At present, listed companies are gradually entering the time window for disclosure of annual reports. Under the current logic of Baima, which emphasizes performance, performance and sustainability have become the focus of market attention.
There is also a monthly report issued by the nine Yang (002242.SZ), recently launched a no-break soybean milk machine K1, cast iron kettle rice cookers, dual-frequency mute broken wall machine, a new generation of cooking robots, water purifiers, 'implicit ' Smoke machine and other six flagship new products, further adjust the product structure.
The growth rate of the soybean milk machine market has slowed down in the past two years. As the leading brand of the industry, we also have the responsibility. In the past, we focused on breaking food machines, the development of rice cookers and other products, and the launch of soybean milk machines. Relatively few. 'A senior manager of the Jiuyang Group told the Economic Observer that its current performance is within expectations but the company is confident that it will pull it back. 'Like this year's situation, I believe it will be able to pull back soon. '
Analysts of Minsheng Securities believe that in the medium term, the company's focus is still on the stability of the channel and product-side expansion.
Another person of Jiuyang Group stated that at present, the channel adjustment of Jiuyang dealership has been completed. In the past two years, Jiuyang has made major adjustments to the original channels. As for the terminal network, Jiuyang is upgrading in the third and fourth-tier cities. Older stores, expanding Shopping Mall channels in first- and second-tier cities.
At the Shopping Mall, during a visit to the Jiuyang specialty store in the Coco City complex in Longhua District, Shenzhen, the reporter learned that the store’s monthly sales amounted to 10 million yuan, assuming that the rent was 40,000 yuan and the rent was about 20,000 yuan. The human cost, can achieve a good profit.
The above-mentioned sources stated that it is still a matter of time before dealers' adjustments are reflected in the company's performance. Overlapping product upgrades are expected to have better stable growth this year.
It is reported that there are two large-scale new product launch events each year in Nine Yang, and in the view of Nine Yang, the products of the conference, such as soya-bean milk makers, are still bright in comparison with the products of previous years. The unbreakable soybean milk machine K1, for example, can be cleaned automatically after the soya-bean milk machine pulp is finished, and the thermal efficiency is increased by 30%. The clinker pulping provided by Jiuyang can be completed in 5 minutes. It is understood that the soya-bean milk machine Priced at RMB 1999/Taiwan. The above-mentioned company executives told the Economic Observer Online that K1 is currently located in the living room. It should be seen that the company has gradually extended its product line from the kitchen appliances to the living room. This is in line with companies such as Supor and Midea. Living room small appliances pace is quite consistent.
In this conference, Jiuyang also displayed nine product lines, including water purifiers, range hoods, and gas stoves, which also include kitchen appliances. According to AVC offline monitoring data From January to November in 2017, the cumulative retail sales of high-end premium soymilk at over RMB 800 accounted for 27.6% of the total; although the rice cooker market will enter a period of sluggish growth, the penetration rate of IH rice cookers on the online and offline markets has gradually increased. The total retail sales of online IH rice cookers accounted for 20.2%; in addition, the high-end market retail sales of water purifiers and electric appliances accounted for 5% and 6%, respectively.
In terms of channel construction, according to the above executives, Jiuyang plans to open 300-500 brand stores across the country in the next three years and strive to open 1,500 within five years. Among them, first-tier cities are positioned as high-end experience stores, focusing on ingredients and activities. Experience; second, third, and fourth-tier cities are positioned as brand stores.