In the next three years, we will become the first O2O community store operator in China, and let the original community store get its wings on the Internet. 'On March 21st, Suning held a conference on the layout of Dachao’s strategy in Chengdu. When referring to the Suning shop, the position of Sun Nong, vice president of Suning Retail Group, caused intense concern in the industry.
In the past 2017, Alibaba harvested under the accelerated line, Tencent participated in the Yonghui new species, Suning lined the layout of Su Sansheng boutique supermarket, Suning shop, and the unmanned shelf and other offline retail industries were so lively, precisely because they were Fancy the offline retail market, a trillion-dollar market.
The tenant farmers said: 'In the wave of smart retail, China's fast-moving consumer industry will usher in the era of the greatest transformation and pattern reshaping, a revolution of 'wisdom and quick elimination' is coming.'
Layout 'wisdom fast elimination'
As everyone knows well, Suning's starting line transitioned from offline to online, and why did Suning turn back to offline?
According to industry data, the domestic FMCG retail market has reached a scale of RMB 10 trillion. However, most of the market share is scattered among SMEs. The top 100 sales of FMCG products account for less than 10% of the overall sales. The degree is not high. In today's ever-changing retail environment, in China's FMCG industry, both physical retailers and traditional e-commerce companies need to be transformed. Both require online and offline integration.
In order to seize this opportunity brought by the development trend of the fast-moving industry, based on the smart retailing of Suning, the tenant has put forward a new concept of “smart and fast elimination”, which will transform and develop more models for the fast-moving industry and help them Faster consumer business development and the realization of user value offers possibilities.
According to Nielsen China's vice president Hong Yu, “According to Nielsen's survey data, more and more middle-to-largest people have already used e-commerce as the main channel for day-to-day purchases. They are not buying large amounts of fast-selling at the E-commerce Festival. Product categories, they will be purchased every day or every two weeks on the e-commerce platform, making e-commerce a daily shopping or a channel for purchasing FMCG.
Although e-commerce spending has now become a major consumer habit, but Hong Hao believes that there is still great potential for offline consumption. 'There is still a lot of potential under the line, although 2015 is a big challenge for the offline, but 2017 The annual sales of hypermarkets or small stores have begun to recover. 'Hongyu said: 'Consumers are willing to choose offline consumption, mainly because offline experience is stronger. In the experience, consumers are most concerned about two points. The first is convenience. Sex. The second is that retailers want to make offline shopping more interesting, which is exactly what consumers are looking for, so consumers are willing to buy.
According to the reporter, we learned from Suning Tesco that early this year, Suning Tesco reorganized the four business group modules, and integrated Su Sang Sang’s boutique supermarkets, Suning Red Kids, and Suning Small Stores, among others, and adopted the “group army” posture to enter the military. Quickly eliminate the market, and the tenant is the commander of this 'group army'.
Based on the judgment of China's FMCG industry trends, Dainon said that in the future, China’s fast-moving consumer sector will emerge today as a BAT giant. China’s economy is still maintaining rapid growth. China’s FMCG market has the largest user base, and a new round of reforms involve cities. Both rural and rural construction will promote smart retailing, and wisdom and fast elimination will become the areas of greatest potential. As a leader in the domestic retail industry, Suning E-Commerce focuses on providing consumers with the simplest and clearest consumption scenarios, and the concept of healthy living. Technology products, smart shopping experience to consumers, create a full scenario, smart delivery of shopping models. Wisdom and fast elimination to achieve a new era of a better life.
Redefine the O2O community store
'In 2018, the Group clarified the Suning store as the last-mile smart retail terminal contact. In 2018, it will become one of O2O's defining industries within three years. 'Bao Junwei, president of Suning Retail Group's Suning store, said: 'We In 2018, there will be a total of 1,500 stores, with 3,000 in 2019 and 5,000 in 2020.
It is understood that the Suning store is Suning's new attempt in the 'community O2O' field. In April 2016, the first Suning store entity store took off in Nanjing. After more than a year of trials in the uninterrupted store in Nanjing, the model explored. Suning Store has made clear the reliance on Suning Ecology, user experience-oriented, smart retail model based on the physical flow of stores, online and offline precision operations and intelligent logistics operations.
In the operation mode, Suning Store adopts the online and offline dual-center operating model: Online, Suning Store APP as a sales channel to achieve product sales, booking breakfast, etc.; offline, as the store's Internet tools to achieve store self-raising, scan code shopping .
In terms of business layout, traditional convenience stores mainly focus on fast-moving consumer products with low sales price and high frequency. In addition to linking users with low-quality, high-quality products, the Suning store online, the Suning store app is more convenient. Assist some of the life service products to increase user stickiness, cultivate user habits, such as financial services, credit recharge, hydropower property payment, etc. When the user habits have been established, establish trust and then graft on some high customer price low-frequency goods or services To increase overall sales and profits, including grafting Suning Tesco, opening up Suning Financial's wayward payment and other goods and services, and providing online traffic portals for online Suning Tesco. At the same time, the store also displayed Suning Tesco's line through a virtual shelf. On the promotion, it is convenient for users to buy and pick up the goods online, and to enrich the purchasing needs of users.
'In the next three years, we will build the Suning shop into the largest O2O community store in China.'