March 21, 'Innovation Sharing Eco-Environment' Rongshida Rongdian Group's 2018 Eco-Cooperative Annual Meeting was held in Binhu, Hefei. At the meeting, Rongshida Rongdeng Group combed the Group's 2018 product planning direction, brand planning and channel marketing strategies. In the future, the Group will actively focus on the three areas of the Internet, artificial intelligence, and the Internet of Things. It will build a strategy map that combines the three brands of Rongshida New Domestic Goods, Hao Shuai Cloud Education Robotics, and Amos Smart Home.
At the beginning of 'Internet Plus' in 2015, the Rongdeng Group began its transformation from the traditional home appliance manufacturing industry to the Internet industry. Today, the business scope of Rongshida Rongdeng Group has already covered smart home appliances, robots, smart homes, high-end agricultural and sideline products, and Rongdu University. , Financial investment, Internet eco-industrial park and other areas, Rongshida Rongdian Group executive director Hou Aiming said that in 2017, the total sales revenue of the seven major plates industry was 4.6 billion, an increase of 15.16% year-on-year. The future, Rongshida Rongdian Group will continue to initiate the Group’s ecological battle. , Intensify the construction of independent intellectual property rights, innovate the market construction, and strengthen the construction of Academia Sinica’s R&D center.
Rongshida Rongdian Group Executive Director Hou Aiming
Small appliances have great potential to cater to emerging consumer groups
In recent years, as per capita spending power continues to increase, people are increasingly eager for efficient, convenient, and comfortable living experiences. As a household electrical appliance that can best improve the quality of life and improve the index of well-being, it has shown a steady growth along with the wave of consumption upgrades. Trends, including rice cookers, wall-breakers, health pots, water purifiers, and other product categories continue to expand, while high-end and ultra-high-end small household electrical appliances are highly favored, Owen Cloud Network data show that the small household appliance market is expected to reach 2018 It will increase from 52.23 billion yuan in 2017 to 55.84 billion yuan, a year-on-year increase of 6.9%. Guo Meide, vice president of Ove Cloud Network, said that 'environmental change + consumption upgrade + rising costs' is an external environment that affects the development of the home appliance industry, while companies only have to do Good 'brand + access' two aspects will emerge in the new economy.
Owe Cloud Network Vice President Guo Meide
At the same time, with the rise of emerging consumer groups such as the post-90s, the 90s have become the main force for consumer electronics. They are more willing to try new things and focus on self-identification during the consumption process. Currently, there are six common labels for consumption after the 90s. They are: Mobile Internet (most of the consumption is Internet-mediated), differentiated (consumer demand with individuality); home life (pursuit of highly convenient consumption styles); content (story of products with stories can catch 90 (Heart of the heart); advance consumption (lending to favorite things must also have); entertainment supremacy (recreational pastime is essential), these attributes are all embodying the differences between the post-90 generations and previous generations of consumer groups.
Rongshida Rongdian Group Vice President Zou Wenhai
According to Zou Wenhai, Vice President of Rongshida Rongdian Group, in order to cater to the spending habits of emerging groups such as the post-1990s, the company pays more attention to the product's 'high-value' design and works closely with the design company (Rococo, Miro, France, Daiye Design). , Rely on industry pain points to build intelligent, quality-oriented, quality-assured products. He cited the company's newly upgraded small home appliances, including IH rice cookers, titanium crystal health pots, travel electric hot water cups, portable juicers, steam broken walls Machines, smart tea bar machines, etc. Zou Wenhai said that in the future will further build online and offline integration, including products, channels, training, logistics of the entire industrial chain empowerment, open up new profit growth point.
At this meeting, Rongdeng entered into cooperation with Rococo, an internationally renowned design company, and will conduct in-depth research on product development and strategic consulting, industrial design innovation, structural design, UI design, business promotion, brand design, etc. In addition, Rongshida Rongdeng Group also signed a contract with the Institute of Intelligent Manufacturing Technology of Hefei University of Technology to deepen the cooperation between industry, universities, and research institutes to promote the transformation of scientific and technological achievements. It is committed to becoming the engine of the development of smart manufacturing industry, and the internationally-influential intelligent manufacturing transformation base and industrial incubating base. .
Sharing ecological innovations
In 2018, Rongshida Rongdeng Group will further integrate its marketing channels, increase the sharing of channel innovations with eco-partners, and propose the strategy of “big single product, small ecology”, that is, linking other products with a single product to build a product ecosystem. The exhibition area's “Single Product, Small Ecology” strategy has also been fully reflected. Take the smart home version of Shuai Xiaoshuai as an example. Through the cooperation with Amos Smart Home, you can control smart door locks, sensors, smart curtains, etc. Smart Terminal, Sophisticated smart robot as a large single product, it creates a niche for consumers to live a comfortable life, but also provides consumers with a set of solutions for a healthy living environment.
It is understood that in 2017, Host Haoshuai sold a total of 460,000 intelligent cloud education robots, and the repair rate was 2/10000. It was well received by domestic and foreign consumers. Currently, the Haoxiu brand has cooperated with Tencent and Alibaba to create an intelligent robot super IP. The site also played a demo video of accessing the 'private function' Xiaoshuai Xiaoshuai. At the same time, Fang Xiaohui, director of the Amos Group of the Rongdian Group also introduced the history of the famous American brand AMOS Amos, combing 2018 Amos Product line planning, including smart home, garbage processor, spectrum water purification equipment R&D and current industry situation.
3U Eco Pavilion and Regional Partner Strategy Launch
Rongshida Rongdeng Group gradually explored the 3U eco-industry model in the process of Internet transition, and also launched two landing strategies: 3U wisdom ecology pavilion, regional service provider + eco-partner, currently Anhui Hefei, Zhengzhou, Henan, and Zhongshan, Guangdong 3U The Eco-Experience Center has been built and launched. The 3U ecological layout of the country has initially appeared. In the future, Rongdeng Group will also promote the 3U eco-industry model on a global scale to enrich resources, and the mature model will help transform the old and new customers together, and customers can become ecological. The partners established their own ecology and integrated themselves into the group’s ecological environment, eventually forming an interconnected and glorious ecological circle. The reporter learned that '3U' is the Internet between people, and the artificial intelligence between people and things. Between things and things is the Internet of Things. Through three systems, all goods, resources, and capital are connected, resources are optimized, and an ecosystem is formed to occupy the national market.
Rong Shida Rongdian Group Chairman Hou Wenming
Rong Shida, chairman of Rongxiang Group, pointed out in the summary of the 2018 strategic development plan that Rongrong is committed to building an ecosystem to provide people with more complete solutions for health consumer products and respond positively to the 'Progressive People's Growing Growth' proposed by the Nineteenth Congress. The good life needs '. Hou Wenming stated that Rong Power is not only a small household electrical appliance company, but also a guide in the future Internet ecological warfare, relying on the Internet, Internet of things, artificial intelligence, occupying high ground in the game of business, leading a new life. In order to meet the deeper needs of consumers, we use the dialectical thinking of 'One Life, Two, Three, and Three Life' to create '3U Ecology' to fully cover home appliance consumption.