Judging from the general law of the seasonal cycle in the air-conditioning industry, March is the last month of the off-season and is also a critical time point for almost all air-conditioning companies to start the high-season market. During this month, we organized a channel business summit to carry out channel resources. The return of the product to promote the flow of products to the distribution channel, so that businesses in the busy season before the arrival of peak supply, become the core work of air conditioning companies.
Therefore, after entering March, MBO Meibo Air-Conditioning Co., Ltd., which has rapidly emerged in the domestic market in the past two years with the shared air-conditioning model, has held regional dealer conferences in various key markets throughout the country. The new products that have been carefully built, the more mature shared air-conditioning modes, and rapid The enhanced brand image and value have made MBO Mebi highly sought after in various regional dealer conferences, which has also detonated the offline channel of the domestic air-conditioning market.
Multi-regional linkage channel promotion full of red
Beijing, Xuzhou, and Nanchang became the first regions in the MBO Mido season market startup series of dealer conferences. Among them, the Beijing market was particularly eye-catching. Gan Jianguo, general manager of Meibo domestic marketing center, Cheng Libin, sales director of North China, and more than 300 people in the Beijing market Excellent distributors attended the meeting. Gan Jianguo took 'sharing technology' as the starting point, comprehensively analyzed the development potential of the air-conditioning industry, encouraged participating dealers to actively seize market opportunities in 2018, and hit sales of 'year-round red'. Sales Director of North China Cheng Libin Released the company's new sales targets and signed contracts with field distributors. He said that in 2018 the company will lead the Beijing market to a new level of development.
The Nanchang Regional Conference in Jiangxi Province was held at the Galaxia Select Hotel in Nanchang. Xia Hui, Sales Director of Southwest China, and more than 200 outstanding distributors discussed the development plan for the new year. Xia Hui reviewed the sales situation last year and proposed shortcomings. New Year's mission indicators. He encouraged the participating dealers to follow the company's development strategy in 2018 and fully blew the horns of the fight.
The Xuzhou Regional Conference of Jiangsu Province was successfully held at the Golden Regal Hotel. Li Wei, Regional Sales Director of East China, attended the meeting. Li Wei pointed out the regional sales advantages and problems in Xuzhou, Jiangsu Province, and stated that the Xuzhou regional market has great potential. He hopes that the participating dealers will make great efforts to reach 2018. Year's sales target.
On March 19th, just after the meeting of dealers in the three regional markets mentioned above, MBO Meibo organized the kickoff meeting for the peak seasons in Tianjin and Guangdong Jiangmen. It is understood that MBO Meibo has spared no effort to enhance the competitiveness of its products in the past year. Invested huge resources to promote the expansion of brand influence and gained the recognition of the channel providers. Therefore, the receipts and shipments of various regional conferences are all relatively satisfactory. The channel promotion before the peak season is full of redness.
(Guo Jianguo, general manager of Meibo Domestic Marketing Center)
Sharing the model to build a solid foundation
In 2017, MBO Meibo Air-Conditioning Co., Ltd. squeezed into the top 10 of the industry with a production and sales scale of 1 million sets. It fully demonstrated the role of a dark horse that has emerged as a new force. In particular, the launch of the Internet of Things shared air-conditioning model has opened up new channels for the development of the industry.
In response to the contradiction of supply shortages that have been in short supply in previous years, MBO Meibo built a new base in Wuhu and started production in early March. While expanding its own production capacity, it also created MBO's new phenomenon and new speed in the air-conditioning market.
In addition, the previous huge fund title sponsored the New Zealand national men's basketball team. With the New Zealand Men's Basketball Team defeating the Chinese men's basketball team in the 2019 World Cup group stage, the Korean men's basketball team, let MBO Mebi Air Conditioning influence, the brand image has been furthered. The expansion and promotion.
MBO Meibo can get the recognition of the channel distributors at the moment, and can get rich returns in the dealer conferences and start-up conferences in each season. It is not a day's work, but in terms of products, brands, models, manufacturing, etc. Going together, the results of the continuous fermentation of many advantages show.
The domestic air-conditioning market in 2018 is not easy. The high cost of raw materials, the rapid rise in the price of refrigerants, and the intensification of contradiction between supply and demand will cause the brand competition in the domestic air-conditioning market to become even more tragic. MBO, in particular, will provide multiple sales through production, supply and marketing. Dimensional resource input and adequate preparation effectively consolidated the foundation of the scale of millions of units. It also increased the scale of the market sales in the later period, and the comprehensive strength of the enterprise went up the steps to provide a solid platform.
