What industry will be the enthusiasm of future asset speculators? Yes, it is healthy.
Paul Pierce, former US president’s economic adviser, wrote in the “Fifth Wave of the Fifth Wave” that in the 21st century, the health industry will become the fifth wave of wealth after the automobile, real estate, IT and internet industries. The world creates inestimable wealth and opportunities.
Regarding human health, it is not just about eating a few boxes of nutrients. It is so simple to go to several gyms. In addition to being physically, more importantly, it is spiritual and spiritual health. These need to be created by nearby appendages. A long-term preservation refrigerator, an effective decontamination washing machine, etc. The emergence of healthy appliances can not only prevent the invasion of germs, but also bring a different and healthy lifestyle for the user from the spiritual enjoyment. A futuristic 'health home' is coming to us.
Industry: Ice Washer Takes Health Express
Looking back at last year, the refrigerator washing machine industry did not see high growth in multiple complex environments. Can ice washing industry be a strong reversal this year? AVC data predicts that sales volume in the washing machine market will reach 37.30 million units in 2018, an increase of 1.1% year-on-year. %; Refrigerator market is expected to retail at 33.96 million units, an increase of 0.6% year-on-year. Obviously, the increase in the ice-washing market in 2018 is still not obvious. This is mainly due to the persistence of high cost costs.
In 2017, the prices of ice-washed bulk materials have increased significantly. Taking refrigerator blacks as an example, the impact of black materials on the cost of refrigerators last year was as high as 20%, far exceeding the industry's conventional digestion space. Although the cost price has picked up this year, But still at a high level, it still threatens the market operation of ice-washing companies. Therefore, ice-washing companies must find a breakthrough for sustainable development as soon as possible. According to the layout of manufacturers, health has become a hot topic.
In addition, as the number of middle-class people continues to rise, the purchasing power of consumers continues to increase, the demand for health products and health services increases dramatically, and the focus has shifted from being limited to physical health to quality of life, with emphasis on physical, physiological and behavioral aspects. In addition to health, more people pay more attention to mentality, mental health and many other aspects. The healthy appliance industry has ushered in an unprecedented golden opportunity. With the stimulation of consumption upgrade, it is expected that by 2025, the scale of China's health industry is expected to exceed 10 trillion.
At the same time, the current national health lifestyle action has been promoted to the national strategy. After the “Healthy China 2030 Plan Outline” was released in 2016, health has become a vane for ice-washing development and a new engine for China’s home appliance economic growth. And this Since then, the concept of 'Healthy China' has begun to spread, and a series of policies to support the development of the health industry have been closely introduced. Under the warm brewing and guidance of the national policy, the health outlet is an excellent opportunity for the rapid development of various industries nowadays and in the future.
Enterprise: Focus on Healthy Vents
In advance of insights into industry trends, large investments are accelerating into the health appliance industry. Many companies are actively focusing on healthy outlets and trying to gain a commanding height through preemptive occupation. With regard to refrigerators and washing machines, many manufacturers have closely followed in the past two years. The theme of 'Healthy Life', with innovative technologies and products, to increase user's attention to health topics and healthy consumption growth.
At this year's AWE, healthy home appliances have become a trend. The Japanese brand Panasonic has brought a variety of healthy refrigerators, with nanoeX nano-water ion technology and PrimeFresh-3 °C micro-frozen technology, so that the freshness of food ingredients and nutrient protection have been fully improved; Bosch The Net-Efficient Bacteriostatic 8 Series Washing Machine has the Oxygen Decontamination function, eliminating the need for a degerming solution and effectively removing bacteria from the clothes. In addition, Bosch's four innovations in VITA's fresh power multi-door refrigerators, VITA Pro-Protective Technology, China Consumers bring a brand new health preservation experience; TCL, the leading brand of Chinese home appliances, has released the latest touch-free contaminated drum washing machine and one-piece frequency conversion crystal cross four-door air-cooled refrigerator, continuation of the health experience storm...
In addition to the strong influx of home appliance companies, Suning Jingdong and other e-commerce platforms are also actively seizing the health outlet. For consumers to buy the frequency conversion of green refrigerator washing machine needs, Suning Tesco launched 'to enjoy fresh, endlessly' ice washing promotion Activities; JD Hewlett-Packard released the 'Frozen Age' series of refrigerators to interpret the new connotations of preservation. Moreover, Sun Zhitao, general manager of Jingdong Home Appliances Ice-washing Division, also emphasized that Jingdong, as the e-commerce platform industry leader, has the obligation and responsibility to lead the industry. Healthy development, promote consumption upgrades in the home appliance industry, and satisfy the masses of consumers for high-end quality, healthy and intelligent consumption upgrades.
