On March 23, the commander of air-conditioning and Suning's 2018 strategic cooperation conference was grandly opened in Nanjing. The conference was based on the theme of 'Easy-To-Do-it-Even Speed', based on the layout of 'young thinking', commander of air-conditioning and Suning Tesco has reached a new strategic cooperation framework. At the same time, it has introduced a variety of flagship products to provide young users with a stylish and convenient living experience with a simple appearance and convenient technology. Through this strategic cooperation, the air-conditioning commander showed the industry. The newly developed 10x10° frequency jump technology will try to land the industry's first true 0 yuan service, further satisfying users' pursuit of quality of life.
Meet the needs of users as fast as 10 seconds 10 degrees ranked first
According to investigations, most conventional air conditioners often use lower frequencies to ensure the reliability of their operation, resulting in slower temperature changes and poorer user experience. As consumers’ demand for quality of life increases, the apparent temperature change speed of conventional air conditioners cannot be met. User demand. Then the air conditioner took the lead in responding to user demands and innovating the R&D frequency technology. After the air conditioner starts normal air output, the air outlet temperature change rate can exceed 10 seconds at 10 degrees. This technology creates the industry's fastest heating speed. , fully meet the user's needs.
Before the commander of the air conditioner outlet, he could clearly feel the rising heat. At the conference site, the commander air-conditioning and ordinary air-conditioners each blew a thermometer and started a speed matchup. After the heating was started, the commander warmed up the air conditioner instantly and the thermometer was digital. Rising rapidly, on the other hand, ordinary air conditioners and thermometers began to change gradually after they had apparently stopped. The two sets of data quantified the speed. The commander of the air-conditioner cooled the heat and the speed kept the industry average. Time, the effect of controlling the cooling effect of air-conditioning, really understand my heart. 'On the scene, Mr. Wang through the staff's explanation, the leader of the air-conditioning frequency conversion technology is very recognized. According to reports, this technology will be used one after another To command the air conditioner's latest product, raise the user experience standard for the entire industry.
In addition, this time the commander of air conditioning in Suning on the line of a variety of flagship products, for young users of the demand for intelligence also brought more disruptive technology. For example, the commander of the HAA air conditioning 17 decibel mute technology for the user to resolve Noise disturbance creates a comfortable sleeping environment; HOME One-touch comfort technology enables one-click activation, allows you to automate the intelligent adjustment of cooling and heating modes, and automatically remembers the best comfort temperature and humidity, greatly reducing frequent changes. The burden of temperature setting. In addition, a series of subversive technologies such as self-cleaning, full DC-level energy efficiency, etc., also bring more beautiful expectations for fashion life to users.
New strategic cooperation 0 yuan service upgrade user experience
More than the ultimate product experience, this conference's commander air-conditioning also brings an upgrade to the service experience. As we all know, the current standard of 0 yuan installation in the industry only includes the external machine bracket, copper extension, air switch, high-altitude operation fee, and hitting Confucius fees, removal of security windows, cleaning and maintenance fees, transfer fees, etc., need to be settled separately according to the actual situation. Free installation is a gimmick for many air-conditioner brands, but it is really a door-to-door installation. Users often have to To pay bills for punching, cleaning, relocation, etc., this makes the free installation one of the empty cheques.
Based on an in-depth exploration of the users' pain points, the air-conditioner will focus on the HAA, HBA, ECC, and other key products, such as delivery, installation, drilling, cleaning, maintenance, removal, and removal, to try to achieve the industry's first true zero yuan. Service. Whether it's a long journey, difficult transportation, adding installation parts or special construction, the past steps of these industries will be included in the commander's air conditioning free service, and no additional cost will be charged for the installation of specific conditions. In addition, the commander of the air-conditioning also added a free replacement machine within one year, six years of repair, 10-year warranty service, so that users really enjoy worry-free after-sales service.
Relying on Suning's professional online shopping platform, the commander will seamlessly integrate the production of home appliances and marketing channels, and bring more quality products and service experience to the customers. In addition to the real 0 yuan delivery, installation and other services , The commander will also continue to launch more high-quality products in Suning, to cater to the needs of different consumers, to create the best shopping experience for users.
Expanding New Channel Commanding Suning Quickly Explodes Online Market
With the opening of the strategic cooperation between Commander Air Conditioning and Suning Tesco, Marshall Air-Conditioning will continue to expand its online channels and open up a new phase of cooperation with e-commerce. With the user-centered innovative thinking, the air-mandated commander will join hands with Suning Tesco to pass. Build interactive platforms, integrate effective resources, and alliance brands help each other to achieve a win-win effect. Complete sales targets that exceeded 10 billion in three years. As a result, Marshal Air-conditioners will aggregate users with the same values into the community platform to provide data support for production R&D. .
According to statistics from Suning Platform, the commander air conditioner has officially launched on Suning since March 12, triggering an upsurge of users rushing to buy. The sales volume exceeded 1,000 units in one hour before the same day. At the same time, the commander air conditioner officially launched the main line of Suning. Energy-efficient models have been selected by the authoritative media as the industry model TOP10. Up to now, over 2000 users have enjoyed the service of the commander. The sales data so popular have no doubt confirmed the popularity of the air-conditioner in the young market.
In the social economy, the Internet, virtual technology, and artificial intelligence have gradually entered the home appliance industry, shortening the distance between brands and consumers, and constantly improving and satisfying consumers' pursuit of a better life. In terms of scale or consumer experience, they have led the industry and gradually built a full life cycle home appliance service industry platform to achieve business innovation and rapid expansion. The commander of air conditioning undoubtedly confirmed that young home appliances actively gather user resources and conduct centralized demand The possibility of release.
Innovative interactive way commanding air conditioning performance growth ranks first in the industry
In fact, the air-conditioning commander continued to tap user needs in recent years, and continued to penetrate the young community to interact with users to achieve continuous product innovation. At the conference site, Net-Red interacts with online users via live streaming to enable users to interact in real time. Learned about the many advantages of the commander's air conditioning. In addition, on-site product display, visual performance and user experience are organically integrated, allowing users to experience the concept of commanding and rejuvenating life while experiencing the appliance. The commander is through the young Familiar ways to carry out exchanges, so that user groups gradually understand and accept the brand, to promote the community economy to further landing.
It is understood that in recent years, due to rising raw material prices and saturation of downstream market demand, China's home appliance market has been in a sideways phase. According to China Yikang data, the overall growth of home appliance industry in 2017 was 3%, and the growth rate of various industries was not significant. The downturn of the overall performance of the industry prompted the young home appliance brands to start exploring the transition process. Among them, the commander’s air-conditioner caters to young people’s favorite high-quality products through technological innovations in the leading industry. In 2017, it achieved an increase of 114% in performance and remained stable. Industry growth first position.
People in the industry believe that the cooperation between the air-conditioner and Suning Tesco has not only strengthened the brand awareness of the air-conditioner, but also focused on the consumption habits of the target group, gathered young users, and further expanded the young community ecosystem. Meanwhile, the younger In the strategic transformation, the commander constantly explored various forms of cooperation, strengthened his young and lively brand image in the home appliance industry, and opened up a new path for the transformation and development of the home appliance industry.