At the CCBN2018 thematic report held on March 21st, Academician Ding Wenhua of the Chinese Academy of Engineering stated that in 2017 China’s 4K TV production was 33 million units, accounting for 42% of the world’s total 4K TVs. It is estimated that by 2020, 4K will enter the world. The number will exceed 330 million, and China will become the world's largest 4K TV consumer market.
According to Yang Qingxiang, assistant professor of research at WisView, a state-level consultancy, 21st Century Business Herald analysts pointed out that with the expansion of TV size in recent years, the battlefield occupancy rate of 4K TVs has been growing year by year. The market penetration of 4K TVs in the seven years from 2012 to 2018 The rate has risen rapidly to more than 40%, and the penetration rate of large-size 4K TVs with 55-inch or more is as high as 90%. 4K has become the mainstream resolution of large-size TVs. However, TV-size enlargement has the limitation of indoor space, small size TV consumers think more about cost than picture quality, which predicts that the growth rate of 4K TVs will begin to decline year by year. In the short term, 4K TVs will still maintain a 40-50% market share in the basic market. It depends on the popularity of the next generation of 8K TVs.
Lack of content
4K is a standard for the size of video resolution. For reasons of communication and understanding, the industry usually uses pixel values in the horizontal direction of the image to represent the picture size. In order to simplify the communication process, pixel values are generally described by 'K', where 1K is equivalent to 1024 pixels. Several K means that the pixel value of each line in the horizontal direction of the image reaches or approaches several times 1024.
In general, the screen resolution of television broadcasts reaches 3840×2160, which is 3,840 horizontal pixels, and 2160 pixels in the vertical direction is 4K. The resolution of Full HD 1080P video often spoken in life is 1920×1080, which is only 4K. A quarter of the ultra-clear. It can be said that 4K represents a video with better clarity and richer details.
In general, to measure the maturity of the video industry ecosystem, three criteria cannot be separated: terminal, content, and network. Any link becomes a short board, which will greatly affect the improvement of the ecological chain.
At present, the development of 4K does not have much problem on the terminal and on the Internet. However, the lack of content has always been considered as an obstacle to the development of the industry. Taking the domestic color TV market as an example, 4K products already occupy half of the country. However, from the content point of view, The real 4K content is even less than a Chengdu.
However, Yang Qingxiang also pointed out that although the 4K source is still very scarce, it still has no hindrance to the rapid growth of sales of 4K TVs, indicating that the use of hardware upgrades to drive demand has a certain effect. He analyzed that 4K sources involve recording equipment. Replacement, the previous wave of equipment has been upgraded to HD resolution, the content provider's equipment will have to be upgraded from HD to 4K in the short term, involving the return on investment of content providers. It is still difficult to popularize in the short term.
In fact, the contents of the short board is gradually being added. On December 23, 2017, Guangdong Radio and Television Station 4K Ultra High Definition Television started trials and broadcast, becoming China’s first 4K ultra high definition television channel. Guangdong Province is also promoting the 4K industry. A number of favorable policies were introduced.
The 4K TV set-top boxes earlier than TV stations also had better content reserves and mass bases. Among the three major operators, China Mobile has released 4K services in many provinces. China Unicom also uses 4K as an important means of differentiation, putting 4K High-definition video is the explosive business of the early stage of the development of the “Wisdom Wojia”. China Telecom proposes that it will promote 4K HD in 2017 and achieve full HD in 2018. As far as Internet companies are concerned, in September 2017, Apple began to 4K HDR movie launched in iTunes store.
8K press
'In the past, display technology from analog signal to standard signal, and then to high-definition signal, is gradually progressing at a stage, but the current situation has changed with the era before high-definition, 4K TV has not yet matured, 8K TV has already Developed. ' Senior analyst Liu Buying pointed out that the current development of 4K TV is also facing new technology mature.
Currently, video technology has evolved from high definition to ultra high definition (4K, 8K). At this year's CES and AWS, mainstream TV companies have basically launched 8K TVs.
Terminals first, have almost become the law of development of the TV industry. The development of hardware will also promote upstream and downstream upgrading of chips, display panels, video production, storage, network transmission, standards development and other aspects of the information technology industry chain.
In the future, as the resolution of video content increases, the viewing demand will stimulate 8K to release more market space. Therefore, industry insiders believe that the maturity of the 4K industry may be shelved because of the arrival of 8K. In fact, as early as 1995 , Japan NHK conducted 8K technology research. 8K radio and television imaging technology has also been in the Aichi Expo in 2005, the 2012 London Olympic Games, the 2016 Brazil Olympic Games has been experimentally applied, 2020 Tokyo Olympics will achieve 8K live broadcast .
In Liu Buchen's opinion, even if 8K is coming, the industry chain and technology will still focus on 4K within 3 to 5 years. '8K TV's real development and popularity will also be hit by the industrial chain, and 8K will not be widely available in the short term. Such as content, transmission equipment, bandwidth. '
Of course, the home appliance market is still optimistic about 4K TV. The industry believes that the demand for 4K TV panels will remain strong in 2018, not only in oversized and even 50-inch TVs, but also 60 inches or more. The size of the TV market, the proportion of ultra-high definition TV sales is expected to reach 99% for the first time this year.