In March of this year, the Red Dot International Design Awards in 2018, iF Design Awards were announced in Germany. Haier refrigerators reported refrigerators, refrigerators for fresh food, and refrigerators of Casa Imperial's free-standing refrigerators. In the list of winners, a total of 10 awards have been awarded to become the most awarded brand in China's refrigerator industry. This is also Haier Refrigerator won this award for 13 consecutive years, highlighting its world-class design level.
In fact, the industry’s recognition of Haier’s refrigerators does not stop there. Prior to this, the “New York Times” published on March 8, local time, said that the world refrigerator industry entered the 'China era' Haier’s leading position. In response, industry sources stated that the world’s refrigerators The 'China era' of the industry is actually the 'Haier era'. Haier is in a leading position because of its market recognition in the refrigerator industry, original scientific and technological strength, and recognition of world-renowned institutions. This time it won the world's top design award. Further entrenched the argument that the refrigerator in the world entered the 'Haier era'.
Creating the Best Experience for Users, Haier Refrigerator Recognized by the World's Authoritative Organizations
It is reported that the German iF Award was founded in 1953, and the Red Dot Award was founded in 1955. After more than 60 years of development, both have become internationally renowned creative design awards, representing the trend of global industrial design trends and trends, including iF Awards. Also known as the 'Oscar of the product design community'. Enterprises can be recognized by an authoritative organization and represent the industry's affirmation of their innovative strength.
At present, under the leadership of global innovation trends, the refrigerator industry is mostly producing new products for awards, and the products have not been mass-produced. Over time, due to a lack of user base, corporate awareness will be greatly reduced. The products, without exception, are Haier refrigerators that innovate around the needs of users. The conversion rate of the award-winning products is as high as 80%-90%. Among them, the Casa Di refrigerator, which targets experts in high-end food preservation, is controlled by MSA to control the dormancy and sleep. Technology, providing users with long-lasting preservation, leading high-end lifestyles and new experiences; positioning Haier refrigerators for fresh foods in home ingredients, and realizing fresh storage of frozen and wet foods through the use of full-space fresh-keeping technology. Experience.
Because of this, Haier Refrigerator Innovation Technology has won numerous awards from global users and international awards. Haier Refrigerator not only ranks NO.1 in the global market for 10 years in a row, but has achieved the No. 1 market for China for 28 years in a row. "Safe food storage and reduced odor," ranked among the top ten in the list of Fast Company in China, making it the only one of the most innovative companies in the world. These were endorsed by users and media from international authoritative organizations and once again became the world's No. 1 in Haier refrigerator original technology. Strong evidence.
Global Open System Helps Haier Refrigerator Original Technology World First
The recognition of world authoritative organizations and global users is just a side proof of Haier's refrigerator technology capabilities, and Haier refrigerators can be the leader of the era. They truly rely on the world’s leading scientific and technological strength. And the scientific and technological strength is based on its uniqueness. Global innovation model. Relying on 30 factories established in the world and Haier's '10+N' global open innovation system, Haier refrigerators are guided by user needs, and have continuously created globally high-quality innovation resources through the top 10 R&D centers in the world. New products that exceed user expectations and breakthroughs in the industry, new technologies.
It is based on the global R&D system that Haier refrigerator technology breakthroughs have always been in the lead. In the global refrigerator industry invention patent disclosure number released in 2017, Haier refrigerators had 708 global patent disclosures in 2017, ranking first in the industry. Among them, in terms of patents on freshness preservation technology most valued by the industry, Haier has invented a total of 120 fresh-keeping patents for fresh-keeping refrigerators that exceed the average level of 1-2 fresh-keeping patents in the industry, representing the industry's top fresh-keeping power. So far, Haier refrigerator original technology has been imitated by domestic and foreign brands as many as 22 times, and the number of imitated times is highest in the world refrigerator field.
Haier has explored the concept of 'one person in one person' for 13 years, and continues to meet the needs of users who are globally differentiated. Haier refrigerators have been recognized by the world’s leading authorities and it is no doubt that Haier has always focused on user needs. Another mode of implementation of the model has been achieved. Under the guidance of the “one person in one” model, Haier has mastered the world's first original technological strength, and has achieved many disruptive industrial technology leads. The refrigerator industry has entered the 'Haier era'. To name it.