On March 20th, Jingdong Home Appliances held a strategic launch conference for “Starting a new journey for the future” in Beijing in 2018. Jingdong Group Chairman and CEO Liu Qiangdong pointed out in the “Fourth Retail Revolution”: In the next 10 years In 20 years, the era of unbounded retail will come. Unrestricted retail redefines the boundaries of industry, the relationship between people and businesses, and redefines costs, efficiency and experience based on knowing, knowing and knowing.
'Unrestricted Retail' is Jingdong's ultimate judgment on the future development trend of the retail industry. The ultimate strategic goal of JD.com's home appliances is also corresponding to that. It is through opening up and empowerment that the home appliance industry has entered the era of 'unrestricted retail'. This has also become a reality. Subsidiary topics of the second Jingdong appliance strategy conference.
Yan Xiaobing, the senior vice president of JD.com, and the president of JD.com’s e-entertainment business group, attended the conference to congratulate and delivered speeches. He stated that JD.com’s home appliance retailer, the largest omnichannel online and offline retailer, needs continuous innovation in the era of 'unrestricted retail'. Develop to stay ahead, and commit to becoming the main promoter of the healthy development of the industry.
Jingdong Electric's new 'head' - Jingdong Mall Electronic Entertainment Group's home appliance division chief Liu Jun followed by Yan Xiaobing, After further explaining the future mission of the industry in which Jingdong Electric Appliances was responsible, released a focus on empowerment. , Channels, Service and Marketing Jingdong Home Appliances 2018 Key Strategy.
She stated that in 2018, Jingdong Electric Appliances will inherit the fighting spirit of 'doing only the first', sticking to the philosophy of 'customer first' and 'win-win with partners', and bringing innovation, openness and empowerment to the ultimate. The home appliance industry has built a multi-winning ecosystem of industry, manufacturers, channels, and consumers, pushing the home appliance industry into a new era of 'unrestricted retail'.
Specifically, it is to open up the online and offline scenarios of the home appliance industry, empowering multiple online and offline retail formats, expanding home appliance sales to any scenario, breaking the boundaries of products, services, data, and content, and increasing the supply of home appliance companies. Chain efficiency, which integrates goods and services; through the analysis and feedback of big data, the original relationship between your customers and companies in your production and purchase is changed, and they are better connected to each other to make production more efficient. To meet the individual needs of consumers well. Through the above aspects of open empowerment to promote the home appliance industry online and offline, goods and services, hardware and content fully realize data connectivity and scene connectivity, and bring value to interoperate. Create new value.
At the same time, Jingdong Home Appliances Co., Ltd. insists on channel integration, from 15,000 stores to 30,000 square meters of super experience stores. Jingdong electronics has been able to go beyond the traditional offline channels to become the largest omnichannel appliance retailer in recent years. The inevitable result of accelerating the implementation of Shen strategy. From the opening of the first Jingdong service store, by 2017 there were nearly 8,000 Jingdong home appliance stores in county towns across the country. The channel strategy of JD.com’s “Limit sinking” has been accelerating. Before the deadline, Jingdong Home Appliances Store has covered 25,000 villages and towns in 100% provincial-level administrative regions and 600,000 administrative villages. It solves the problem of purchasing household appliances for millions of rural families and allows Jingdong Electronics to use its 'capillaries'. All over the rural market.
In 2018, Jingdong Home Appliances will continue to promote JD.com home appliance stores as the main channel for expanding the 4-6 line and the rural market. It plans to increase the number of stores to 15,000, increase sales by 5 times compared to 2017, and cover 100% of counties in the country. , To enable more remote township consumers to buy high-quality home appliances that are no different from the first-tier cities.
