On March 19th, 2018, Wuzhen, Zhejiang, Vivo officially released the new brand image of artificial intelligence Jovi in the new X21 conference. We hope that the artificial intelligence of vivo can be like your friend. It will look, listen, and replace. You think, you ask her, she can always answer your questions quickly, give you quality solutions, not only that, you can't think of, ignore some details, she can also promptly remind you. ' At the conference site , Vio CTO Shi Yujian described Jovi in his eyes.
'The past is just a story we tell ourselves.'
This is a classic line in the movie "Her". It tells the story of a human-computer 'intimate relationship'. The director Spike Jones uses the heroine 'Samantha', an excellent virtual intelligent voice manager to convey people. The desire for communication, the need for intimacy, and the deep exclusion of communication and separation. Vivo Jovi from the design concept to the actual function, it can be said that the realistic version of 'Samantha'.
Jovi = enjoy vivo's AI
Jovi's naming did not go through a long process. After setting goals in mid-November last year, the Vivo AI team, the brand strategy team, and the product team began to rotate. After five months, Jovi completed the strategy development. User acceptance test, multi-definition of naming results, Logo image design, trademark registration, design optimization, grand release until the evening of March 19th.
This kind of work efficiency is already normal in vivo. As a global top 5 smartphone manufacturer, Vivo continues to convert achievements through the combination of efficiency catalysis cognition and technology.
Huang Shanyi, Director of Vivo Brand Strategy, is the person in charge of Jovi's entire brand design. At the moment when he received the task, he was thinking about how AI Brand and vivo formed an organic whole. Vivo positioned itself as a technological innovation company. , Committed to creating extraordinary experience through artificial intelligence and the combination of fashion and technology, then Jovi should bring with the technology of temperature, allowing consumers to enjoy the different ways of life brought about by technological innovation.
What kind of artificial intelligence should 'Joy? magic? Vivo?' Huang Shanyi took this question, repeatedly asked himself, asked the team, and constantly 'tortured' the artificial intelligence team. Huang Shanyi used to be in the BMW. Engaged in brand strategy and joined vivo in 2017. From car to mobile phone, the product form has changed, but Huang Shanyi firmly believes that the user's needs remain unchanged.
Vivo X21 screen fingerprint mobile phone equipped with vivo Jovi assistant, will bring a better experience for consumers
'BMW conveys the fun of the driver. Vivo conveys 'Enjoy the Extraordinary'. It is all about 'music' to explain. But in English, there are many expressions of music.' Huang Shanyi and the team will eventually Vivo's 'music' is defined as 'enjoy'.
'Join, enjoy', Jovi rang out. This is the feeling that vivo AI wants to bring to consumers. 'Come and join us, join this young fashion circle, and enjoy intimate reminders and photo and game partners. , This is our vivo's artificial intelligence - Jovi. 'Huang Shanyi said.
Female personal assistant image
After designing the name of Jovi, the Vivo brand strategy team quickly conducted research on name recognition in the company's internal and global markets. The English call word 'Jovi' user test results show that the average degree of likeness in the countries of Europe and Asia ranks first. Vivo did not give 'Jovi' gender, but research in the English environment revealed that the vast majority of users believe that Jovi is a young female personal assistant.
In the film “Her”, the heroine Samantha is the artificial intelligence. The biggest difference from the human is that she is not self-centered in nature, but thinks and acts in the direction of her user. In other words, Sa Mansa is a user-specific companion.
Vio CTO Shi Yujian speaks about Jovi at X21 conference
The envisaged Jovi is also the same. She is a small companion who always accompanies the user: she can help the user identify the key information and tell the user when the user needs it. It reminds me intimately; when the user takes a photo, she Help users to adjust parameters, and even tell the user how to take good pictures; while the user enjoys the game, she will always accompany the user, arrange all the resources for the user, let the user enjoy the game entertainment. She always accompanied Users, give important information to users, enjoy photos and games with users.
For all this, Vivo Chief Technology Officer Shi Yujian's summary is more direct, essential, 'to break through the user's original usage habits and perception through artificial intelligence technology, this is our mission of vivo artificial intelligence.'
