LGI Electronics leveraged its niche advantages such as vertical integration advantages of the OLED industry to allow it to maintain its dominance in the global OLED TV market. At the same time, 4K TV also secured the top 2 sales rankings in the world. Also in the Taiwan market, the above two are currently The sales performance of large-scale product lines also achieved record-breaking results. In addition to 4K TV sales and sales in the top two positions in Taiwan, OLED TVs also led Lekki Electronics to take the leading position in terms of oligopoly. Looking ahead to 2018, Lejin Electronics Said that this year's TV sales will continue to be promoted by OLED and 4K TVs as dual-spindles, and hopefully the product line will be widely distributed. New models will be introduced to the market, with deepening of channel cooperation and the launch of related marketing activities, which will enable the sales performance of thin-type TVs to further increase. In addition, this year, Lejin Electronics also hopes to achieve sales championship rankings in both 4K and OLED TVs, and at the same time, widen the gap with its major competitors. Jin Xiangjun, Director of Le Jin Electronic Home Entertainment Products, Taiwan, stated that the overall TV market in Taiwan In terms of development, due to the increase in the penetration rate of the thin-type TV market, the increase in mobile terminal demand has affected the overall sales volume of thin TVs and other factors. TV demand growth slowed down, and total TV shipments this year are expected to remain flat compared to 2017. However, OLED TVs and 4K TVs are expected to continue to show good sales growth momentum. Among the OLED TVs, although 2017 Sony, Panasonic, a mainland brand TV company, has joined the OLED TV sales warfare one after another. However, Lekner’s advantages in the form of panel, terminal manufacturing, and brand sales have led the company to stay at the top of global and Taiwan OLED TV sales, 2017. In Taiwan, there are about 3,000 sales figures to be surrendered. Looking ahead to 2018, Lejin Electronics has demonstrated greater ambition in the promotion of OLED TVs, and hopes to introduce new models such as the 55, 65-inch models. The sales volume of OLED TVs rushed to 10,000 units, which is three times more growth than in 2017. In addition, in terms of 4K TVs, Jin Xiangjun pointed out that according to statistics, sales of 4K TVs in Taiwan have increased rapidly. Close to 60%, it is estimated that the end of the year will become the market for mainstream models. Corresponding to this development trend, Lejin Electronics will also strengthen its 4K TV sales in Taiwan this year. He pointed out that according to statistics, 4K TVs are currently sold in Taiwan. In terms of performance, Lejin Electronics has ranked first in sales with 25% market share, and Samsung Electronics won the second, but if it is based on the market share of sales, Sony holds more than 25% of the market. Ranked No.1, Lejin Electronics ranks second. To squeeze Sony, this year, Lejin Electronics will launch a new 49-to-4K model in addition to the existing 55, 65-inch and other product lines. The introduction of nano-display technology into 4K TV applications, and the introduction of the 3rd-generation product line, has enabled TVs to be more niche in color image quality and other performances. Therefore, the lineup of this product line will also be expanded this year. Through this, Lajin Electronics We also hope that this year's 4K TV sales in Taiwan will further advance towards the goal of 50,000 units, adding 10,000 units of OLED TVs and sales targets of 8,000 units of FHD. This year, Lejin Electronics expects to be able to compete in the 4K and OLED fields. With regard to the amount and the performance of the number of units, they all can hold the championship and widen the gap with their competitors.
