After publishing the news that the controlling shareholder planned to transfer shares more than two months later, Hualu Baina finally finalized the pick-up party.
Ningbo Profila Investment Management Co., Ltd. (hereinafter referred to as Profils) controlled by He Fengjian and He Jianfeng’s father He Xiangjian paid a total of 1.8 billion yuan in cash and was transferred to Hualu Baina’s 143 million shares held by Hualu Culture. , Profit Peak Group and the concerted person Prodi together held a 17.55% stake in Hualu Baina. He Jianfeng became the actual controller of Hualu Baina.
Hualu Baina's 2017 annual earnings report shows that the net profit of the company's parent company is expected to decline by 71.35%. Although the performance is not good, now Hualu Baina ushered in the gold owner. Home appliances leading the United States to come to the entertainment industry? To a certain extent Gives the imagination space for the future development of the company...
He Jianfeng set foot in film and television investment five years ago
Hualuo Baina’s controlling shareholder Hualuo Culture selected the Yingfeng Group and Prolifet as the joint transferee of equity transfer. Yingfeng Group is a company controlled by He Jianfeng and transferred 102 million shares, accounting for 12.55 of the company’s total equity. %; Prodi why Jianfeng's father He Xiangjian controls and transfers 40.623 million shares, accounting for 5% of the company's total share capital.
The Yingfeng Group and Profis paid a total of RMB 1.8 billion in the transfer of the underlying shares, and the transfer price per share was RMB 12.6263. According to the closing price of Hualu Baina on March 22, the premium per share was approximately 4.5%. After the transaction was completed, Yingying Fengfeng Group is the controlling shareholder of the company, and the actual controller changes to Jianfeng.
He Xiangjian was the founder of the leading home appliance beauty company. However, his son He Jianfeng did not intervene in the day-to-day management of the US group. Instead, he established the Yingfeng Group. The latter is a diversified industrial investment holding group. Its industries include environmental protection and high-end Equipment, Maternal and Childcare, Big Investment, Investment and Asset Management, Culture and Artwork, and New Technology Materials.
In the field of culture and arts, the Yingfeng Group was involved in auctions of art and cultural objects earlier. The Guangzhou Huayi International Auction Co., Ltd., founded in 1994, was the initiator of Dayibo. Dayi Bo has held six sessions so far. The platform for the artistic creation and artistic exploration of this year's graduates. The Yingfeng Group established Yingfeng Media in 2016, mainly for the creation of internet content for films, programmes and short videos.
However, the reporter of the “Daily Economic News” found that the Yingfeng Group was not involved in the film and television industry since the establishment of Yingfeng Media in 2016. Actually as early as 2012, the Yingfeng Group had close relationship with the Hairun Film and Television controlled by Liu Yanming.
In November 2012, Hairun Film & Television announced a capital increase. Guangdong Yingfeng Investment Partnership (Limited Investment), a subsidiary of the Yingfeng Group, subscribed for 26.667 million yuan of new capital, and held 2.22% of Hairun Film and Television. 2. Yingfeng Investment also invested in Hairun New Media Technology Development Company.
Can Hualu Baina make a comeback?
Hualu Baina, a company with a background of central enterprises, was a TV drama-based company. After acquiring the blue flame of a company with a variety of production skills for 2.5 billion yuan in 2014, its performance has been greatly improved. The Blue Flame not only allowed the company in 2014. Turning losses into profits, also contributed to the company's net profit of up to 85%, 81% in 2015~2016.
However, the loss of competitiveness of the Blue Flame variety show market in 2017 directly contributed to the loss for the first time in the Hualu Baina Arts Department. A clear example of this was the introduction of "Come on, Brother" by Jin Rongxi, an Asian arts accompaniment producer. It is expected to accrue 47.14 million yuan for falling prices.
In the first half of 2017, Hualu Baina’s entertainment section achieved operating income of 96.7733 million yuan, a year-on-year decrease of 76.06%. Gross profit margin was negative by 8.53%, a year-on-year decrease of 24.36%. The company’s 2017 annual results report showed that operating revenue is expected to be 2.264 billion yuan. Compared with the same period of last year, it decreased by 12.09%, and the net profit attributable to shareholders of listed companies was 108 million yuan, which was 71.35% lower than the same period of last year.
The controlling shareholder Hualu Culture later resigned and decided to transfer its controlling interest in January 2018. The final pick-up party was also brightened by the outside world.
The powerful He and his sons wanted to play in the entertainment industry. To a certain extent, the outside world was full of imagination for the follow-up development of Hualu Baina. Hua Jian Baina’s new real controller, He Jianfeng, had long had investment experience in film and other cultural fields. With no shortage of resources, it is very possible that the business division of Hualu Baina has been enriched. The Yingfeng Group also stated that the transfer of Hualu Baina shares will supplement the shortcomings of the group's film and television variety, which is an important factor in deepening the industry and realizing the cultural development strategy. One step. We look forward to working closely with the Hualu Baina team to synthesize all strategic resources, continue to strengthen existing core businesses, and work together to promote the prosperity of the cultural industry.