JD.com’s home-to-home Wal-Mart model began to replicate to Backgammon. On March 20th, JD.com and BBK jointly announced that BBK’s 200 stores in Changsha, Nanning, Chengdu, Chongqing and other cities will be located in Jingdong and set up large-scale front-ends. In order to improve the efficiency of picking and distribution, at the same time, BBK said that the cooperation between the two sides will continue after the outsiders guessed that BBK will cooperate with Dall after further cooperation with Jingdong.
It is reported that the first batch of stores of BBK and JD.com will go online in April. JD.com will set up a large pre-position warehouse with a total area of more than 100 square meters in the BBK's co-operative stores. Most online sales will be based on a certain number of products. Concentrated in the front warehouse to shorten the picking route, improve compliance efficiency, and ensure that the goods are delivered to consumers within one hour.
According to industry analysts, JD.com and more Dmall platforms have now transformed from a simple O2O distribution platform to an integrated enabling platform, such as leveraging the advantages of big data to transform traditional retail stores, optimize commodity structure, etc. Previously, Jingdong Home has already taken the lead in setting up warehouses in Wal-Mart Shenzhen, Shanghai and other cities in 2017. It is understood that most of the Jingdong home orders with Wal-Mart stores with pre-position stores can be delivered within 30 minutes. Wal-Mart The amount of GMV's home orders (GMV) also has high growth. Take September 2017 as an example. Compared with October 2016, the growth rate has exceeded 30 times.
At the same time, after the member system has opened up, JD.com will also provide BBK with comprehensive transaction data and AI big data analysis capabilities to provide online and offline full scenes and full-user user portrait data to further enhance the users of Backgammon. , Marketing capabilities, digitalization of users. Previously, BBK and Tencent, JD.com signed the "Strategic Cooperation Framework Agreement" at the end of February. The three parties stated that they will build new capabilities, build a 'digitalized' operation system, and create new ecological areas. Cooperation to reshape the value chain of the retail industry.