On March 21st, Linne and Suning's 2018 strategic cooperation and water heater new product launch conference was held in Suning headquarters in Nanjing. Both parties announced at the conference that they will carry out deeper product planning, terminal upgrades and resource integration in 2018. The cooperation will work together to make the Chinese kitchen and toilet market bigger and stronger, and set a strategic target of 2.5 billion yuan in sales of all products within the forest from 2018 to 2020. At the same time, Linne will also adopt the latest 3C constant temperature system technology. Yuesheng series of gas water heaters developed for the first time in the Suning channel.
Lin Suning joined hands for 2.5 billion years
In recent years, gas water heaters have become one of the fastest growing categories in the household appliance industry in China. According to data from Yikang, a market research organization, from 2008 to 2017, the compound gas-fired water heater industry in China has achieved a compound growth rate of 15.2%. Gas water heaters are expected to be available in 2018. Market sales will reach 38.5 billion yuan.
On March 21, 2017, Linnein's new industrial park in Fengxian, Shanghai officially opened. The new industrial park put into production has significantly increased the production capacity in the forest, and Linnei has the capital and confidence to continue to expand. At the time of the first anniversary of the opening ceremony of the industrial park , Linne and Suning Tesco announced a strategic cooperation, the goal behind it is self-evident.
Lin Ying, Head of Business Department of Shanghai Linne Co., Ltd.
'Linnei, a multinational company focused on creating a healthier lifestyle, has been focusing on the research, development, production and sales of gas appliances since its founding 98 years ago. It has earned a reputation for its excellent quality and service, gas water heaters, gas heating and hot water heating furnaces. The three major systems and kitchens in the United States, Australia, Japan, South Korea, Indonesia, Brazil and other countries have long been the market leader in market share. In China's thermal market, we have been in Shanghai, Wuhan, etc. Yikang level The market is at the top of the list; our heating stove system has nearly a million users of heating stoves in markets such as the North and along the Yangtze River; it occupies half of the foreign brands that engage in rural gasification in Beijing and other places; Linne kitchen appliances are The large-scale real estate developers across the country, including Evergrande, China Shipping, and Xinghewan, have been widely used in the collection and decoration projects. 'Jiang Lin, the head of the business division of Shanghai Linne Co., Ltd., said that Linne’s purchases with Suning Strategic cooperation, the two parties share the network resources of the channels, promote resources, increase the store coverage of product samples, and jointly expand China High-end kitchen market in order to double sales growth.
Suning's CEO Wang Dong
Wang Dong, president of Suning's Yip Kitchen & Kitchen Home Improvement Co., Ltd., stated that the cooperation between Suning and Linne has a long history. Linnei is a powerful group company in the world of gas-fired appliance manufacturers. It has been focusing on research and development of gas appliances and continuously creating consumer demand. The product's reputation for pursuing the ultimate user experience is consistent with Suning's view that service is the only product and that user experience is the sole criterion for inspection services.
At the press conference, both executives also disclosed more details on past cooperation. Jiang Ying revealed that in 2017 Rinn achieved sales of 600 million yuan in the Suning channel, which laid a solid foundation for achieving 2.5 billion in the next three years. Dong said that in 2017, through the promotion of the high-end 'Sanxiang' and 'Yitian' series in Linnein, the sales of high-end products in Lining channel exceeded 28%, and the sales growth of wall-hung boilers exceeded 100%, far higher than the average growth rate of the market. .
'In the next three years, Suning and Linne will promote high-end gas water heaters, promote heating systems, and introduce products to the stoves to achieve deeper cooperation, and will continue to advance the three-year sales target of 2.5 billion yuan,' Wang Dong said. Jiang Ying then called for both Lin and Suning's 'All-in' together for a common goal.
Linne 'Yuexiang' series of gas water heater Suning starting
In addition to Suning’s sales target of RMB 2.5 billion for three years, Linne also launched its new series of gas water heaters equipped with 3C constant temperature system technology in the Suning channel.
The 3C constant temperature system technology used in this water heater includes Change seamless switching technology, Control micro-flame technology, Constant bypass mixed water thermostat technology, which can solve the user's frequent use of water in many places, summer water and short turn off and then turn on hot water The water temperature is hot, the water temperature is hot and cold and other user pain points.
Linne 'Yue enjoy' series gas water heater
Gao Min, senior research manager of Zhong Yikang said that the development of water heater products will continue to deepen in improving the user experience. The cooperation of Linne and Suning will also provide guidance for the industry to enhance the water heater user experience.
Jiang Ying said that Linne had previously held the largest share in the primary market, which meant that consumers in Tier 1 and Tier 2 cities could easily purchase products within the forest. Linne’s cooperation with Suning’s e-commerce platform and other channel platforms was extensive. Consumers in the third and fourth-tier cities and towns can choose the latest gas appliance new products and high-quality services in Linyi simultaneously with the consumers in the first-tier cities.
'This time we put the strategic launch of the 'Yuexiang' new model of the strategic model at the headquarters of Suning's Tesco headquarters, highlighting our confidence and determination in cooperating with Suning's Tesco Group. ' Jiang Ying said.
Wang Dong believes that in 2018, the year of quality consumption continued to escalate. With the upgrading of consumption, the consumer groups of sanitary appliances have also changed quietly. After 80, 90, or even 00, the pursuit of comfortable experience and high quality has become the main force of consumption. He expressed with full confidence that the release of this new product will certainly sweep the wind of change for the entire gas water heater market, and it will be loved and sought after by consumers.