Guanhe
Six months ago, when the full-screen mobile phone was still at the beginning of the concept, Vivo announced at the Juyongguan Great Wall a one-time stocking of 3 million X20 full-screen mobile phones, which completely ignited the entire full-screen market; six months later, Vivo's large-scale production of screen fingerprint mobile phones once again painted a new picture for the entire industry in Wuzhen. Just as Ni Xudong, senior vice president of vivo, said: 'The Great Wall embodies the heritage, Wuzhen represents the creation.' From 'Hi-Fi&Smart' From "Camera&Music" to today's trend leader, Vivo is starting its own second metamorphosis.
After the full screen era
From the fourth quarter of 2017 onwards, with major manufacturers covering high-end, low-end, full-screen mobile phones continuing to distribute goods, the domestic mobile phone market has entered a post-full screen era, and the convergence of products among manufacturers has become increasingly serious.
In 2018, Liu Hai shaped screen became the first outlet of the mobile phone industry. In addition to Samsung, domestic mainstream manufacturers have almost adopted Liu Haiping's design this year. A supply chain source told the author that it is widely believed that domestic Android phones will be made this year. Large-scale on-line special-shaped screens are derived from the follow-up to the iPhone, but this is not the case. The large-scale outbreak of the Liu Hai special-shaped screen in 2018 was mainly due to the overall upgrading of the upstream and downstream industry chains, including the adaptation of various types of APPs. The iPhone just took the lead. The use of bangs shaped screen, follow-up of domestic manufacturers does not follow the trend.
Wang Yanhui, secretary-general of China Mobile, also told the author that in 2018, the large-scale appearance of Liu Hai’s special-shaped screen, in addition to the upstream and downstream industrial chain upgrade factors, was also related to the lack of innovation in the entire mobile phone market. On the one hand, various front-end cameras were subject to various factors. The impact of the device, today's mobile phones can not hide the entire forehead; On the other hand, consumers are full of expectations for a higher overall screen ratio. From the current technical level, Liu Hai shaped screen is undoubtedly the best Solution: For major manufacturers, because it is difficult to make new breakthroughs in design, it is only possible to use Liu Hai's special screen solution to achieve micro innovation on the product.
Obviously, for the domestic mobile phone in the post-full screen era, whoever can take the lead in realizing the difference in product experience, it is possible to stand out from the homogenized market.
On March 19, Vivo released a high-profile X21 screen fingerprint phone in Wuzhen. Compared to the previous X20, X21 brought a disruptive upgrade experience. From the screen with a high screen ratio to the Jovi AI artificial intelligence system, The first large-scale production of fingerprint mobile phone screen, X21 from the outside to the inside reveals what is different from the past.
Vivian has a long-standing commitment to fingerprints under the screen. As early as June 2017, at the Shanghai MWC show, Vivo took the lead to show an under-the-screen fingerprinting program that relied on ultrasound technology; Vivo subsequently produced small-scale production on the X20 phone. The initial screen fingerprint mobile phone; On March 5, Vivo completed the APEX concept mobile phone debut in Hangzhou, the new half-screen fingerprint unlocking technology has become the focus of attention in the industry. In this point of view, the latest release of X21 The mobile phone is already the fourth attempt of vivo's fingerprint technology under the screen. According to the author's understanding, in the new products released by mainstream brands in the first half of 2018, Vivo is the only manufacturer that has released fingerprint technology under the screen, for the increasingly homogeneous domestic market. On the other hand, a unique and differentiated experience will surely make good feedback in the market.
Transformation Technology Control
If we compare 'Hi-Fi&Smart' to 'Camera&Music' as the first transformation of vivo, then vivo is undergoing the second transformation in the past six months; this is different from the celebrity endorsements at the start of the show, different titles in the variety show. Vivo has established itself as a full-scale technology control.
On March 5th, Vivo Hangzhou Institute held its first 'Media Open Day' event. This event not only released its latest image R&D results - Super HDR technology, but also exhibited a full-screen concept mobile phone APEX. APEX There is only a very pure display on the front of the fuselage. There is no opening, and the visual impact of the ultra-high screen ratio after the screen is lit is amazing. The front camera can be raised and lowered, the half-screen fingerprint, and the sensor under the screen. A series of emerging technologies such as full-screen sound generation will also be gradually introduced in the follow-up products. Vivo executive vice president Hu Boshan said that after two years of research and development, Vivo successfully brought the full-screen mobile phone in the imagination to reality.
On the evening of March 19, Vivian's senior vice president Shi Yujian also announced the birth of the new artificial intelligence brand, the Jovi AI Assistant. According to Shi Yujian, Jovi AI Assistant, like the user's friend, will look, listen and think for the user. , To provide users with high-quality solutions; At the same time, it can also be used to analyze the data for scene-based classification, integrate vivo's own and all walks of life's high-quality services, provide appropriate and convenient operations and reminders when users need them. 'The industry has entered the smart phone In the era, Vivo has been committed to creating an extraordinary mobile experience through artificial intelligence technology. Through the combination of fashion and technology, Vivo will bring consumers with temperature technology. 'Shi Yujian said.
In the face of the already saturated domestic mobile phone market, vivo with both fashion and technology bonus will naturally not stop. Counterpoint data show that in 2017, vivo global shipment reached 100 million units, an increase of 36%. The fifth in the world and the third in the country. Vivo also stated to the author that creating a product that the user likes is the goal of vivo. Whether in terms of product or R&D technology, Vivo will fully exert its strength and try to obtain industry-leading advantages from more dimensions. Currently vivo has established R&D centers in six cities in Beijing, Shenzhen, Nanjing, Hangzhou, Dongguan and Santiago to respond to frequent market demands and fierce industry competitions, and to focus on the research and development of 5G terminals and the industrial ecology of 5G systems. Construction, is expected to launch the first 5G mobile phone before the end of 2019, to bring more surprises to users.