Many parties have focused on the healthy home appliances section. They are attracting consumers' attention through innovative technologies, products and marketing activities. Whoever can preempt the first place in the health brand of consumers will win more in the outbreak of the health industry. Multi-market bonus. Without doubt, the rapidly growing ice-washing brand TCL, in line with pragmatic and innovative ideas, continues to overwhelm the healthy ice-washing field, and scored a higher market brand positioning point ahead of time when the healthy appliance outlets broke out.
TCL: Creating a 'Healthy Home' Excellent Model
As we all know, TCL ice washing has been deeply plowed in the health field for many years, and according to the different stages of the user's health pain points to recommend different product solutions. In order to avoid pollution-type washing machines, for example, before the household laundry secondary pollution, cross-contamination problems have always existed, difficult to pass The effective way was solved. TCL insight into this health pain point, deep research for many years, overcome numerous technical barriers, developed and launched a contaminated washing machine product in 16 years, change the internal structure of the traditional washing machine, fundamentally solve the problem, Put an end to sewage laundry.
In terms of specific innovative design solutions, TCL Washing Machine pioneered the full barrel decontamination structure to completely isolate fouling bacteria between the inner and outer barrels; the drum washing machine uses a water-seal module to eliminate dirt, isolates the washing machine's inner cylinder dirt, germs and heavy metals. Pollution, so as to realize the pulsator, drum washing machine free pollution solution, allowing users to bid farewell to the secondary pollution problem of laundry. Then, TCL washing machine also grasped the cross-contamination problem between the user's clothing and clothing, launched in 2017, the pollution-free In the barrel-type washing machine, the TCL washing machine has completely solved the cross-contamination and secondary pollution of the laundry industry, providing the possibility of home health laundry.
Not only that, in 2018, TCL refrigerator washing machine has also undergone a major upgrade in health, taking the user's healthy life as the core, the first to announce washing machine's 'free from pollution +' and smart refrigerator health 'air cooling +' product brand strategy upgrade. Specific development, TCL washing machine pollution + strategy in four steps: 2018 line to achieve free pollution product line layout; 2018 to promote pollution-free shared washing machine stationed in the campus; stop non-pollutant product R & D investment in 2018; 2020 Stop production of non-fouling washing machines.
TCL Refrigerator's brand strategy for smart and healthy 'air-cooled +' products is mainly in 2018. TCL Refrigerator's exclusive AAT Smart sterilizing system will be fully popularized in 250L or more new products, from foodstuffs to freshness, nutrition and health , 100% of all new products are equipped with antibacterial door seals and antibacterial handles; by 2020, TCL refrigerators will strive to achieve healthy refrigerator sales accounted for 70%.
TCL Icewash's strategic upgrade with the 'Double+' product brand has thoroughly demonstrated its determination and confidence in healthy ice-washing. At the same time, it has also created a 'healthy home' with excellent models, through the free pollution of washing machines and air-cooled refrigerators. Popularization across the board will help Chinese families achieve a healthy vision of a 'healthy home'.
In addition, this year's TCL ice wash is still based on the elimination of pollution and air cooling. Based on the current needs of users, a series of technical product upgrades have been carried out. Taking the new washing machine appearance on the AWE2018 as an example, it achieved a 40-minute speed washing and drying. 50 ° low-temperature drying care, 12KG large capacity washing space, 45 decibels washing mute, and 1 + N exclusive laundry space and other innovative technologies to create the ultimate comfortable laundry experience.
Obviously, TCL Icewash is a well-deserved brand of 'Healthy Home' pilot brand. In the current market competition with health as the breakthrough, TCL has taken the initiative to take the initiative. From the data released by Ali Health, the healthy consumption in 2017 The growth rate was 54%, which was higher than the beauty consumption and clothing consumption. Therefore, with the advent of the middle-class consumer era, the scale of new healthy consumer bodies will increase, and healthy household appliances will usher in a wave of sales in 2018, with TCL as the representative of the health mainstream. The brand will expand its leading position again this year, and the new brand pattern is expected to be remodeled.