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The ripening of technology is much faster than it was supposed to be, and sometimes the situation is forcing.
Five months ago, when Yu Chengdong, the head of Huawei's consumer business, predicted that the future mobile phone will move from the APP era to the AI (artificial intelligence) era, the outside world is more likely to hold a wait-and-see attitude and even question it. The outlet is the 'full screen'. As for artificial intelligence, it may be the future, but it is not now. Five months later, in the flagship models intensively released or ready to be released by the world's top smart-phone players, slogans such as 'artificial intelligence' were used, from Samsung Galaxy S9 to LG V30, and from Huawei P20 to OPPO R15, and Vivo X21 are in the 'foreign' artificial intelligence, hoping to get out of a wave of peak sales in the red mobile smart phone. It is worth noting that the global shipment of smartphones is now trembling on high ropes. In other words, the smart phone market has reached its peak - in the expectation of shipments of a number of mobile research institutions, the growth rate of mobile phones in the next few years may be contaminated by single-digit or even lower data. The Chinese New Year, traditionally the peak season for consumer spending, was unable to support the performance of the mobile phone market. For example, in February this year, including the Spring Festival holiday holiday, domestic mobile phone market shipments totaled 18.12 million units, down 38.7% year-on-year. The data is not alone. According to the data released by the China Institute of Information and Communications under the Ministry of Industry and Information Technology, domestic smart phone shipments continued to decline after November 2017, even ending the eight-year high growth trend of domestic smartphones. 
Wu Qiang, vice president of OPPO, believes that it is currently in the 'post-smartphone era', that is, the vacant period before cutting-edge technology enters the mature commercial stage, and it is also referred to as the “dividend vacuum period” by the analysis organization. Mobile phone manufacturers need to make some changes, including manual labor. Smart and other frontier technologies do more layouts. 'It must be AI. In the short term, artificial intelligence on mobile phones will appear as the image of personal assistants. In the long run, the improvement of AI will require the participation of global industry chain companies.' Vivian product line manager Han Boxiao on China Business News The reporter said. AI hardware ecology getting familiar Han Boxiao also agreed with Wu Qiang's point of view. He said that the smart phone industry is ushering in a period of great change and opportunity. With the arrival of the 5G Gigabit era, people can interact with their surroundings and mobile phones through mobile phones. The processing power cannot be supported with traditional hardware or software logic. But who can become a replacement for mobile phones? Even a hot smart speaker can't make the answer clear. For the 'how to save a cell phone', the technology vendors that are centered on the cell phone are beginning to wake up. 
Domestic mobile phone shipments from February 2017 to February 2018.
Taking the mobile phone AI chip as an example, in 2007 Qualcomm started the artificial intelligence project and began to explore the machine learning pulse neural approach for computer vision and motion control applications, and then extended its research scope from the bionic method to the artificial neural network. Artificial intelligence hardware may be presented in various ways in the future, but in Qualcomm's view, artificial intelligence devices are first of all high-performance and low-power devices, and can then use existing wireless communication technologies to realize the utilization of 5G devices and the cloud. The smart fits and connections, and these are areas that are high through years of focus. Like chip maker Qualcomm, Apple’s placement in the field of artificial intelligence began almost a decade ago. In 2008, Apple acquired PA Semi, a high-performance, low-power processor maker founded in California in 2003, for US$278 million. And two years later, it acquired US Intlsity, a Texas logic design company based in Texas, for $121 million. In addition to chips, from 2010 to date, Apple has also successively acquired dozens of start-up companies, including speech recognition. Image/facial recognition, computer vision, etc. As a Chinese manufacturer, Huawei’s catch-up is not slow. In September last year, Huawei’s mobile phone chip Kirin 970, which was only released for two years, was called by Yu Chengdong as the key to “opening the AI era.” He was at the time. Financial reporter said that it is now the era of APP, but the future must be the era of AI. 