Recently, the author saw an article on the Internet summarizing the 'Top Ten Hot Terms of the Food Industry in 2017'. These hot words were voted by netizens in 20 candidate terms, including crisis public relations, flight inspection, and online red. Food, food rumors, anti-counterfeiting disputes, etc. For this reason, the author first starts with the top two hot spots, carries out a simple analysis of crisis public relations and flight inspections, and puts forward corresponding suggestions.
Crisis Public Relations Step by step
In the voting results, crisis public relations ranked first in the proportion of 56.4%. When it comes to crisis public relations, everyone's first reaction may be related to the entertainment industry, but the food industry's crisis management approach is also 'strange style'. Fully '. In terms of the safety issues of seaborne fishing exposed last year, the public relations capability of the crisis can be described as simple, crude, and effective. On the day of the exposure, Haidilao issued an apology letter saying that this is a mistake and I will change attitude. Quickly rectify all the stores. Immediately afterwards, a follow-up report was issued, the related stores were closed and rectified, and in the end, they sincerely acknowledged the mistakes again and assumed responsibility for consumers. It is this series of rapid processing measures. And sincere apology has been recognized by many netizens.
What is the food safety problem of sea-bottom fishing? It is understood that after the unannounced visits by the media to collect information, there was a cleanup of the exposed sea fishing cloth and tableware, the dishwasher was not clean, and the mouse climbed into the cabinet where the food was loaded. On the one hand, the training of employees on food safety awareness is not thorough. On the other hand, the regulatory standards of enterprises are not perfect and strict, so that food safety issues are not effectively guaranteed.
In the face of this incident, food production companies must also learn from their experience. We must accurately control, clean machines, sterilize machines, and test instruments, and other related basic processing equipment for production standards, technical processes, processing equipment, and professionals. Needs to be complete, the production environment and the disinfection and disinfection of employees before entering the workshop are also indispensable, and the food safety is carried out in the end. From this, it can be seen that the production enterprises have to go from the point to the surface and then to the line, step by step. The crisis from sea fishing In public relations processing, we can easily see that 'what we can do to correct our mistakes' is, and that we must change quickly and change sincerely. Both food production companies and equipment manufacturers are worthy of learning from this crisis management approach.
Flight inspection
The netizens' attention to flight inspections is also very high. The proportion of voting accounts for 52.4%. It follows the crisis public relations. The so-called flight inspection is a kind of follow-up inspection. The biggest feature is that the inspection department is not notified to conduct on-site inspections in advance. , Such inspection results are more objective, fair, and credible. The purpose is to understand the actual conditions of these food production, processing, environment and other factors, find problems, point out problems and correct them, so as to effectively promote the healthy and positive development of the industry .
The author entered the flight inspection on the search platform and there appeared a lot of news about the food industry. For example, Dazhou City, Sichuan Province, recently conducted a flight inspection at a slaughterhouse of live pigs to check whether the slaughtering process was standardized and the configuration of facilities and equipment was perfect. Whether the pest treatment is appropriate or not, etc. Among them, the completeness of the slaughtering facilities and equipment is crucial for the slaughtering enterprises. Just like the 'swords and heroes', high-quality products must be matched with advanced high-quality equipment.
Without high-quality equipment support, the products produced do not necessarily achieve high quality. In terms of slaughter, when a production company is equipped with a double-handle interlocking control system and a fully enclosed electric motor-mounted slaughterhouse half-saw, some The company still stays on the old-fashioned processing equipment without upgrading. Therefore, their production efficiency may not be as high as that of enterprises with advanced equipment. It is not only time-consuming but also laborious. In the face of escalating consumption, people’s demands for product quality and safety are increasing. The higher the production companies are, the more they must start from equipment and technology to increase production efficiency, and then use strict production standards to further ensure safety. At the same time, the production companies have higher performance in terms of equipment, functions, and operation methods. This standard tests the manufacturing process and design standards of manufacturing companies. Therefore, both manufacturing and manufacturing companies must maintain an all-embracing spirit and are not afraid of any flight inspections.
The author's summary: Crisis public relations and flight inspections have in common that the industry can develop healthily. Crisis public relations involves the problem of how to do when a company encounters problems. It may be more than the aforementioned food safety issues, but also some propaganda. Exaggeration and other deceptive consumer behaviors require companies to strengthen their awareness of prevention. Even if the probability of occurrence is small, they must be rigorous with the entire production process and be ready for second-hand preparations. If there is a quick, sincere treatment Very necessary.
Faced with flight inspections, the most important thing for both manufacturing and manufacturing companies is to be comprehensive, to be responsible for consumers, to carry out every step of the process according to regulatory standards and regulations, and to face each flight inspection with confidence and to rectify immediately. Related issues, promote industry standardization, standardization development.