjoy worry-free after-sales service.
Shorten the distance between brands and consumers, constantly improve and satisfy consumers for a better life The pursuit of becoming the unanimous pursuit of companies in the Internet era, Commander air conditioning by Constantly Deep into the young community versus User interaction, On the demand side, users are subdivided, user needs are understood through community interactions, and the supply side accelerates reforms through technological innovation to meet the changing personality needs of the younger communities. According to Yikang statistics, commander air conditioning 2017 Achieved a 114% increase in performance, ranking first in the growth rate of the industry. Marshal Air Conditioning officially launched in Suning on March 12, triggering an upsurge of users rushing to buy. One hour before that day, sales exceeded 1,000 sets. The first-class energy efficiency model has been selected by the authoritative media as the industry model TOP10. Up to now, over 2000 users have enjoyed the command of the commander.
industry Insiders believe that the commander versus Suning Tesco's cooperation, Not only strengthen The commander’s brand awareness of air-conditioning , and also by Targeting the consumer's spending habits, gather Young users, Further expanded the young community ecosystem. , In the transformation of the younger strategy, the commander constantly explored various forms of cooperation, strengthened his young and vivid brand image in the home appliance industry, and opened up a new path for the transformation and development of the home appliance industry.