On March 21st, the weather in Nanjing returned to the winter again. During the cold wind and rainy weather, Suning's headquarters met with this visit from Linne, a giant that focused on creating warm gas appliances.
On the same day, the two parties held the 2018 strategic cooperation and new product launch conference for water heaters. At the press conference, Suning and Linne promised to establish deeper cooperation in new product launches, product planning in 2018, supply chain upgrade, and integration of various resources. Among them, from 2018 to 2020, all Linnei products will reach sales of RMB 2.5 billion in Suning Channel. Meanwhile, Linnei will also use 3C constant temperature system technology newly developed Yueshang series gas water heaters for the first launch in Suning Channel. With Suning's national sales channels, this product is quickly presented to the general public at the time of the arrival of home improvement in the spring and is expected to bring a new comfortable bathing experience to consumers.
March 21, Linne and Suning held strategic cooperation and water heater new product launch
One side is a gas giant with nearly 100 years of development history, which is known around the world for its product quality and user reputation. On the other hand, it is the flagship of domestic O2O smart retailers, and has a huge online resource and top platform for more than 4,000 offline stores. It should be said that the hands of the two parties can be counted as a match and a strong alliance. However, for Linnei and Suning Tesco, there is still some deeper meaning in this strategic partnership.
Achieved a strategic cooperation of RMB 2.5 billion over three years, and continued to strive for the kitchen and toilet market
In terms of Linne, March 21st coincides with the first anniversary of the official start-up of Linne’s new industrial park in Fengxian Town, Fengxian District, Shanghai. It is understood that the industrial park covers a total area of approximately 213 acres, with a total investment of 1.5 billion yuan. The Group plans to develop a comprehensive industrial park integrating R&D, production, warehousing and sales. The first phase of the project includes six water heater (heating stove) production lines and two stove production lines. The production capacity is doubled compared to the original Pudong factory and can be achieved Annual production capacity of 2 million units of integrated thermal energy equipment.
Lin Ying, Head of Business Department of Shanghai Linne Co., Ltd.
Suning CEO of E-Commerce Group Co., Ltd. Wang Dong
According to Zhong Yikang's statistics, from 2008 to 2017, the compound gas-fired water heater industry's compound growth rate in the recent ten years reached 15.2%, which is in the forefront of the overall home appliance market. Today, benefiting from the general trend of consumption upgrades, the natural gas pipeline network With the acceleration of laying and favorable energy structural reforms, the gas water heater market will maintain a considerable development trend. It is expected that overall sales in 2018 will reach 38.5 billion yuan.
In the past year, Linne made full use of a series of advantages in terms of technology and production capacity of the new industrial park, and completed a total of more than 1 million sets of gas water heaters and gas-fired heating and hot water dual-purpose stoves, especially in the field of gas water heaters. , further consolidated its leading position in the high-end market. Among them, sales in the Suning channel approached 600 million yuan.
After reaching a strategic cooperation with Suning's e-commerce, Linne will rely on the extensive channels of Suning's online and offline channels, and will present the most advanced technology to meet the needs of consumers. The group allows them to enjoy a comfortable, convenient and healthy modern life. In this way, it will not only further release the production capacity of Linnein New Industrial Park, but also help Linne to increase sales and share in the increasingly competitive kitchen and toilet market.
In this conference, Linne launched a new upgraded “Yuexiang” series gas water heater on the Suning eCommerce platform. It is equipped with a 3C constant temperature system technology, which is an accurate temperature control and is suitable for high-end gas for baby's relief and bathing. Water heater.
Linne Yue enjoys series of gas water heaters
According to reports, the water heater's 3C constant temperature system technology mainly performs: 1.Change seamless switching technology, making multiple water use, firepower switching, water temperature is maintained constant, will not cause burns or discomfort; 2.Control micro-flame technology, the smallest The temperature rise can be as low as 3 degrees, solving the industry problem of the hot water temperature in the summer. 3.Constant bypass water-constant temperature technology, turn off the water and no temperature difference, bid farewell to hot and cold.
In addition, Linne’s two other business sections, the heating system and the kitchen appliances, will also continue to develop.
The two parties reached a two-year strategic cooperation of 2.5 billion yuan
According to Jiang Ying, head of the business division of Shanghai Linnei Co., Ltd., Linnei, as a multinational company with nearly 100 years of development history, specializing in R&D, production and sales of gas appliances, has a very strong technical reserve and a good reputation in the world. Since entering China in 1993, it has always maintained a healthy and rapid development and has occupied an important place in the kitchen and toilet market. In the hot-oil market, we have been at the top of the Yikang primary market in Shanghai, Wuhan, etc.; our The heating stove system has nearly one million users of heating stoves in markets such as the North and along the Yangtze River, and has occupied half of the few foreign brands participating in the rural gasification in Beijing, etc.; Linnei kitchen appliances are among the country's largest real estate developers, including Evergrande, Zhonghai, and Xinghewan have been widely used in the collection and decoration projects. Therefore, we are very confident and Suning together to complete the 3-year strategic goal of 2.5 billion yuan.
Strong alliances to promote the deepening of the market for gas appliances
As Suning said, the strategic cooperation with Linne was the first conference of the first new product launch held by the kitchen and bathroom home improvement company in 2018. This year is the first year of Suning's development strategy. The company will focus on building a one-stop shopping experience that will help the brand to upgrade and improve the offline experience store. It will gradually change from a traditional single product to an experiential shopping experience.
The deep strategic cooperation with Linnei is focused on Linne's professional focus, continuously providing products that lead the needs of consumers, and creating a healthier lifestyle. This development theme is exactly the same as that of Suning Tesco. As the only product, the user experience is regarded as the sole criterion for inspection services. It is exactly the same. In this regard, Wang Dong, president of Suning's Yip Group kitchen and home improvement company, stated that Suning will jointly deepen products through cooperation with Linnei. Structure, improvement of offline terminals, deep-growing tertiary market, driving the development of the entire gas appliance market.