Building an AI Pyramid
Named Jovi, it took only five months, but the judgment of the artificial intelligence strategy, Vivo's helmsman has been thinking for a long time. 'Smartphone has grown wildly for nearly a decade, and now it is at the end of the life cycle, Dilemma. What are the real needs of consumers? What kind of technology can lead the mobile phone industry into the next golden decade? 'We will always insist on doing the right thing and doing things right' as the corporate culture's vivo, too. Internal self-questioning continues. The problem of cognition is solved and the direction of technology breakthrough can be clarified.
With Jovi, vivo X21 screen fingerprint phone will be even more powerful
The head of Vivo's artificial intelligence said that when AI rose, Vivo was keeping a close eye on it. In order to trace the source, Vivo management team even went to the United States, Europe, went to AI research, applied cutting-edge research to study. After this, Vivian will Artificial intelligence rises for company strategy.
Vivo is very firm and believes that the era of artificial intelligence is coming in all directions. We will embrace this era in all aspects. ' Around 2017, there are almost 15% of software engineers in viv engaged in AI-related development, but in 2018 This number will exceed 25%.
In a certain sense, Vivo officially launched the AI personal assistant, Jovi, to the market. It is also a battle book that Vivo throws at himself. The artificial intelligence strategy can only be continuously coded; there is no escape route behind it, and there is only a hurry.
Vivo built a sophisticated pyramid architecture for Jovi to support the continuous evolution of Jovi. In general, Vivo hopes to analyze the unified smart home interface, sensor data, and a revolutionary algorithm to perceive the user's current scene, and then according to the sound, Dozens of dimensions of information, such as images and videos, are input for analysis, calculation, and decision making, and eventually integrate vivo's own and industry's vertical class service capabilities to bring users personalized personalized smart services.
In this pyramid, at the bottom of the pyramid is the user's image. The terminal will identify the basic information through software use and hardware peripherals. The next step is to apply an algorithm to process these basic information to achieve scene recognition.
For example, for sounds, we use algorithms to know if the current sound is a child's buzz, cries, heartbeats, or chopsticks, or a sound in a public place, or the sound of your car's engine startup. Dimensions, through the cooperation with scientific research institutes and commercial companies to find the best algorithms, combined with basic information to identify the scene, so as to really know what kind of service to provide for consumers.
Above scene recognition, it is the service. For different scenarios, Jovi will provide users with different service solutions. For example, when Jovi recognizes that the user is using the mobile phone, 3 hours of the 5 hours of screen time is playing. The game, 2 hours in chat WeChat, Jovi can provide better services for games and social software through algorithms in terms of performance and compatibility.
Vivo also deeply customizes the AI algorithm to specific application scenarios. For example, vivo phones have always been photographed, and music and gaming experience are known for their performance. In the newly launched X21, Vivo photographed in backlight, deep-space sound effects, and game competition models have passed AI. The algorithm has been optimized efficiently. Jovi is also embodied in situational intelligence. By using fast applications to introduce third-party services with a decentralized service capability, Jovi provides users with train ticket reservations, air ticket management, hotel reservations, courier alerts, and intra-city transportation. Convenient services at other levels, namely point and use.
The continuous improvement of the basic information analysis capability, the continuous revolution of device optimization, and the global algorithm revolution are superimposed. Vivo judges that in the future, Jovi will achieve a more intelligent and better understanding of the 'your' status in the aggregation service industry.
Jovi is the leader in artificial intelligence era
Apple hopes that Siri is entering the AI space, not just a search engine. A Siri employee once told The Information magazine that Jobs hoped to eventually make Siri into a look similar to 'Samantha' in the film Her. , Has the same exquisite emotion as human beings. Jovi is also advancing in this direction now. She wants to be a helpful assistant to the user.
People say that the past decade was the decade of the Internet and the ongoing decade was a decade of mobile internet. Around, we said, 'We think the next decade is the era of artificial intelligence. Vivo is willing to actively embrace artificial intelligence. Ten years. Vivo Jovi was born in this era. We can believe that Jovi will bring us a more intimate and easy-to-use experience. With Jovi, mobile Internet life will become better and better.
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