After the baptism of Konka TV in 2017, it once again refocused the industry. Especially at the AWE site, Lv Jian, executive vice president and general manager of the multimedia business department of Konka Group, is confident. He said: Konka TV should return The first camp, remodeling Rong Guang. This old TV ambition for 'Wang' returned.
Industry adjustment, mechanism reform has shown initial success
In recent years, Konka has significantly accelerated its pace of change. It has actively promoted the reform of the mixed ownership system of its subsidiaries through the use of state-owned enterprise reforms. Following the business of white goods, small appliances, and mobile phones, the core color TV business also unveiled the prelude to institutional change.
Color TV is one of the industries with the most fierce market competition in China. Through corporate operation, we believe that Konka Color TV will be able to move further into the light, respond more quickly to market changes, and continue to improve the quality and effectiveness of its operations.
The reform of the mechanism sounds vague, but in fact it has imperceptibly affected all levels within the company. The new changes brought about by Konka's new young executive groups last year actually infiltrated every aspect of the company. 'For example, 24 hours approval The system is particularly effective for employees doing business. In the past, it took a long time for approval. Today, the signing and guarantee from the grassroots to the highest level is completed within 24 hours. This efficient mode has enabled us to win a lot of victory in TV operation. In this regard, Lu Jianshen felt that he described it as 'Konka's soul is changing.' Likewise, Konka's implementation of an architectural transformation in the multimedia segment of the main color TV business last year continued to result in improved operational efficiency. Last November 18th The establishment of Konka Electronic Technology Co., Ltd., which specializes in the color TV business, brings together Konka's color TV business from R&D, manufacturing, sales, and service to companies that have significantly improved the efficiency of Konka Color TV's response to changes in the outside world.
New black technology eye-catching AWE
On March 8th, this year's China Home Appliances and Consumer Electronics Expo officially kicked off (AWE2018), and home appliance brands from around the world demonstrated their new products and technologies. Among them, Konka TV, which had grown in 2017 against the market, released a scorecard. 8K, OLED, A2 Art TV series new products. In many eye-catching black technologies, Konka's world-first art glass TV allows the audience to experience advanced technology while the fusion of art and technology also brings a difference. New sensory experience.
The newly released 8K large-screen TV adopts the industry's hot-split design, OLED technology and Dolby Vision® HDR imaging technology. It is the only product in the world to display 8k 60P signals through one line. The resolution reached 7680x4320, which is 16 times the 4K resolution. In addition to the 8K split TV, Konka also introduced another A2 full-fledged TV with a prime value, this new product uses a high-strength tempered art glass. Before and after the back plate, the transparent glass substrate is used in the front and back of the frame to achieve a 'borderless' effect. In the actual viewing, it can help consumers extend the field of view, so as to obtain a better viewing experience.
Through these two new products, it is not difficult to see the development trend of Konka TV in recent years. Although it is a veteran TV maker, it has been using innovative thinking and accelerating pace to run on a younger path. And believe with OLED, 8K With the full-scale outbreak of technology, Konka will also become a leader in color TVs.
In the era of the picture tube, Konka was once the industry leader. Konka has a glorious past. Now our mission is to regain Konka Glory. ' Lv Jian told reporters that the 'three-year goal' within Konka Color TV has already been formed. The industry's top three, returning to the first camp of the industry, is the unanimous goal of Konka from top to bottom in the next three years. From this point of view, it is not surprising that Konka Color TV has changed since the beginning of last year. 'Konji TV has already begun to take off. Last year, we have returned to the second industry in Guangdong, the largest color TV manufacturing province in China. Among which, Guangzhou has reached the first place, Shenzhen and Dongguan are the second; this year we will continue to explore key markets, and strive to return to the top three industries in Jiangsu and Shandong. In Lu Zhang's mind, the timetable for how to return to the first camp within three years has actually been written down.
The battle for China's color TV in 2018 will also be a fierce battle. With the declining of Internet companies and the re-division of market structure, we can wait and see whether Konka can return to the first camp in an all-encompassing situation.
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