Recently, the U.S. shared mobility summit was held in Chicago. More than 600 industry leaders, technical experts, government officials and activists came together to discuss the changes that will occur in the travel sector. They believe that with the development of information technology, the development of the sharing economy. As the demand for climate change will become more urgent, the tradition of ownership of personal vehicles will be subverted. The sharing of automobile fields will be the main wrestling field for future automobile manufacturers.
At the summit, a spokesperson for the American Automobile Industry Association stated that in the future, he hopes that fewer and fewer vehicles can be seen on the road. This view has also been endorsed by the executives of three major automobile manufacturers. They think this trend has been Become inevitable.
At present, most of the traditional car manufacturers are planning a transition. They are starting to lay out in areas that have never been involved before, and they have good market expectations.
'Because of the success of the shared car company, this 'horror' is now waiting outside the barn. 'Toyota's Powell Kinney said, 'I think we should see changes in the current market, car personal Ownership demand is declining, and more and more people no longer think that cars must be privately owned, which means that car companies like Toyota must shift from selling individual ownership to selling load.
Similarly, Peter Dempster, executive of BMW's shared car market planning department, expressed similar views. He believes that car companies are moving from product-centered to user-centered. He said: 'In the next few years, BMW is expected to In the sales of the 7-series sedan, it gradually takes time as the unit rather than the individual vehicle itself. 'He said that in the ten years of work in the automotive industry, the key performance indicators in the industry appear to be changing. Initial sales are the most important reference indicators. But what is surprising is that sales are now the determinants of liquidity, such as liquidity in minutes.
The research done by John Kwant, Ford’s vice president of urban mobility solutions business, explains this change. “In the past three years, I did a survey on my own children, who were 19 and 17 years old respectively. I told them: Can you just go out with one thing today, choose a smart phone or a driver's license? The result is a smart phone. The smart phone can do everything you want to do, even if you need to take a car, smart The phone can still contact someone who can help. But the driver's license does not meet all of their needs. 'John Kwant said.
As automakers still retain ownership of cars, and the use of rights to sell them on a minute-by-minute basis has become a trend, the American Automobile Industry Association must also make a change. The 115-year-old auto club consortium has been established, and it is already in insurance and road services. Established its own business. But as the car becomes more intelligent, its failure rate is getting lower and lower, and its demand for insurance is also declining.
Dermot Hilkisch, head of the Automotive Industry Association Innovation Laboratory at the Automotive Industry Association of America, said, 'I am very happy to see that our vehicles are becoming more and more safe, private ownership of vehicles began to plunge, and we should accelerate the development of shared vehicles to suit our environment. , Society, lifestyle needs. 'So, the American Automobile Industry Association and car manufacturers are all committed to the same thing: Entering the car sharing. 'We are focused on staying in this field, doing what we have been doing, but with new The way to go do' Dermot Hilkisch said.
All automakers are not completely separated from the automobile manufacturing industry because the production of cars is still profitable. With the rise of shared cars, the number of cars will be reduced, but they will be used more, so the replacement will It will be more frequent. 'What will change is the replacement speed.' Ford executive Kwant said, 'Considering all our improvements in quality, the current life of a private car is about 10 years. But in a shared travel environment , The same driving range, the vehicle driving time may be reduced to half or a third.
Car manufacturers want to provide these alternatives - 'We must ensure that our car market share remains the same, and that shared cars will account for the majority of vehicles on the road.' Toyota's Kinney said, 'but they are also competing for consumption. The time of purchase of a shared car. '
The shared car company Zipcar started laying out this area 18 years ago. Its investment partner Sabrina Sussman said that the market has a very promising prospect. He said: 'International Financial Services Company - Morgan Stanley tells us that the global automotive market Worth $2 trillion, but they also tell us that the value of the global personal transportation market is $10 trillion.'