From March 22nd to 26th, the 2018 Gree China Cup International Football Championship was held in Nanning. As the only FIFA A-class named after the 'China Cup', the 2018 Gree China Cup International Football Championship was held in China. One of the highest levels of competition for men's football.
On March 25th, the Beverly Wuxi Marathon opened the running curtain. It is reported that the Wuxi Marathon officially joined the 'Running China' Marathon Series in 2018, and the CCTV5 Sports Channel (CCTV5) was broadcast live.
On the same day, the beautiful air-conditioner of the 2018 Chongqing International Marathon, which is a strategic partner, will successfully create more surprises and comfort experiences for participants and followers in the 2017 Guangzhou Marathon, and spread brand culture, product features, etc. Produce direct interaction and association. Previously, Midea Air Conditioning held a mobile game king tournament in offline stores, and decided to win the final championship in cooperation with the live broadcast platform.
In June, during the highly anticipated FIFA World Cup in Russia, Hisense, as an official sponsor, was naturally one of the focuses. Hisense had extensive experience in cooperation in European Cups, the Australian Open, etc., as early as March 8 in Shanghai, AWE. Take full advantage of the elements of football and set off a wave of climax: Released to the world the 2018 FIFA World Cup official designated new television series - U7 series of television; South Africa World Cup Golden Globe winner, the world famous star Diego Franz personally visit Hisense booth; Gold cups in the history of the World Cup - Remyter Cup and Hercules Cup, as well as 8 national jerseys that won the World Cup championships and the official use of the Russian World Cup, a total of 11 rare collections focused on the Hisense booth.
At the same time, Changhong announced in March that it signed a contract with the European Red Devils Belgian national football team to become the official sponsors of the latter. The two sides will carry out in-depth cooperation in product design, brand marketing and other aspects, and jointly open the World Cup annual sports marketing. The Belgian national team integrated 4. The strength ranks in the forefront of the world, with Adachi, Compagni, Vermaelen and other strong players.
The kitchen brand Vantage has signed with the French national football team and is also an official sponsor. The two companies work closely together on multiple levels of products and brands. The French team is the favourite to win this year's World Cup. The style of the team is delicate, offensive and defensive. Synonymous with fashion, star player Grizman, Bogba and others are trendsetters, consistent with Vantage's passionate, smart, stylish brand image.
2018 is the sports year, the Winter Olympics, the Asian Games, the World Cup, and so on. There are plenty of traffic, consumption, attention, topics, etc. behind the various sports events. The younger, healthier, more dynamic home appliance brands will certainly not be absent. Regardless of whether it is running or ball games, the active participation and layout of home appliance brands is clearly related to the rejuvenation of target consumer groups and the diversification of consumer demand.
Although e-sports, mobile games, and the second element are also areas that are keen on after 90's and 00's, the long-established sporting events have the characteristics of statelessness, no age, no gender restrictions, appeal, appeal, and strong cohesion. , to enable participants or viewers to relentlessly struggle, change their destiny, unite and cooperate with positive mental stimulation, fit the spirit of many brands, and comply with the national policy of national fitness. More importantly, sports events can be obtained. CCTV and even international media, since the media, and social networking sites have concentrated on high-frequency reports, and built a light-speed channel for Chinese home appliance brands to vigorously explore the international market and increase brand awareness.
In the dissemination platform, sharing platform, and social networking sites developed in 2018, any small event or small event may lead to viral spread, participation by the whole people, occupying the highest point of the topic, and the form of communication has long been separated from the single text, pictures, videos, and combinations. The spread becomes more and more mature. Even if the game can continue to be one of the hot spots after the end of the game, its effect and the driving force for the brand is self-evident.
What makes users happy is that Chinese home appliance brands are participating in more and more international events, and the level of cooperation and sponsorship have also been greatly improved, effectively bringing together global users. In short, sports sponsorship is the use of sports attention economy to promote the brand. The best way to quickly start brand awareness in a short period of time.
