Determined to make a contribution to the local market: ZTE set up a subsidiary in high profile | Three years to become a mainstream brand

Although the domestic smart phone market is quite broad, there is still a shortage of domestic smart phone brands that focus their work overseas. One plus, ZTE is one of the representatives. Compared to the popularity of overseas ones, ZTE’s performance has always been somewhat weak. Wen does not fire. Ever since, ZTE seems to begin to miss the domestic smart phone market.

Just today, ZTE announced the establishment of ZTE Intelligent Terminal Co., Ltd. This subsidiary will operate independently and ZTE will fully support it. The focus of this subsidiary is the Chinese domestic market. The new company chairman will be served by Cheng Lixin. He is responsible for the global business, while Bai Bo is the general manager responsible for the business in China.

ZTE axon

Not only that, ZTE’s decision was even made, and even proposed the slogan of 'becoming a mainstream brand in the domestic mobile phone industry within three years'.

At the MWC exhibition some time ago, ZTE launched its first Android Go mobile phone for the US market: ZTE Tempo Go. We do not know what kind of sincerity ZTE will launch after we start working hard on the domestic market. We will also wait and see.

2016 GoodChinaBrand | ICP: 12011751 | China Exports