As an emerging and emerging branch of the kitchen and electric appliance industry, the integrated stoves have developed rapidly in recent years and the market scale has continued to expand. According to the statistics of the Aiken Power Grid, the total production of the integrated cooker industry was nearly 1 million units in 2017, a 42% increase compared to 2016. The sales scale exceeded 4 billion yuan, a year-on-year increase of 33%. Such rapid development has attracted more and more companies, even like the United States, Haier such home appliance giants have also entered the integrated cooker industry.

With the participation of more and more brands, the competition in the integrated cooker industry has become increasingly fierce. And fierce market competition can always make some powerful companies stand out. Mars One is rapidly developing in such fierce market competition. An integrated cooker company. It is understood that Mars One, established in 2014, currently has nearly 400 specialty stores. As a newcomer to the integrated cooker industry, it can reach this scale in such a short time and its strength is not to be underestimated. watch for.

Do not fear industry competition and do a good job of self-precipitation

'More and more companies have entered the integrated cooker industry to fully demonstrate the attractiveness of the product. 'Qing Hongwei, deputy general manager of Mars One's integrated stove, said in an interview with Aiken's home network that 'the integrated cooker industry was called in the past' Chaoyang industry ', and now has become a rigid demand for consumers, because the high smoke range of integrated stoves really solved the problem of kitchen fumes.

Mars One Integrated Executive Deputy General Manager Qin Hongwei

In Qin Hongwei's view, the fierce market competition is a good thing, which helps to increase the degree of attention and market recognition of integrated stoves and promote the development of the industry. 'There is competition in benign competition. Everyone is huddled together to warm up the cake market together. Da Qin’s Qin Hongwei continued: “After the industry becomes bigger and stronger, we look at who has a solid foundation to see who can grab the hearts of consumers in the course of operations. Whoever occupies the hearts of consumers and who will Will go a little further. '

In fact, to lay a solid foundation and practice internal strength is exactly what Mars One has been doing in the past few years. It is understood that Mars One has already completed trademark registration as early as 10 years, but it officially entered the market 14 years ago. In recent years, Mars 1 has done a lot of preparation work, including market research, product development and testing, and team building, etc.. 'People in the industry say that we are a 'dark horse'. In fact, everyone did not see it. The hard work behind us. When we showed it to everyone, many preparations were done well in advance.'

Mars integrated stove stand

At the same time as it precipitated itself, Mars One is also actively exploring how to seize the hearts of consumers. According to Qin Hongwei, if we want to occupy the hearts of consumers, we must learn to empathize, that is, from the perspective of consumers. Think of what they think. 'For example, consumers like smart products, then we will carry out the research and development of smart integrated ovens; consumers are worried about after-sales service issues, we propose 20 sets of spare parts for free replacement for life; consumers worry about materials and accessories issues We use the best in the industry. As long as the consumer needs or fears, we will make every effort to meet and resolve. ' Qin Hongwei emphasized that 'This is the quality that companies want to become bigger and stronger. '

Meet market demand, carry out product upgrades and optimization

Since the first integrated stove was born in 2003, the integrated cooker industry has gone through 15 years. After more than 10 years of development, the integrated stove products have become more and more mature, and the competitive strength is getting stronger. Every demand point of consumers All of them are rapidly changing to the competition point of the product. At present, more and more companies add steamer, oven and dishwasher functions to the integrated stove to meet the current consumer diversification and individualized consumer demand. Among them, the integrated stove with steamer and oven functions became the market explosion in 2017.

Mars One Integrated Kitchen Product Display

For this reason, Mars One is constantly upgrading and optimizing its products. 'In order to cater to the needs of the market and consumers, we spent three months removing the sterilizer, changing it into a steamer, and at the same time introducing a wash. The integrated sink of the bowl machine. ' Qin Hongwei introduced, 'We just want to put the kitchen appliances involved in daily life into the integrated stove to make the integrated stove more convenient for our lives.'

Mars One inlays a tablet on an integrated cooker

In addition to the extension and expansion of functions, intelligence is another trend in the development of integrated cookers in recent years. According to Qin Hongwei, Mars One has been dedicated to the research, development and innovation of intelligent integrated stoves since its establishment. In 2015, it participated in Guangzhou for the first time. At the time of the exhibition, Mars One has launched the all-intelligent product V08. After two years of continuous optimization and improvement, an upgraded version of V08 is now available. 'Unlike other types of smart integrated kitchens on the market, we A tablet computer is embedded on the integrated cooker, and the computer has a backstage. The entire product can be controlled by the tablet, and it also has entertainment functions. In the future, we will continue to explore in the direction of intelligence to make the product more simple and convenient to operate. , For example, increase the voice dialogue, truly free hands, let more young consumers who do not cook like to go to the kitchen.

'Consolidate the foundation, can we build up'

The integrated cooker industry is currently in a period of rapid development. Many brands have accelerated their expansion in the past two years, such as the construction of smart factories, capacity expansion, and crazy investment in “staking their own land”. In this regard, Qin Hongwei stated that the pursuit of Mars One has always been one step at a time, a steady development of one step at a time, and therefore it will not be expanded blindly. 'Brands must be able to withstand the temptation, endure loneliness, not Tempted by the interests of the moment. '

"Everyone says that 'the market will be the world', but if the preparatory work for the early stage is not done well, where does the market come from?" According to Qin Hongwei, the Mars One is still in its infancy, and only the first product is ready. To do a good job in corporate culture and management, and to lay a solid foundation, we can force the market, occupy the hearts of consumers little by little, and make sure to accumulate and build.