Overseas Medical Decade: Bottleneck Changes | The Middle Class Market to be Tapped

According to the medical network March 21, the bottleneck of overseas medical care has changed from how to connect overseas medical resources to how to transfer from the wealthy to the extensive middle class.

'She was only six years old, but she was suffering from pain that many adults could not afford. ' Six-year-old blossoming suffered from chordoma, and she relapsed after undergoing two operations in the country. At this critical juncture, her parents Aunt Mok Kok was found.

The medical team of the Magnolia Ark immediately formulated the plan. He first consulted experts from the Boston Children's Hospital of the United States. The expert gave a plan for surgery and proton therapy, but the treatment cost was very high. Hou Houpu team immediately advanced Professor Qiu Yuanzhe of the National Cancer Proton Treatment Center of Japan. In consultation with Prof. Morita Moriya, director of brain neurosurgery at the Affiliated Hospital of Nippon Medical University, the results were consistent with those given by the Boston Children's Hospital. At the same time, hospitals with such complex procedural abilities and proton therapy capabilities were rare. Finally, Japan’s Tsukuba was selected. University hospital to perform surgery + proton therapy for blossoming.

When Wang Gang, the founder of Miao’s Ark, recalled the treatment process, he was still very excited. The plan of the Japanese experts was to remove 95% of the tumors by surgery and proton therapy eliminated the remaining 5%. However, due to blossoming, it has been done twice. Surgery, the tumor surrounding the brain stem, her age is so small, the third operation is likely to cause serious injuries leading to consciousness, breathing, heartbeat disorders.

Each decision means the child's future direction of life. Therefore, it is particularly prudent. Hirono Ark has recruited 12 experts in various fields. After 25 hours, the operation was successful. Japanese doctors even made a 'Snowball' Dolls, let the child wake up to see their favorite things at first glance, to maintain a good mood, is conducive to her stable condition.

Wang Gang told reporters in the 21st Century Business Herald: 'Look more for life than death, people will become more pure, simple.'

The preparations for the Ark of the Magnolia Ark began in 2011. It is one of the earliest overseas medical service organizations in China. Now that seven to eight years have passed, the overseas medical industry has gone through three stages. The bottleneck has changed from how to obtain the resources of the doctor’s hospital to how to change from Wealthy people expanded to the middle class. The experience of Magnolia Ark became a miniature of the industry.

The establishment of Hou Ark also came from a life and death. In 2011, the founder of Wang Gang's family died of illness. During the treatment period, Wang Gang started thinking about how to best treat patients with severe illness.

For each patient, he hopes to get the best treatment effect and faster medical implementation. Wang Gang used to work in the United States, Japan, Europe and other places because of his working relationship. He found that the developed countries have abundant medical supplies. Higher medical level, more types of drugs, better treatment, better patient experience. Since Chinese people can work abroad, do business, travel, can they come here to see a doctor? 'I hope our patients with severe diseases can get The best hospitals in the world, the best experts and the most appropriate treatment options for treatment. '

With this goal in mind, in the second half of 2011, Wang Gang started to prepare for the Ark of the Magnolia Ark, and created a sub-sector for overseas medical treatment in China.

As the income level of the Chinese people increases and consumption escalates, more and more middle- and high-income people, after suffering major illnesses, choose to go abroad for medical treatment. Because no matter medical resources or medical level, overseas medical care has advantages. Therefore, overseas medical care The founders of the service organization believe that this market will grow rapidly and customers will grow.

It can be retrogressed back to 2011, and industry pioneers such as Wang Gang have no reference, there is no market education, and patients rarely know that there is a choice for overseas medical treatment. For this reason, there are difficulties in the initial stage of the industry, and many companies’ customers in the first year Only a few, many investors gave up on this. In the three years time, Miyaki Arkia used to open up quality medical resources and build overseas medical service teams and capabilities until September 2014.

Wang Gang underwent great pressure during that time. He saw only a few years of investment and no output. He spent his years of savings on overseas medical treatment. Unexpectedly, it took nearly three years to complete the preparation work. Far beyond expectations.

One of the reasons for the long construction time is that Hwane Ark has not chosen an intermediary model from the beginning, nor is it an Internet model, but a heavy asset model that deeply intervenes in doctors and facilities. 'The mediation model is not desirable, and its use information is not Symmetry, increase the cost and social cost of patients getting high-quality medical care, there is no barrier to competition. At the beginning I abandoned this approach. 'Wang Gang explained.

In fact, Hou Fangzhouwan wants to hold the resources of the top doctors overseas. This is the most important bottleneck faced by the overseas medical industry. Following this idea, Wang Gang eventually established an overseas doctors group. Until now, overseas medical treatment. It is also difficult to find this model in institutions.

With overseas medical treatment, it is easy to connect with high-quality patients (hospitals), especially for top-level medical resources.

For major diseases, the overseas medical destinations that are more recognized by the Chinese are mainly the United States, Japan, and Europe. Most of the overseas medical organizations are focused on the United States and Europe, while Ho-Pak Ark chose Japan and the United States. Japan was chosen because Japan has been continuous In the two years in the World Health Organization ranked first in the global medical level, and the lowest medical cost in all developed countries. But the closed Japanese market is not easy to enter.

Wang Gang introduced that experts from the Magnolia Fangzhou Medical Group signed an exclusive agreement with Honbu Ark. In addition to the long-term cooperation and trust company, Miao Ark also strictly controlled the patients and sent them to the patients who are suitable for treatment. At the same time, it is most suitable for patient matching. Experts, thus forming a close cooperative relationship.

