With the rapid development of domestic coal chemical technology, domestic synthetic resin products usher in an investment boom. China's production capacity has doubled in the past 7 years, and the supply and demand landscape has undergone tremendous changes, resulting in regional production capacity, excessive periodicity, and imports of related synthetic resin products. Decreasing year by year, China is in a critical period of transition from an import-dependent country to an export-oriented country.
Select the target products, select the target market, select trade methods, persist in serving customers, service companies, strive to achieve a new world, enhance the influence of Sinopec's international market. ' Chemical Sales Co., Ltd. in accordance with the 'three selection of two services Based on the principles, we will actively implement export promotion, include export plans into the annual plan review, increase international market development efforts, explore and establish export compensation mechanisms, encourage the exporters' enthusiasm for export, stabilize export resources, and strive to expand export scale and increase Sinopec International market share.
In the first quarter of 2018, chemical products sales Huadong Branch, the export of synthetic resin products reached 13,600 tons, which was 3 times of the export volume of the same period of last year, and exceeded the total export quota for the whole year of 2017. Among them, 6,010 tons were exported in March, In half a month, the monthly export volume has been renewed, and the export price is higher than the domestic sales price in the current period. It is estimated that the export will increase by RMB 1.2 million in March. This result is due to the company's breaking the conventional thinking and fully authorized vertical management. , To firmly grasp every customer, when the domestic market is in a messy situation, through the export to dissolve domestic production capacity and reduce domestic sales pressure. At the same time grasp the direction of the foundation + high-end, the pursuit of scale exports, and fully develop overseas customers.
The development of overseas markets for synthetic resin products focuses on the global layout. In addition to securing the existing Vietnam market, Japan, Australia, New Zealand, Taiwan, Peru and Turkey have been successively developed to continuously enhance the international reputation of Sinopec's synthetic resin products.
High value-added polypropylene products 'Fight' overseas market
In February, Chemicals Sales East China Branch successfully exported 315 tons of high value-added polypropylene products M26ET to the Japanese market, marking a breakthrough in the high-value-added products independently developed by Sinopec to open up the international high-end market.
In September last year, Chemicals Sales East China Branch laid overseas markets and exported high-transparency polypropylene M26ET to the Japanese market for the first time. It actively engaged in business communication with Japan Shihua Company to meet the needs of foreign customers and cooperated closely with Zhenhai Refining and Chemicals. With the deepening of cooperation and exchange efforts, JEJ Co., Ltd. has finally promoted the scale of procurement. JEJ Co., Ltd. is located in Niigata Prefecture, Japan. Niigata is a place where plastics processing plants are located in Japan. The usage of polypropylene is 1,000 tons per month. The main products of this customer are For domestic plastic products, products are supplied to international high-end brands such as MUJI. In the course of business negotiation, the Japanese company has just begun to take a skeptical attitude toward Chinese products. The polypropylene sales team has repeatedly tried for trial opportunities. After a small-scale trial, the Japanese technology The minister expressed satisfaction with the overall performance, but put forward requirements for the product to add antistatic agents, and stated that there is no antistatic agent. Japan will abandon procurement. In the face of Japan’s “arrogance”, the polypropylene sales team actively invited its production technology team to Zhenhai. Refining and chemical exchanges and visits, and the first time in conjunction with Zhenhai Refinery to provide customized service programs, To meet the needs of customers to the greatest extent, customize products containing antistatic agents and promise to provide large packages. All of a sudden, they received the customer's recognition and trust. The Japanese company stated that it will gradually increase the proportion of Sinopec's synthetic resin products.
Polyolefin Products 'Births' Direct Overseas Customers
Chemicals Sales East China Co., Ltd. coordinated the two markets at home and abroad and focused on the development of overseas direct-sale production customers. In the first quarter, polyolefins exported 13,600 tons, of which, 8,724 tons of direct sales customers, direct sales accounted for 86.9% (excluding chemical sales in Hong Kong. The company) mainly benefits from the newly developed biaxially oriented film factory.
This year, it has successfully developed the largest biaxially oriented polypropylene film plant in South America, 'OPPfilm', and Taiwan's largest biaxially oriented polypropylene film factory, 'Yanzhou Plastics', for the first time to export Sinopec's polyolefin products to Peru and Taiwan. The top sales were all sold to export-oriented direct sales users, achieving volume discounts. The overall logistics cost reduction was significant, and the economic benefits were even more impressive. At the same time, the Chinese New Year holiday coincided with a significant reduction in domestic demand in February. Overseas demand effectively filled The window period of domestic demand eased the negative impact of domestic sales reduction on operations.
At present, Huadong Branch of Chemical Industry Co., Ltd. cooperates with overseas large-scale biaxially oriented polypropylene film factories to realize the export of biaxially oriented polypropylene film products, and has initially formed a reputation in overseas markets.
Leveraging Sinopec Customer Service Hotline 'Capturing' Overseas Customers
Sinopec's customer service hotline often receives calls from overseas customers. The problems encountered are also varied. Once, when faced with the question of exporting plastic products overseas, the hotline service personnel informed overseas customers about the proper handling of the problem. After sales of the synthetic resin customer manager of East China Branch, we succeeded in resolving the product problems encountered by overseas customers. At present, the overseas customer demand transfer related product sales managers have become normalized, while solving the problems encountered by the products, they also follow the trend. Instead, develop potential overseas customers.
Polypropylene Product Sales Manager of Chemical Sales Huadong Branch received an Israeli customer phone call from the customer service hotline of Sinopec. His factory is a plastic-bonded packaging plant owned by a large Israeli chemical group. Due to Israel’s special relationship with the Middle East, It is not possible to directly purchase polypropylene products from the Middle East. The company can only purchase products through Exxon Singapore. After learning of this situation, the sales manager quickly compares the product information, finds the corresponding product and invites them to communicate in person. Israeli customers After coming to China, I could not help but sigh 'I did not expect China's largest petrochemical company to respond to the needs of an Israeli company so quickly' and ordered more than 100 tons of polypropylene products on that day.
The chemical sales East China Branch serves customers and solves customer service problems while fully tapping customer needs. It does not miss any potential customers. At present, there are already 4 customers who have been transferred and acquired through the customer service hotline and are still communicating. There are also 5 customers, fully demonstrating the reliability and excellence of this channel to win customers.