Holidays have already passed and winter vacations have been received. With the last wave of students returning to school, the spring of 2018 was successfully completed before the end of the day. According to preliminary statistics, during the Spring Festival travel period of 40 days, the total number of passengers sent by the country was about 2.97 billion people, which was the same as last year. From the perspective of long-distance road passenger transport, it has its own characteristics.
Looking at the long-distance highway passenger transport market in recent years, even during the Spring Festival with the highest traffic volume, the number of passenger passengers is also falling sharply. In this case, Jiangsu Express Deer Motor Transport Co., Ltd. (hereafter referred to as 'Jiangsu Kuailu') has a Personal experience.
The market is changing. Passengers 'big brother'
Jiangsu Express Deer was established in 1996 and is now affiliated to Jiangsu Traffic Holdings Co., Ltd. It is a large state-owned passenger transport company. Its service quality and service quality are among the best in Jiangsu Province and even in the whole country. According to reports, Jiangsu Express Deer has been established since its establishment. Has been using imported brands of large passenger cars, more than 20 years, accumulated use of 500 imported passenger cars.
Zhou Peidong, manager of Jiangsu Express Security Operations Department, told reporters that the company had used imported brand buses since its inception. Although the purchase cost of a car was more than RMB 2 million, the railway network was underdeveloped and the train speed was not as fast as today. The passenger transport market is booming. 'At that time, the passenger transport market was good, and the attendance rate was basically maintained at 98.7%. For example, from Nanjing to Shanghai, a car runs one round trip a day, and the revenue is more than 10,000 yuan. ' Zhou Peidong said, 'This This situation lasted for about 10 years. Since 2007, China’s MMU and high-speed rail networks have gradually improved and quickly affected the passenger transport market. ' In addition, the reporter learned that with the rapid development of urban-rural integration in China, various provinces and cities’ public transportation The lines are getting denser and longer, and many large cities have access to public transport in their townships. These lines used to be run by passenger lines. The expansion of bus lines is also eroding the market for passenger lines.
'At present, the Shanghai-Nanjing Line is from Nanjing to Shanghai, Suzhou, Wuxi, Changzhou and other places. The total number of shifts has dropped from 500 during one of the most active days to 50 now, while many other lines do not even exceed 10 per day. Ban. 'Liu Hua, manager of Jiangsu Kuailu's Nanjing Branch, is in charge of the class business and vehicles. He told reporters: 'The Shanghai-Nanjing Railway used to send a car in 30-40 minutes. It is now a 2-hour trip. Passengers are still very busy. Less, the attendance rate has fallen to 30%. 'It can be seen that under the influence of high-speed rail, trains, civil aviation, private cars and even buses, the survival of passenger transport companies has become a major problem. It is imperative to explore new models for transformation and upgrading.
For Jiangsu Express Deer, the transformation pressure is only too scarce. It is understood that Jiangsu Express Deer does not have its own station and owns only vehicles. Therefore, it cannot be used like other passenger transport companies with their own stations. Station to carry out tourism business or the establishment of tourism distribution center. The face of the Jiangsu Deer is no doubt more severe.
Explore a variety of transformation methods
'In the past, our passenger operation in Jiangsu Kuailu was top-notch in the country. Therefore, now that the passenger transport market has shrunk, we have suffered the most.' Zhou Peidong said, 'At this stage, we are actively exploring various transformation and upgrading methods. '
First of all, Jiangsu Kulu understands in depth the new modes of operation in the current passenger transport market. 'For example, some passenger transport companies try to 'customize the line', but I understand that the effect is not very good because of the time and security involved.' He said that the highlight of the tailored service line is that passengers can pick up passengers according to their needs. However, the probability of traffic jams in the city is relatively high. After receiving/sending the passengers, it is not possible to ensure that the next passengers will be picked up and delivered on time. This will result in the loss of bookings. The significance of the “shift line”. The other is the safety issue. Passengers boarding at the bus stop will all have their security checked. The security of the 'customized line' is more difficult to operate. If there is no security check, there will be security risks. If there is a security check, The waiting time is long and the efficiency is low. It also loses the meaning of 'customized lines'. In addition, Jiangsu Kulu has also tried to reduce the fares. 'It's useless, it can't attract customers, and the speed advantage of high-speed rail is not tens of yuan. Money can offset. ' Liu Hua said.
