While China’s highway passenger transport enterprises actively respond to the increasingly fierce competition of railways, civil aviation and self-driving cars, and explore the ways of transformation and upgrading, some people in the industry have proposed more innovative ideas for development. Some companies are also experimenting with more innovative ways of development. Li Lei, general manager of Nanjing Accor Scenery Tourism Co., Ltd. from a brand-new point of view, introduced the transformation of the tourism passenger transportation companies.
Nanjing Accor Scenery Travel Co., Ltd. (hereinafter referred to as 'Accor Tourism') was established in 1999. It is a group company that integrates tourism and travel services. Accor Tours has large passengers, China and Pakistan, commercial vehicles, vans, cars and other cars. The model car is a professional unit engaged in tourism business. It has established a close relationship with tourism-related companies such as hotels, restaurants, tourist attractions, and airlines across the country. It has a good cooperative relationship and provides food, accommodation, transportation, travel, and shopping for tourists. Entertainment' one-stop supporting services.
Changing Thinking Concepts Integrating Internet Technology
In today’s era, people’s travel modes are more diverse. Unlike buses, there are now high-speed rail, private cars, and airplanes to choose from. “If you are still on a transportation standpoint and look at tourist passenger transport, you will find it difficult to make upgrades.” The prospects are bleak. For example, people who travel in chartered tours nowadays have fewer and fewer people traveling with the group. This means that fewer and fewer people are taking buses. 'Lee told reporters, 'But if you look at traffic from a tourism perspective, It will be found that there is still much room for development in tourism passenger transport. With the development of the national economy, the annual total number of tourists and total income in China is increasing year by year. That is to say, people’s demand for tourism travel and transportation is In the increase, Li Lei said: “Tourism is actually a promising destination for passengers. Internet travel platforms such as Ctrip and Tueniu are developing rapidly. The travel programs they provide ultimately require cars. It is none other than whether the car is large or small. Specific requirements such as running in the field or running local are different.
General Manager of Nanjing Accor Scenery Tourism Co., Ltd. Li Lei
According to reports, Accor Tourism began its transformation three years ago. 'Technology is the first productive force, and now Internet technology is indispensable. Our travel travel business must be fully integrated with the Internet.' Li Lei said. Accor Tours first conducted online. In the transformation, the “Intelligent Traveling Steam System” was applied. After the passengers downloaded the APP of Accor Tours, they could use the mobile phone to set the car, chartered and other operations, and also learn about the vehicle information, site information, and evaluate the driver and vehicle service. At the same time, Accor Tourism also underwent an offline transformation. 'I think that only sustainable transformation can be achieved both online and offline.' Li Lei said. According to reports, due to the declining number of long-distance passenger transport on the road, many passenger terminals are now Both the hall and the station square are empty. The idea of Accor Tours is to transform the station into a tourism distribution center, and to construct an integrated service system integrating tourism information consultation, travel collection and transfer, and ticket booking. After the attraction of the source, the vehicles at the station will provide services for passengers, so that our car will be useful. ' Li Lei also told reporters, 'This The transformation involves the transformation of the industrial structure. Tourism passenger transport companies can no longer go it alone and they must cooperate with companies in other industries. Multi-party cooperation requires a carrier. This carrier is the Internet. Online cooperation also requires a site for offline implementation. The venue is the passenger terminal. '
Excavate the short-distance market, pay attention to the customer 'experience'
Compared with high-speed rail, civil aviation and other modes of transport, long-distance travel advantages of passenger cars are no longer available. However, in the short-to-medium-distance market, road passenger transport is still full of vitality. Accor Tours fully exploits the tourist passenger market within two hours of the city periphery. For example, urban residents are On weekends, holidays often go to nearby suburbs, villages and towns to relax. If you are traveling by car, you may find it difficult to find a parking space on the one hand, and you cannot drink on the other hand. If you are traveling by bus, you do not have a direct train. It is too long. Accor Tourism under the unified guidance and planning of the Nanjing Municipal Government has opened a 'Beautiful Rural Tourism Through Train'. Li Lei said: 'The through train has several major advantages. First, it is point-to-point, fast and time-saving operation; Good condition, comfortable and safe ride; Third, guided tour, accompanied by the whole course; Fourth, there is insurance. 'And the fare of the through train is not high, the cost of traveling by bus is lower than the cost of traveling by car. According to reports, since The beautiful rural tourism express train has been widely welcomed by the public since its opening. 'Our routes are constantly increasing and more than 40 beautiful rural tourism routes have been developed.' v. the reporter.
In the in-depth excavation of the market, Li Lei has his own experience. 'Now there are opinions that the road passenger transport vehicles should be transformed towards miniaturization,' he said, 'this may be the case for long-distance passenger transport, but not necessarily for the tourism market.' Lei illustrated that, even for a 12-person tour group, Accor Tours may provide 30 passenger cars. 'Tourism is to see the scenery, relieve stress, the car's large windows, good vision, and a strong sense of experience,' he said. “Small cars may be suitable for hurry, but they are not suitable for tourism. There is no sense of experience.” Li Lei said that the key to attracting customers is not to use buses or minibuses. This is just a representation. The key is to accurately meet the needs of passengers and improve them. Passenger experience.
After the successful trial of 'Beautiful Rural Express Train', Accor Tours also launched the 'Beach Scenery Express Train', 'Candidate Passage Train', 'Mother's Day Theme Bus', 'Beauty Dream Bus', etc. for different customer groups. service.
Facing the future, vehicles become life service platforms
In the face of Internet technology, auto-piloting, shared car and other automotive social development trends, the future of the nature of passenger cars will also undergo tremendous changes. Accor Tourism follows the trend of social development to make changes. Li Lei told reporters, Accor tourism group commuter shuttle At the same time, the white-collar workers who work fast and have a fast pace of life have introduced new life services. 'These passengers take clothes that need to be washed such as shirts and suits when they are on the shuttle bus. We cooperate with professional laundry operators. When he sat on the shuttle bus two days later, his clothes were washed and he was ironed to him. Also, the white-collar workers hurried in the morning and we provided a booking/delivering breakfast service. ' Li Lei said.
Accor Tours is trying to promote the service model of this Internet bus. WiFi is available on these commuter shuttles. Passengers can access the Internet during the ride, work, and can also use the APP of Accor tourism to pay for water, electricity, and even cosmetics. 'On our APP, there are mini-games. Passengers can enjoy free fares if they make a clearance, and this game can be played by many people. 'Lee told reporters, 'Our vision is e-commerce, games, socializing, Finance, etc. can be completed by vehicles. It is actually done through the Internet, but this car is a store on the Internet. We want to build a real Internet bus system, vehicles become mobile platforms, passengers in the car Can solve many problems. '
Li Lei told reporters: 'The future bus will be transformed into a platform for providing passengers with life services. We are working hard in this direction.'