Hisense Air Conditioning General Manager Wang Yunli: Uncomfortable air conditioning is pseudo health air conditioning

'Uncomfortable air conditioners are pseudo health air conditioners.' On March 19th, in the 'Better Living Comfort Claim' conference, the White Paper on Comfortable Inverter Development in the Air-Conditioning Industry Conference and the start-up meeting of Hisense's air conditioning comfort frequency conversion storm, the general manager of Hisense Air Conditioning Wang Yunli expressed This point of view. At the meeting, Hisense Air-Conditioner and China Household Electrical Appliance Research Institute released the “White Paper on Comfortable Inverter Development in the Air-Conditioning Industry” to define the comfortable frequency conversion standard. On the same day, Hisense Air-Conditioner introduced the comfortable frequency conversion series and launched the 'Hong'. Sea Action's comfort popularization storm.

The White Paper on Comfortable Inverter Development in the Air-Condition Industry released on the day pointed out that the development of air conditioners has gone through six stages. The sixth stage is the third generation of comfortable inverter air conditioners that can accurately control the humidity and intelligently customize the air supply. Comfortable experience of air conditioning.

"The air conditioner industry comfortable frequency conversion development white paper" is released

With the development of consumer upgrades, user needs have become differentiated and high-end, and the requirements for air-conditioning have also gradually evolved from the relative basic functions of cooling, heating, quietness, and energy saving to the health gains. Audience groups focus on all ages. Focused on vulnerable groups such as children, pregnant women, and the elderly, health awareness has also become the driving force behind the growth of the industry, and air conditioners with healthy functions have emerged in the market.

'Uncomfortable air conditioners are pseudo-health air conditioners. ' For the comfort and health of air conditioners, Wang Yunli, general manager of Hisense Air-Conditoning Corporation, throws his opinion.

So, what kind of air conditioning is what users need?

'What the user needs is an air conditioner that is comfortable to use. Only when the temperature, humidity, cleanliness, and all-dimensional comfort of the air supply are satisfied can the user's pain points be truly resolved to satisfy the user's favorite differentiated needs. A good product that can stand the test of the market. 'Wang Yunli said.

Hisense Air Conditioning General Manager Wang Yunli

Based on the user experience and user needs, Hisense Air-Conditioner successfully launched the third-generation comfort inverter air conditioner, the Hisense X-A/C, at the beginning of the 2018 New Year. Hisense X-Air-Conditioner can not only achieve the humidity through the original dual temperature and humidity control technology. The precise control, through the humidification, dehumidification to maintain the temperature, humidity in the most comfortable range of the human body, its 360 ° Xuanfan air design, can achieve full-angle air supply, with the 'wind people' 'wind to avoid people' mode, to achieve According to the needs of different groups of people to customize the air supply, from the humidity, temperature, cleanliness, air speed and other aspects to provide comfortable air.

Hisense air-conditioning comfort frequency conversion products

Just as Hisson Air-Conditioner initiated the 'Wage-Inverted-Frequency' storm in 2000, it eventually promoted the adoption of variable-frequency air-conditioners in the industry. This time, Hisense Air-Condition launched a comfortable frequency conversion storm in the industry through the 'Hong Hai Action', through the creation and marketing of series of comfortable frequency conversion products. Activities, set off a round of industry product quality and comfort upgrades.

On the same day, Hisense Air-Conditioner launched the 'Honghai Operation' comfort frequency conversion storm, and launched a comfortable frequency conversion series consisting of three core series products: men's goddess, goddess, and dual cleanliness. These products are Hisense's high-tech, high-quality, and appearance. “Fashionable, functionally advanced” representative product, equipped with variable-frequency first-class energy efficiency, intelligent humidification and dehumidification, precise humidity control, zero-influence wind and direct blow, 360° rotation air supply, custom air supply angle, wind blowing wind to avoid people mode, The core elements of the indoor and outdoor machines, such as dual-cleaning and comfortable inverter air conditioners, will become the sharp knife products that will lead the adoption of comfortable frequency conversion in the next market promotion. At the same time, with the resources of the World Cup IP, CCTV variety title, Hisense air-conditioning will be generous Resources input, in line with market demand activities, tilting the market to upgrade the quality of the upsurge.

'Operation Rainbow' starts

The air-conditioning industry entered the competition stage in the Red Sea, and transformation and upgrading became the consensus of major brands. However, the upgrade of product structure in the market or the sales of high-end and high-end products has not experienced explosive growth. Hisense Air-Conditioning’s “Hong Hai Action” will pass quality. The dual support of products and market activities, on the one hand, promotes the construction of high-quality products represented by comfortable frequency conversion, and on the other hand promotes the popularity of comfortable frequency conversion in the market through the satisfaction of consumer demand. In 2018, Hisense's comfortable frequency conversion sales target was More than 80% of the exhibition's own scale, driving the industry's share of comfortable frequency conversion products to 60%.

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