People’s pursuit of clean air and healthy drinking water has become increasingly urgent. A data released by Ovid Cloud Network shows that the 2017 “Two Clean” markets (air purifiers, water purifiers) continued to see high sales, especially clean water. Market, achieved a substantial increase of 27.8%, leading the entire home appliance market.
It was noticed that people are concerned about the quality of drinking water. Ozawa Clean Water International Holdings Co., Ltd. (02014.HK) (hereinafter referred to as 'Ozase Clean Water'), which has been focusing on the field of commercial clean water for many years, has entered the domestic water purification market since last year. .
Rent to sell
According to an interview with the reporter, the former Ozner Water Purification Company adopted a leasing model for large commercial customers. The company believes that the leasing model will make users more loyal and more viscous. After the first year of installation, the contract will be renewed the following year. The rate is very high. In the traditional buyout mode, customer resources tend to be concentrated in the hands of dealers. However, the advantage of Ozone Water Purification is that its after-sales service is completely self-operated, so after years of accumulation, it can fully grasp user information, including water use , Equipment usage.
Ozner Water Solutions tried to extend this rental model to the domestic water purification market. 'That is to say, the machine is ours. Consumers only have to pay for the rental, which reduces the user's equipment usage threshold and lower the cost of use. ' The company responsible person told reporters.
This company hopes to promote the rapid development of the company through strategic adjustments, smart hardware deployment and active introduction of high-end talents. It will vigorously develop the domestic water purification market and look for new growth points.
Some industry sources pointed out that the rental-for-sale model of the Ozase Water Purification Project is actually a popular sharing model. Many brands have done so before, but the main reason is to become a mainstream model because of family users and business users. The difference between users is that the former cares more about the public health conditions of such equipment. In most cases, people will choose to buy. In addition, compared with large commercial machines, household products are also cheaper in terms of price.
A “Consumer Survey Report” from Ovid Cloud Network shows that most consumers are more concerned with the quality of products, such as whether the water purifier has a large amount of water, noise from the machine, and purification. No effect and filter life, filter replacement complexity and so on.
Big brands dominate
It should be pointed out that although the sales volume of the water purifier market has increased the most, it is not easy to obtain dividends for market expansion. For the time being, the brand concentration of the water purification equipment market is very high. A few head brands occupy the majority Market share. According to the retail survey conducted by China Yikang, the top four brands in the market accounted for nearly 80% of the total market, which is a very high-occupancy market.
Many international home appliance brands such as Bosch and Honeywell have also entered the industry.
Ding Shaojiang, the founder of Observatory, believes that with the expansion of the market and the improvement of standards, the advantages of the head brand products, technology and services will become more obvious, and the market pattern of the oligopolistic market will be difficult to break down in the short term.
Uozawa water purification tried to attract consumers through the diversification of its products. The company found that in addition to the purification needs of drinking water, the purification needs of today's living users began to emerge. So the company developed a water purifier, smart water probe, wash Dishwashers, smart cups, water replenishers, etc., cover all aspects of domestic water use.
As for the effect, the above-mentioned person in charge of the company stated that at present, the main business is still in the commercial field, and it is necessary to explore for the first time before entering home.