'Huawei's R&D investment is continuing to rise, even surpassing many large U.S. companies. The R&D investment in mobile phones exceeds the sum of hundreds of domestic companies. It is just a mobile phone chip that stands behind 10,000 people's R&D teams. Yu Chengdong told reporters that artificial intelligence has brought about subversion for the experience of smart phones: no touch screen, direct voice operation; artificial intelligence brain, cloud knowledge base, mobile phones with deep learning ability; direct service, no need to check various APP, comprehensive experience direct service. Looking at the current mobile chip manufacturers on the market, they have completed the layout of the AI function chip, Apple A11, Huawei HiSilicon 970, Qualcomm Xiaolong 845, Samsung Exynos 9810, MediaTek Pali P60. Among them, MediaTek Pili P60 is The mid-range mobile phone market announced that the mobile phone equipped with AI chips began to spread from high-end to low-end. In fact, the enthusiasm of the industry chain is being mobilized. Chip manufacturers from Qualcomm to MediaTek, terminal handset manufacturers from Apple to Huawei and even Samsung, have chosen to invest heavily in the AI resource pool. In addition, Contempt Technology, Shangtang Technology, such as the Internet, has grown into a super unicorn in the field of face recognition. 
AI solution blossoms
IT industry consulting company Gartner predicts that by 2022, 80% of smartphones sold will have device-based artificial intelligence (on-device AI), which will increase rapidly compared to 10% in 2017. But from the perspective of actual development, , The terminal AI may burst faster. 'AI will not only help smart phone manufacturers retain existing users, but also help them win new customers, so AI will be an important means for smart phone manufacturers to differentiate their core products. As the smart phone market gradually shifts from selling technology products to providing Convincing personalized experience, running AI solutions on smart phones will become an important part of the roadmap for mobile phone manufacturers in the next two years. 'The research director of Gartner Lv Junkuan believes that as smartphones gradually become a commodity, manufacturers are Finding ways to differentiate your product.
For example, Huawei is exploring the integration of cloud services. Zhang Ping, President of Huawei's Consumer Services Cloud Service, told CBN News that the future of mobile phones will no longer be a simple communication tool. Various screen-based, non-screen intelligent terminals will become assistants for the integration of social and digital society. Therefore, after the release of the Kirin 970 artificial intelligence processing chip, Huawei also opened the HiAI mobile computing platform, providing the AI computing capabilities of the Kirin 970 to developers and providing a subsidy of 1 billion yuan. To a certain extent, Huawei attracts developers with AI, and implements high subsidy for developers. It also hopes to narrow the gap with Apple's 'application' level, thus achieving a real breakthrough in service revenue. And some vendors that have taken root in the subdivision area have begun to taste 'sweetness' on AI. In October last year, Mito launched skin detection based on AI technology to personalize recommended e-commerce platforms for skin care product purchase plans. In a longer-term planning, Mito stated that it will use AI technology to perform People's thousand-faced' service, for the user to customize personalized exclusive effect. 
For more mobile phone manufacturers, the investment in AI is still on the creation of technology itself and ecology. Taking Vivi's AI intelligent voice assistant Jovi as an example, you can aggregate the important information content on your mobile phone, identify important information such as train tickets, and remind you to take pictures based on the user's gender, skin type, skin color, and scene lighting. Yan program, comprehensively give more appropriate beauty advice. In fact, although the current AI on the terminal is still in the state of “baby”, that is, the user is required to send instructions, the AI on the mobile phone can play a role and perform a “passive reaction”, but in view of many interviewees, AI technology can make The mobile phone self-learns based on the user's behavior habits, and then optimizes, intelligently perceives user scenarios, predicts user behavior, and intelligently allocates resources.
More intuitively speaking, with the application of AI in mobile phones, mobile phones have begun to actively observe you, understand you, and the original mobile phone was just a tool, but in the future it will become an outside brain, no longer just a hardware state.
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