Smart refillable bottles and vending machines already have many versions.
At the same time, experiments with college students as test subjects have also been carried out several times.
Now, as the Coca-Cola European Partner (CCEP) conducts experiments at the University of Reading in the United Kingdom, it aims to reduce the number of packaging products and create a more sustainable campus environment. This kind of thinking is becoming more and more mainstream.
This project incorporates the latest Coca-Cola soda dispenser, the Coca-Cola Freestyle new vending machine with refillable containers.
They use built-in microchips that can interact with vending machine technology to ensure that all soft drinks that students and staff can purchase are packaged in reusable bottles.
The RFID chip contained in the bottle can directly interact with Validfill's vending technology.
While ensuring payment is complete, the technology also allows Coca-Cola European partners to track the number of refillable bottles and the best-selling beverages.
This custom personalized refillable bottle has been produced by Whirley-Drinks Works and purchased within the university, and users can enjoy it during the semester.
Students can also enjoy over 100 well-known brands of soft drinks, such as Coca-Cola Classic, Diet Coca-Cola and Fanta, including low calorie and zero-calorie versions, caffeine-free versions, and sparkling beverages.
Coca-Cola European partners and universities have jointly monitored the impact of the project on recycling and the littering of soft drinks.
They also communicate with students and faculty members. Students also have the opportunity to enjoy drinks and different tastes that are not available in UK shops.
At the same time, it also offers single filling and limited refilling options.
Nick Brown, sustainability director for the Coca-Cola European partner in the UK, said: While supporting the more sustainable packaging system on campus, this experiment can also enable us to explore and understand consumer behavior and attitude toward refillable bottles. .