When Jiangsu Express Deer was established, it used high-speed class passenger transport as its main business. Since the passenger transportation market has shrunk, the company has cooperated with local travel agencies and leased extra passenger cars to travel agencies for use as tour charters. 'But we have found that running tours The market is actually not profitable because of the excess capacity in the tourism market. If the prices we want are high, travel agencies will not rent cars from us. 'said Zhou Peidong. Another way is to put excess passenger cars into group leasing and commuter shuttle markets. The Jiangsu Express Deer found that commuter shuttles must be 'set to run', that is, to provide commuter services for a number of companies every day, and to increase the utilization rate of vehicles in order to be profitable. 'The competition in this part of the market is also very fierce. First of all, to take on this business needs Qualifications are obtained first, and commuter shuttles are generally required to be new cars within 3 years, which is also a pressure for passenger transport companies. 'Zhou Peidong said, 'At present, the revenue of group leasing business is OK, but this part of the revenue is insufficient. To offset the loss of the passenger-service line business. '
At the same time, Jiangsu Kulu thinks of ways to reduce costs and increase efficiency. Now, Jiangsu Kulu has the option to upgrade domestic vehicles with the first-line brand buses. On the one hand, domestic cars are relatively inexpensive and can save on acquisition costs. The supply is more timely, which can save maintenance costs; on the other hand, it is because the quality of the domestic first-line brand passenger cars is comparable to that of imported brands. It is trustworthy.
In addition, it also saves costs by reducing the number of shifts. 'But this is a double-edged sword. Some passengers may be in a hurry. If the departure interval is too long, this part of the source of tourists is likely to be lost again, and blindly reducing the number of shifts is also No. “Liu Hua emphasizes. Therefore, Jiangsu Kuailu is trying to 'make big changes', that is to replace large passenger cars with light passenger cars, while reducing operating costs, as far as possible to ensure the frequency of departures, thus retaining a certain source of tourists. The fast deer buses are all under 50 seats and are 12 meters long. Now the new cars purchased are 7 meters long and no more than 20 seats. Not only the vehicle purchase cost is low, but also the operating costs are reduced, such as high speed Road tolls, fuel costs, spare parts warranty costs, etc. Zhou Peidong introduced: 'The passenger bus toll within 20 seats is less than 50% less than the 50 bus passengers. And the original bus, the average 100 km fuel consumption is about 24 liters, The fuel consumption per 100 kilometers of a 7-meter vehicle is about 15 liters, which saves about 10 liters per 100 kilometers.'
Expanding New Business and Digging Old Markets
With the development of our country’s economy, new forms of business such as high-speed rail, civil aviation, and shared vehicles will become increasingly sophisticated and strong. Zhou Peidong stated that passenger transport companies in the road passenger transport market want to make major developments. This is basically impossible. Only Explore other businesses to find a way out. 'Jiangsu Kuailu is also trying new business, but it is difficult to expand business across industries. Our business development is in the upstream and downstream industry chain of passenger and car. ' He introduced that. Learned , Jiangsu Fast Deer has established a fast deer driving school, fast deer logistics, fast deer SEG navigation, and auto repair companies, etc. In the future also plans to expand warehousing business.
At the same time, 'our class passenger service cannot be abandoned.' Liu Hua said, 'The future of road passenger transport will be more closely integrated with 'Internet+' to dig deeper into the growth point, such as adding more passengers. ' According to reports, passengers It is very mature in Europe and the United States, but it has not been done in our country. Because the construction of distribution points covers multiple factors such as land, equipment, personnel, and area, it involves many departments such as public security and transportation, and it is difficult to carry out. But in the long term, This is definitely a development direction. Jiangsu Express Deer also hopes to carry out passenger stowage, such as setting up passenger points in the expressway service area (you can pick up passengers, drop off guests). Liu Hua said: 'Now in some provinces, the city has already formed In its own passenger alliance, different passenger transport companies can match each other. In the future, it should develop into a national alliance. The barriers between all regions should be opened up. Passenger transport companies should allocate passengers to each other, thus saving vehicles, improving efficiency, and improving transport capacity. Passenger transportation creates a new profit growth model. '