With the continuous upgrading of consumer structure in China, emerging household appliances such as dishwashers are welcoming strong growth drivers. Dishwasher has become one of the fastest growing categories in China's home appliance industry. But industry insiders say that The development of the dishwasher market still has many problems that cannot be overlooked. The main problem is that the users who have bought the dishwasher are not very efficient in using the dishwasher. This explains the dishwasher products and Chinese consumers. There is a certain gap between the usage habits.
Agency forecasts:
Dishwasher sales are expected to double this year
According to the “White Paper of China's Dishwasher Industry in 2017”, the Chinese dishwasher market has continued to improve in recent years. The retail sales in the market in 2016 reached 1.98 billion yuan, an increase of 104.8% year-on-year; and as of August 2017, the dishwasher market Retail sales amounted to 2.42 billion yuan, exceeding the total retail sales in 2016, an increase of 134.7% year-on-year.
Ovid Cloud Network (AVC) predicts that the retail value of dishwashers in 2018 will reach 9.09 billion yuan, an increase of 107.8% year-on-year, and retail sales will reach 1.994 million, an increase of 108% year-on-year.
The explosive growth of the dishwasher market has made it a new frontier for home appliance companies to compete. China Yikang's retail monitoring data shows that in 2017, the number of brands in the dishwasher market in China reached 59, an increase of 21; product models up to 285 , add 77.
Due to the differences in Chinese and Western food culture, western-style dishwashers have shown inadequate solutions to dishwashing problems. However, some companies are actively making localized innovations. Therefore, companies should carry out product innovation around the needs of Chinese families and consumers and introduce more suitable products. Chinese home kitchen dishwasher products.
'At present, almost all mainstream home appliance companies have launched dishwasher products, which shows that the future of this product is very promising. It is expected that in the next three to five years, the product will maintain rapid growth and is expected to reach an annual sales volume of 10 million units. Liu Buchen, a senior observer of the household appliance industry, said that at present, the Chinese dishwasher brand has formed two camps: local and overseas, the local faction has done a better job in the transformation of Chinese products; the overseas factions are basically European and American countries. The dishwasher products are directly introduced into the Chinese market. At present, the competition between the two camps is very fierce. Generally speaking, there is a trend that overseas schools are gradually being overtaken.
market:
Need to be more thoroughly localized
Liu Buychen admits that there are still many problems that cannot be ignored in the development of the dishwasher market. The main problem is that the users who have bought the dishwasher are not very efficient in the use of the dishwasher, and are even unused for long periods of time. There is a certain gap between the use of the bowl product and the habits of Chinese consumers, which requires a more thorough localization of the dishwasher market.
Senior industrial economic observer Liang Zhenpeng told the Guangzhou Daily media reporter that the general experience of many consumer desktop dishwashers is relatively poor. He suggested that users should install them during the initial renovation phase of the rough room, and should be reserved during renovation. Bowler space.