The way doctors are contracted comes from the needs of patients. Patients with serious illnesses seek medical care. Not only do they have to ensure quality for the first time, but the follow-up of illnesses after returning home is a long-term process. For example, the first patient of Magnolia Ark, who was named to go to Japan in 2014. At the Sugawara Memorial Hospital, after returning from treatment at this hospital, Ms. Aoki Hou controlled and arranged for the review of the development of the disease in later stages. Until now, the patient is still using the Aoki Ark.

"It's too difficult to sign contracts with these big-name medical experts," Wang Gang said. 'Especially Japanese medical experts.' He concluded that foreign medical experts value risk most. A doctor learns from the classroom to becoming an expert and then a medical expert. The idea is to be rigorous, serious, and standardized, and to add to the characteristics of Japan's own national characteristics, such as being cautious and conservative. It can be imagined that it is difficult to sign a contract with a Chinese overseas medical institution that has no performance at the time.

Moreover, Japan’s medical system is also different from the United States. In the United States, the degree of freedom of doctors is high, and there is no strong affiliation with hospitals. However, Japan’s universal health insurance system, similar to China’s, firmly immobilizes doctors in a hospital. Inside, this also increases the difficulty of signing MOU Ark.

The first contracts signed with Hakuo Ark were the president of Japan's Shunten Cancer Center, the president of the Japanese Society for Digestive Diseases, Professor Tsuru Haruka, and the chairman of the Japanese Society of Neurosurgery, Professor Shi Benming, and five top medical experts. Wang Gang has been overseas for more than 10 years. Entrepreneurship Experience has accumulated human resources. 'In Japan, introducing one person to others is an endorsement that needs to be done by the introducer's own reputation.'

Until now, the Magnolia Ark Group has more than fifty top medical experts in Japan and the United States. It has initially completed the formation of an overseas doctor group. enterprise Friends who have time to do, After several years of investigation, these experts have established trust in Houfang Ark, and they have succeeded.

In addition, Miyako Arai established subsidiaries in Japan and the United States, established an overseas medical service team consisting of professionals with clinical medical backgrounds, and built overseas Moutou House apartments, fleets, etc. To ensure the professionalism of the service and the patient's good medical experience.

At present, this 're-operation' trend has got more and more overseas quality hospital Recognition.

On March 31 last year, the Ark of Magnolia and the Japan Red Cross General Hospital jointly held a signing ceremony and press conference in Beijing, officially announcing that the International Department of the Japan Red Cross General Hospital sponsored the operation of the Ark of Hakuo Ark. This is the first time for Chinese agencies to date. Comprehensively managing the International Department of Overseas Hospitals. Gang told reporters in the 21st Century Business Herald: 'Haopu's participation in the International Department of Japanese Hospital means that it will receive all overseas patients on behalf of the hospital. This cooperation model has created a precedent for China's cross-border medical treatment. '

This model is also the first attempt of a Japanese hospital. Yasujiro Yasui, president of the Red Cross General Hospital, told the 21st Century Business Herald reporter: 'Since Japan began receiving patients abroad in 2010, more and more Japanese hospitals have established international departments. It is the first time that commissioning Chinese companies to operate and manage. '

One person at each stage of growth encounters difficulties that need to be overcome at this stage, as does one industry.

In the past few years, the biggest bottleneck for the overseas medical industry was how to connect foreign hospitals and doctors. After several years of development, this bottleneck was gradually resolved. After 2017, in the eyes of many practitioners, the bottleneck of overseas medical care became : To expand the customer base, that is, how to make more patients choose to go abroad for medical treatment. 'Before only the rich can medical care overseas. Can we now have a way to involve the middle class?'

Current solutions are discounts and insurance. Discount programs, such as through some overseas medical institutions to some US hospitals, allegedly can reduce part of the cost; and insurance programs, such as the Magnolia Ark's consumer medical insurance.

Wang Gang introduced that Miyako Arai cooperated with Huatai Insurance and launched Huatai Houfang Ark Cancer Protection Insurance. Most of the serious illness insurance only solved the issue of the medical expenses of the insured, and how Hopu Ark’s insurance products were insured. The best medical care for people is to design insurance products to ensure that patients receive the fastest hospitals and experts in the world, besides paying medical expenses, and covering air tickets, accommodations, transportation, and escort during overseas medical treatment. The costs of diagnosis, translation, visas, etc. If you do not have treatment at overseas hospitals, you will be reimbursed for domestic treatment costs up to a maximum of 6 million yuan per year. Premiums are only a few hundred to several thousand dollars.

After several years of development, Ebb Tide, many new overseas medical institutions have emerged, and a large number of overseas medical institutions have disappeared. Consumers have also become more discriminating about overseas medical treatment, which has prompted the remaining overseas medical institutions to form their own Business model and clear strategy: For example, Magnolia's Ark Group focuses on the Japanese and U.S. markets to form a 'Doctor Group + Hosted Overseas Hospital' +health Insurance's heavy asset model; Shengnuo's main market is the United Kingdom and the United States, which strives for cost discounts for its customers; Xiang Kang Chang is gradually focusing on proton-heavy ion cancer treatment; Shanghai's Meijia is acquired by the new milestone medical group, becoming rare Overseas medical institutions in the background of medical institutions; Mayo Clinic directly establishes offices in Beijing; In addition, there are medical education overseas, and overseas drug Companies such as purchasing and pursuing sub-divisional fields······ As to which model can eventually survive and expand, there is no definitive conclusion.